- Increased bookings by approximately 90% YoY by creating an extensive go-to-market plan for Grasshopper®, in partnership with the Director of Product Marketing.- Worked closely with geographically dispersed product management team to develop and optimize market-ready messaging that are highly relevant, engaging, and impactful.- Regularly interviewed customers in order to solicit feedback and insight to use for site content, testimonials, and to deliver to internal stakeholders to guide business decisions and strategy.

-Led digital marketing strategy across Staples US & Staples Contract Marketing Co-op (vendor funded) programs; specifically ink & toner, printing, office supplies and services- oriented opportunities-Systematically deployed tactics across display CRM, site remarketing, affiliates, paid search and social media-Managed relationships with 20+ vendor partners, determining most efficient use of their spend across a multimillion dollar budget in aggregate-Leveraged analytics and category trends to strategically identify key opportunities for vendor-funded digital programs-Directed all aspects of the program including securing funding from key vendors, planning and executing strategy in conjunction with digital vehicle owners, and reporting results to internal and vendor stakeholders on a recurring basis

-Successfully developed and implemented a multi-channel launch for Staples' Tech Trade-In program-Partnered with the digital marketing team to launch a co-op paid search campaign with a top software vendor that yielded over a $6 ROI -Executed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs, as to stay ahead of the curve

-Award-winning, category marketing lead for Martha Stewart Home Office™ and Avery labels-Established and implemented a back-to-school integration with ABC television, featuring Martha Stewart Home Office™ products on ‘The View' which generated over 300MM impressions, a 36% lift in purchase intent -Enhanced customer experience in-store and online to increase engagement and conversion-Measured and reported out on marketing asset effectiveness, refining strategy and creative as needed

-Managed the overall regional marketing budget-Drove campaigns to capture revenue and profit from stores being relocated-Forecasted return on investment as well as reach for all vehicles utilized -Implemented all new & relocating store social media content, E- mail and direct mail content -Developed both the 2013 new and relocating store national marketing strategies

-Assistant buyer for Staples' computing and tablet businesses-Conducted margin reporting, planning and analysis -Responsible for reconciling and reporting on quarterly budget-Strategized daily with vendors to secure competitive computing products and offer-pricing -Oversaw all merchandising and marketing aspects of company-wide tablet launch