Amy Hofman Email & Phone Number

Northcote, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

A senior member of the team, I was responsible for the communications, events, brand, marketing and media activities for the Lowitja Institute - Australia’s national institute for Aboriginal and Torres Strait Islander health research. I developed and delivered marketing and communications plans, implemented new systems, managed the CRM, media relations and communications to members and stakeholders, developed digital content and assets, and delivered major online engagement events and webinars. I was responsible for leading key campaigns and contributing to publications to promote and advocate for the health and wellbeing of Australia's First Peoples.Lowitja Institute contributes to the health and wellbeing of Australia’s First Peoples through high impact quality research, knowledge translation, and by supporting Aboriginal and Torres Strait Islander health researchers. The organisation also develops publications, including the 2021 and 2022 Close the Gap Campaign reports, which recognise Aboriginal and Torres Strait Islander empowerment as vital to wellbeing, and presents key recommendations for Australian governments to urgently address Aboriginal and Torres Strait Islander health inequality. I was responsible for creative direction and production of these reports, in addition to event planning and promotion for Close the Gap Day 2021/22.

Sydney, New South Wales, Australia

Sydney, Australia

This role involved striving for meaningful engagement with community, industry and government stakeholders on the NSW Government's plans for prominent, large-scale and complex urban renewal sites in Sydney.Operating within the Public Affairs team, I was responsible for innovating and leading marketing and communication activities for land sales and major urban infrastructure projects across the stages of planning, community engagement, development and commercial.

Sydney, New South Wales, Australia

Promoted from contract role to the Communications and Stakeholder Engagement team at Landcom, trading as UrbanGrowth NSW, the State Government's (former) leading organisation for sustainable urban renewal and transformation. This dynamic role included brand strategy and management, marketing strategy, corporate advertising, sponsorship management, community and industry event management, end-to-end multi-channel campaign management (commercial and communications) for major urban renewal programs and internal communications.

Marketing, communications and event management for Landcom development projects. This role was both strategic and operational, involving developing marketing plans and managing integrated end-to-end campaigns for a range of large scale residential projects in Western Sydney, including Macarthur Heights and Edmondson Park.

Dar Es Salaam, Tanzania

AVI is part of Australia's Department of Foreign Affairs and Trade people-to-people program portfolio, connecting skilled Australian professionals to Australia’s aid program. I managed resource mobilisation and marketing strategy and activities for a locally-led women's empowerment NGO in Tanzania, East Africa as part of the program.

Sydney

Film exhibition marketing, including advertising, events, partnerships and promotional activity for Hoyts across NSW cinemas. I also led national marketing campaigns to promote Hoyts sub-brands and cinema occasion experiences. My role provided support to major national promotions and initiatives, working with local partners for regional implementation.*Marketing planning and budgeting*Managed production and distribution of assets across marketing channels*Integrated ATL & BTL campaigns for TV, Radio, Press and Digital to promote Hoyts brands and specific film content to target demographic segments and locations across NSW*Partnership activity with a range of promotional, film distribution and media partners *Managed Hoyts involvement in local event and community sponsorships and fundraising activity.

Marketing and events manager for BMW retail group, Sylvania BMW - the market leading luxury automotive dealership within its region. I worked with BMW Australia to plan and implement local marketing strategy and gained valuable experience working on a brand labelled as achieving ‘the world’s best corporate reputation’ (BRW June 2012).Awarded by BMW Australia in recognition of the best Marketing Launch Plan (nationally), to promote the arrival of the all new BMW 3 series at the Sylvania dealership.

London, United Kingdom

Master Of International Development, International Development - Gender, Global Governamce, Immigration, Gpa 3.5

Currently completing my Masters

Public Relations Studies, Marketing & Communications

Bachelor Of Commerce, Marketing / Bachelor Of Arts, Communications, Majors: Marketing, Communications, Graduated With Distinction