Senior Director, Marketing Strategy & Digital Communications
Agoura Hills, Ca, Us
• Direct integration of all marketing and communications channels to drive maximum brand awareness, fundraising, and lead generation results (web, email, video, social media, digital advertising, direct response, radio, podcast, and PR).• Provide leadership for team of 10 employees and contractors across digital marketing, content and communications, and digital platforms; direct marketing strategies across departments and regional office teams.• Lead agency partner relationships and provide creative and strategic direction related to digital advertising and PR.• Spearhead Salesforce platform integrations for marketing and communications functions; optimize UX across website, registration, donation pages, and other digital platforms.• Allocate department resources to meet organizational goals; oversee budget for multimillion dollar revenue generating programs and campaigns.• Oversee data and reporting across all channels and present optimization recommendations to Executive leadership team.