• Work with creative team to help develop all creative campaigns and align with company goals. • Focus on developing and implementing strategies to acquire and covert customers.• Working with marketing leadership to design and build effective brand and promotional strategies and implementing them through appropriate media channels.• Overseeing data and analytics to report back on marketing KPI’s and overall brand business goals.• Increase the public’s interest in Treat and inquire on products / services through thoughtful media campaigns that align to brand values as well as shareholder values. • Manage all media partnerships and present to leadership all marketing plans and reporting to meet company objectives.

•Execute national brand strategy with strong focus on innovation in local markets•Expert media negotiation, buying and planning skills for all mediums including broadcast, print, out door, in-store, mobile and social•Collaborate with cross functional marketing teams to develop customer specific media merchandising programs•Leverage and execute added value media•Travel to Northwest Region independent bottler markets to present yearly media plans•Establish and maintain primary relationships with local bottlers, key accounts, Region Marketing team, Coca-Cola leadership team, public affairs and agency partners•Successfully post all media buys at 90%.•Deliver superior negotiations, purchasing and execution of local media plans for all Coca-Cola brands for over 25 media markets including top DMA markets like Seattle, Denver, Portland and Sacramento•Chosen by Coca-Cola Refreshments leadership team to be the 2013 Media Integration and Communication Manager Role Master for all my peers across the country. Lead bi-monthly calls with my peers to establish consistent direction and support by Leadership across all regions. Considered to be the “go to” person.

•Managed large budgets•Plan and track a large volume of radio promotions•Negotiate ad space for television and radio in top DMA markets•Plan and execute monthly / quarterly marketing calendar•Creatively work with challenging buying goals•Develop and maintain relationships with multiple station representatives

• Negotiate and secure ad space with TV and radio vendors • Track and reconcile monthly billing for several accounts• Create and track traffic instructions sent to all stations for all clients • Build and maintain media status reports • Create client proposals using Power Point• Generate and track media authorization contracts• Manage multiple accounts on a daily basis• Daily contact with clients• Create and maintain relationships with reps • Training new Media Assistant

•Interfaced between station sales personnel and media buyers•Assisted sales manager in television advertising sales•Maintained sales agreements and managed schedule conflicts•Trained on the sales and negotiation process•Awarded Assistant of the Quarter October 2006

- Assisted producers, photographers and anchors with daily tasks pertaining to the development of a television sportscast- Interviewed players for pre and post game shows.