• Direct Marketing, Communications, and Creative teams (25+ staff) in the design and implementation of cohesive strategies that increase brand awareness, engagement, and revenue.• Lead strategic direction for digital platforms, integrations, and journeys.• Manage agency and vendor partnerships. • Direct division/team budgets and allocate department resources. • Spearhead initiatives for growth and innovation.

• Direct integration of all marketing and communications channels to drive maximum brand awareness, fundraising, and lead generation results (web, email, video, social media, digital advertising, direct response, radio, podcast, and PR).• Provide leadership for team of 10 employees and contractors across digital marketing, content and communications, and digital platforms; direct marketing strategies across departments and regional office teams.• Lead agency partner relationships and provide creative and strategic direction related to digital advertising and PR.• Spearhead Salesforce platform integrations for marketing and communications functions; optimize UX across website, registration, donation pages, and other digital platforms.• Allocate department resources to meet organizational goals; oversee budget for multimillion dollar revenue generating programs and campaigns.• Oversee data and reporting across all channels and present optimization recommendations to Executive leadership team.

• Developed strategic communications, fundraising campaigns, and storytelling to connect constituents with the brand and mission; increased digital revenue by 41% and generated a 55.7% lift in donor acquisition during 2021.• Directed dispersed team of 8 channel managers, creatives, and contractors in the production of data-driven multimedia content; chief editor across campaigns and communications.• Allocated department resources to meet organizational goals; oversaw budget for multi-million-dollar revenue generating programs and marketing request prioritization within Asana for on-time asset delivery and communication with stakeholders.• Assessed marketing data and presented weekly analytical reports and recommendations to the Executive Team.• Presented quarterly marketing and fundraising training to staff and external partners through the Joni and Friends Development Academy.• Represented the Marketing department on cross-functional Continuous Improvement Leadership Team.• Mentored new employee as part of 12-month HR onboarding program.

• Provided leadership and professional development to Digital Marketing, Design and Branding, and PR teams. Ensured accountability for the completion of deliverables based on marketing objectives and SLAs.• Directed annual budget and departmental expenses, overseeing contracts and relationships with 6 external agencies.• Chief editor across digital channels; directed 2020 year-end campaign that surpassed revenue goal by 77%. • Spearheaded the 2019 rebrand; developed project plan and strategic communications for rollout across 7 programs and 20 U.S. offices.• Managed website redesign to align with 40-year anniversary and new visual identity; directed web and creative teams in improved user experience which increased traffic by 44%.• Launched corporate podcast to strengthen thought leader positioning.• Developed rapid-response communications for CEO’s second cancer diagnosis (208.6M campaign UVPM).• Present marketing and fundraising training through the Joni and Friends Development Academy.• Member of Continuous Improvement Leadership Team.

• Successfully pitched logo redesign and organizational rebrand to the Executive Team and Board of Directors; led project plans and communications strategy for internal and external launches.• Authored digital communication policies and training; managed editorial calendar and all digital channels.• Led cross-functional strategic planning committee in the development of tactics for brand awareness priority.• Managed fundraising platform conversion to Luminate Online and deployed across 20 U.S. offices; increased revenue for regional Walk ‘N’ Roll events by 41% with digital fundraising strategies.• Directed communications for 35-year anniversary and Founder’s 50-year diving accident anniversary, included a movie re-release event across 8 locations.• Provided leadership and professional development for Digital Services and Design teams. Oversaw digital strategy for 20 regional offices.

• Launched corporate editorial calendar and content planning process.• Managed social media marketing and communications that drove 47% of website traffic.• Increased Instagram following by 117%, Facebook following by 27%, and YouTube following by 139%.• Developed brand voice guidelines for consistency across digital channels for HQ and regional offices.

• Proposed and launched corporate blog and social media accounts; developed/curated SEO-driven storytelling content across digital platforms.• Earned 2009 Radio Program of the Year at NRB for ghostwriting on CEO’s short-form radio programs.• Developed strategic content for launch of new website, PSAs, and printed collateral.

• Collaborated with Austrian professors to develop interactive English language and American culture lessons for elementary and high school students in Graz and Mürzzuschlag.