National Marketing Manager
CurrentECHO continues to empower innovation worldwide with 50 years of experience in the development and manufacturing of professional-grade outdoor power equipment. As National Marketing Manager I continue to optimize our Canadian campaigns and ensure alignment with ECHO USA strategy and goals. • Campaign strategy for the Canadian market• Broadening digital media campaigns • Increasing support for our growing dealer network• Adaptable project management for multiple distribution brands and programs• Optimized Google Ads campaigns which increased reach by 152% within the first month. Continued campaign optimization increased reach another 156% within 6 months with an average CTR of 14-18% across search campaigns and 4-11% on display campaigns.