ECHO continues to empower innovation worldwide with 50 years of experience in the development and manufacturing of professional-grade outdoor power equipment. As National Marketing Manager I continue to optimize our Canadian campaigns and ensure alignment with ECHO USA strategy and goals. • Campaign strategy for the Canadian market• Broadening digital media campaigns • Increasing support for our growing dealer network• Adaptable project management for multiple distribution brands and programs• Optimized Google Ads campaigns which increased reach by 152% within the first month. Continued campaign optimization increased reach another 156% within 6 months with an average CTR of 14-18% across search campaigns and 4-11% on display campaigns.

As Marketing Coordinator for Canadian distribution I have played a key role in the development and execution of marketing strategy in multiple areas.- B2B marketing- B2C marketing- Graphic design for print & web- Social media- Email marketing- Direct mail campaigns- Web design- Tradeshows- Distribution support

GGS is a world leading Canadian greenhouse structure provider. The horticulture industry is ever changing and my role at GGS was to not only to maintain a consistent company image through the company’s printed and trade show materials but to also maintain an engaging on-line presence through their website, email campaigns and social media. One of my most successful achievements whilst working there was to implement a new website design using Drupal which improved user experience and increased sales. At GGS I was responsible for many marketing initiatives. Some of these activities included managing advertising and connecting with external advertisers, managing and coordinating trade shows events, arranging shipping for trade show materials, managing staff accommodation and travel for events, maintaining and creating content for social media channels, and creating blog content for the company website. Some of my key responsibilities included: - Advertising - Copy Writing- Email Marketing- Google AdWords- Marketing- Sales Presentations- Social Media- Trade Shows- Web Design

Pharmaceuticals is a tightly regulated industry within the UK. As pharmaceuticals cannot be marketed to consumers my role was to focus on creative B2B marketing concepts. This included printed material for the on-the-road sales force and telesales department, and improving the company’s presence at one of the UK’s biggest pharmacy trade shows.Some of my responsibilities included:- Brand management - B2B marketing- Logo design - Data analysis- Packaging design concepts - Trade show design & coordination