Amy Bourne

Amy Bourne Email and Phone Number

B2B Marketing Leader / Brand and Growth Strategy @ Seramount
Amy Bourne's Location
New York City Metropolitan Area, United States, United States
Amy Bourne's Contact Details
About Amy Bourne

I'm an agile, imaginative senior marketing executive who can see around corners. I help companies grow by transforming their brand, strategic narrative, structure, processes and culture in rapidly changing landscapes. Recognized for leading complex, cross-functional change management initiatives, I work hard to align stakeholders, empower high performing teams, simplify everything, and bridge internal capabilities with customer needs. Specialties include: Marketing transformation | Branding and communications | Team leadership | Sales enablement | Cross-functional project management | Business development | Data & market analysis | | Agency & vendor management | C-level client relationships | Creative direction | Diversity, equity & inclusion

Amy Bourne's Current Company Details
Seramount

Seramount

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B2B Marketing Leader / Brand and Growth Strategy
Amy Bourne Work Experience Details
  • Seramount
    Head Of Marketing And Events
    Seramount May 2019 - Present
    Us
    Seramount is the leading strategic professional services firm dedicated to creating more inclusive, high-performing workplaces and serves more than 450 well-known corporate brands across all industries.
  • Product Marketing, Content And Digital Strategy, Brand Planning
    Consultant
    Product Marketing, Content And Digital Strategy, Brand Planning Jan 2018 - Apr 2019
    Specialities include: Product marketing, content strategy, business & partnership development, brand planning, market analysis, category & product extension.
  • John Matouk & Co.
    Head Of Marketing
    John Matouk & Co. 2017 - 2018
    Fall River, Ma, Us
    Led all brand marketing efforts across all channels including content marketing, PR, digital marketing, social media, partnerships, advertising, events, trade shows. Rolled out new brand identity & narrative and launched direct-to-consumer e-commerce site.
  • International Flavors & Fragrances
    Head Of Fragrance Marketing, North America
    International Flavors & Fragrances Dec 2013 - Jan 2017
    New York, New York, Us
    Owned go-to-market strategy for $80MM fragrance center of excellence. Built and lead team of 12 strategists, designers and researchers. Drove significant evolution of account management / structure, marketing processes / tools, and commercial strategies for regional turnaround. Lead portfolio and category expansion, product innovation, segmentation optimization and global partnerships to accelerate innovation and sales pipeline.Clients included: L’Oreal, Estée Lauder, Calvin Klein, Unilever, Proctor & Gamble, Bath & Body Works.
  • International Flavors & Fragrances
    Director Of Marketing
    International Flavors & Fragrances Aug 2008 - Dec 2013
    New York, New York, Us
    Partnered with sales, product development, creative and R&D teams to deliver excellence in commercial execution, customer experience, brand & portfolio management, and product launch. Combined deep understanding of customer, market and brand to drive growth and innovation for clients.
  • Givaudan
    Senior Marketing Manager
    Givaudan Jul 2005 - Aug 2008
    Vernier, Geneva, Ch
    For global brands and clients in the prestige fragrance category, developed brand strategy, product concepts, integrated marketing campaigns, licensing deals, and retailer programs.
  • Avon
    Global Marketing Manager
    Avon Jun 2004 - Jun 2005
    Northampton, Gb
    New product development, global launch strategy, creative campaign execution.
  • J.S. Held, Incorporated
    9/11 Restoration Project Manager
    J.S. Held, Incorporated Oct 2001 - Jul 2002
    Jericho, Ny, Us
    Construction operations, expense monitoring, vendor management, budgeting.
  • Sapient
    Senior Brand Strategist
    Sapient Mar 1999 - Aug 2001
    Boston, Ma, Us
    Brand strategy, digital user experience, integrated brand communication, ethnographic, qualitative & quantitative research.
  • Lubin Lawrence
    Strategist
    Lubin Lawrence Feb 1998 - Mar 1999
    New York, Us
    Strategy consultancy specializing in branding, innovation, positioning, visual identity, retail design & corporate acquisitions.

Amy Bourne Skills

Customer Insight Marketing Research Product Development Market Analysis Strategy Marketing Strategy Fmcg Integrated Marketing Management Start Ups Competitive Analysis Brand Management Strategic Planning Concept Development Crm Market Research Customer Service Customer Relationship Management Client Relationship Building Customer Presentations Customer Relations Consumer Insights

Amy Bourne Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Statistics
  • University Of Pennsylvania
    University Of Pennsylvania
    Art History

Frequently Asked Questions about Amy Bourne

What company does Amy Bourne work for?

Amy Bourne works for Seramount

What is Amy Bourne's role at the current company?

Amy Bourne's current role is B2B Marketing Leader / Brand and Growth Strategy.

What is Amy Bourne's email address?

Amy Bourne's email address is ab****@****ich.edu

What is Amy Bourne's direct phone number?

Amy Bourne's direct phone number is +173232*****

What schools did Amy Bourne attend?

Amy Bourne attended University Of Michigan - Stephen M. Ross School Of Business, University Of Pennsylvania.

What are some of Amy Bourne's interests?

Amy Bourne has interest in Education.

What skills is Amy Bourne known for?

Amy Bourne has skills like Customer Insight, Marketing Research, Product Development, Market Analysis, Strategy, Marketing Strategy, Fmcg, Integrated Marketing, Management, Start Ups, Competitive Analysis, Brand Management.

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