Every step of my career has been building brands and strategies - sometimes from the ground up, and sometimes taking a brand and lifting it up to the next level and beyond - with perseverance, creativity, driving vision and a compass aimed toward the brand's values. My nonstop work is examining current market possibilities and challenges and creating lean, thoughtful, responsive brands in response. From brand birth to launch, I guide teams and project solutions that align with value, ethical/sustainable considerations, education and joy, and analyzing their place in the market landscape to find the most advantageous white spaces for future growth.Yes, I actually do it all and direct the people who make it happen alongside me - market research, concept, sketch, specs, costing, branding, logos, packaging, style guide, product photography, look books, trade shows, marketing, social media kits, d2C site design and launch... while keeping up with industry trends in design, ethics/sustainability, child development and play patterns, trends in play, consumer insight, and licensing is like breathing. Sustainability is my lifestyle and life's goal. Most of all, I love my team, respect their skills, develop their talent, give them room to shine and grow, and curate and cultivate the talent that will make the future of the industry. Because the people matter most, and having fun every day isn't just for kids.
Listed skills include Illustration, Illustrator, Logo Design, Packaging, and 41 others.