Promoted to build and lead the TUUCI Asia Pacific sales team. Understand and apply market intelligence to sales strategy. Lead cross-functional initiatives. Establish plans for achieving sales objectives and revenue targets. Assist in all facets of sales planning, including regular updates to quotas, headcount and sales plan. Build performance and metrics-based culture and team that is accountable for consistently meeting targets. Hold P&L responsibility. Coach and lead the Asia Pacific sales team as well as dealers and representatives throughout the region Develop and execute sales strategies for key opinion leaders in the hospitality market to drive revenue  Consistently increased sales in an international market by developing a strong culture across multiple teams Partner with sales operations leadership in the US and Vietnam to develop key performance indicators and dashboards to achieve results Advocate and company leader for charities throughout the US and Asia with a focus on education and the environment Lead the sustainability team for TUUCI

Privately held manufacturer of high-end outdoor shade products.SENIOR DIRECTOR OF SALES, NORTHWEST, MIDWEST AND CANADADevelop and execute sales strategy in 17 states and Canada. Understand and apply market intelligence to sales strategy. Lead cross-functional initiatives. Establish plans for achieving sales objectives and revenue targets. Assist in all facets of sales planning, including regular updates to quotas, headcount, and sales plan. Partner with sales operations leadership to develop key performance indicators and dashboards that help sales organization achieve results. Build performance and metrics-based culture and team that is accountable for consistently meeting targets. Hold P&L responsibility. Supervise 1 direct and 17 indirect reports. Lead team of managers, representatives, and dealers to drive sales, resulting in a record increase in product sales by scaling business to increase sales revenue. Exceeded 100% goal attainment in territories and achieved overall territory growth of 65%, 2017, highest attainment in company. Formulated pricing strategies and developed new sales territories for product distribution to assure increases in market share 15%, sales, and profitability.

Oversaw marketing and graphic design team, including brand, creative strategy, and execution of strategies. Managed multimillion-dollar marketing budget, including assessment and determination of advertising, tradeshows, printed materials, and website budgets. Developed marketing materials, including a catalog, new website, and price list as well as all marketing collateral for the sales department. Identified critical, high return on investment (ROI) strategies and prioritized team efforts accordingly. Held P&L accountability. Supervised 9 direct reports. Saved 25% by building an in-house marketing team that grew from 2 to 10. Increased sales 40% in 2014 by managing lead generation initiatives, expansion of marketing budget, trade show participation. Achieved 100% retention by recruiting and developing top talent focusing on leadership, accountability, and succession planning.

Boutique sales and marketing consulting firm.SALES AND MARKETING STRATEGIST, August 2009–August 2011Assisted variety of organizations with detailed sales and marketing strategies and execution to drive sales, exceed goals, manage territories, and recruit and train teams’ members. Conducted sophisticated and creative analysis of complex data and translated results into actionable deliverables, messages, and presentations. Collaborated to identify and implement sales solutions. Selected engagements: Sales Growth: Drove sales within Miami territory. Consistently exceeded revenue goals for a contract pharmaceutical company. Event Planning: Ensured success on a large-scale Miami event for a national non-profit organization. Determined strategy for event success. Planned and facilitated all committee meetings and status updates. Recruited and trained team members in set-up and accomplishment of revenue goals which resulted in exceeding fund-raising goals 50%. Start-ups: Launched 2 new entrepreneurial companies in the Miami marketplace, including sales and strategy development. Drove sales and placed product in the Four Seasons Hotel in Miami and local boutiques.

A biopharmaceutical company engaged in the discovery, development, and commercialization of drug candidates for the treatment of diabetes, obesity and other diseases. Acquired by Bristol-Meyers Squibb in 2012.DISTRICT MANAGER, SOUTH FLORIDALed team selling injectable diabetes products. Trained team in the sales process and set clear standards and objectives for representatives. Developed high performing sales team of 8 using staffing strategies, recruiting, performance management, career development, coaching, training, and employee relations. Formulated and implemented strategic sales plans. Made decisions that enhanced financial position. Applied market intelligence to sales strategy. Established effective analysis of sales trends and performance to identify greater efficiencies. Developed district POA meetings. Oversaw 10 direct reports. Voted the ‘Shining Star’ Award by instructors and peers at initial training for exemplifying the most valuable classmate;  1st District Manager at Amylin to receive this recognition. Grew sales 15%. Recognized for quickly learning a new marketplace, physician base, and products through field rides, consistent communication, and data analysis. Developed marketing strategies to ensure maximum sales. Impacted revenue and growth of the business 20% in less than one year by developing innovative selling programs and techniques. .

Promoted to manage 11-person sales team in highly competitive market. Identified and developed leadership potential to maximize individuals’ contributions; provided training, coaching and motivation to lead team to surpass sales goals. Coordinated marketing and strategy development meetings; organized and managed product launch meetings. Effectively interviewed, hired and trained sales team members.  * Won numerous awards, including District of the Year for highest goal attainment in region; Excellence in Action contest based on highest product-specific growth region-wide; and Quota Achievers (twice), highlighting 100% goal achievement on all assigned products. * Managed a $53 million sales budget and achieved 105% of goal in the Seattle marketplace. * Crafted and implemented product launch and marketing strategy for 2 products, including development and management of training sessions in 4 districts. * Developed 25 Plan of Action meetings which included training, developing curriculums and marketing materials as well as planning agendas.

Promoted and transferred to grow new accounts and exceed sales goals in Seattle and Alaska territory. Created strategic territory plan with a strong focus in cardiology; interacted extensively with physicians, pharmacists, office and hospital administrators in extremely competitive, fast-paced environment. Organized and executed special events and partnered with physicians and healthcare professionals to provide product training. * Developed physician relationships and regularly observed surgical procedures to advance knowledge and achieve sales goals. * Secured formulary approval at all major institutions throughout 2-state territory for key injectable product and hospital-based antibiotic and cardiology based low molecular weight heparin. * Achieved 64% sales increase over 2-year period.

Interacted daily with clients to manage relationships, foster acceptance of products and communicate features and benefits. Coordinated Grand Rounds and speaker programs throughout the area; crafted and delivered presentations at strategic meetings held to train representatives with regard to product knowledge.  * Earned Premier Award for achieving status as #2 territory nationwide. * Successfully planned and managed launch of 3 products and achieved 150% of sales goal. * Obtained formulary approval for key diabetes product at city’s largest teaching hospital, resulting in 240% attainment of sales goal.