Amy Hulyer Email & Phone Number

Stroud, GB

Bath, England, United Kingdom

Leading on communications, media, and content strategy for The Roman Baths, Victoria Art Gallery, and Fashion Museum Bath’s ambitious capital transformation project.

Bath, England, United Kingdom

• In this varied role I have managed all aspects the marketing and communications for B&NES Heritage Services division including the Roman Baths, Victoria Art Gallery, and Fashion Museum Bath, to deliver target visitor.
• Leading marketing and communications for B&NES Heritage Services, including the Roman Baths, Victoria Art Gallery, and Fashion Museum Bath.
• Spearheaded major campaigns resulting in record-breaking visitor income and exceeded visitor targets.
• Provided leadership and management to a large marketing and group sales team.
• Directed digital communications and content strategy, enhancing the quality and creativity of digital channels.
• Secured media coverage using creative concepts, and managed reputational communications

Bristol, United Kingdom

• Part of the award-winning PR team at English Heritage (Best in House PR Team, CIPR awards 2022 & 2018, and PR week awards 2017), I led on communications strategy & delivery for historic properties in the West and South.
• Delivered strategic project communications including for Tintagel Castle’s £5million footbridge; the launch of a number of major conservation and reinterpretation projects; and the reinstatement of viewing platforms to.
• Launched creative consumer PR campaigns resulting in increased visitor numbers and engagement at properties across my portfolio, including Queen Victoria’s bicentenary at Osborne, the Platinum Jubilee, and creative.
• Secured high-profile TV features and managed onsite filming and photography.
• Handled crisis and corporate communications

Cheltenham

• Led press and PR strategies for Cheltenham’s four prestigious festivals, generating significant media coverage.
• Supported the Head of Marketing in overseeing the full marketing strategy.
• Managed press office staff and partnered with media outlets for special projects.
• Secured national broadcast coverage and placed stories with key reporters and critics.
• Introduced and managed social media platforms and copywrote for various mediums.
• Played a key role in rebranding the organization and managing an advertising budget.