Amy Scanlon Email & Phone Number

Austin, Tx, Us

Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise.We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent.

Austin, Tx, Us

Los Angeles, Ca, Us

San Francisco, Ca, Us

Boston, Ma, Us

Responsible for driving all new customer acquisition.

San Francisco, Ca, Us

- P&L responsibility for the transaction business (CPA/CPC revenue).- Directing the strategy and execution of the Mevio Affiliate Network.- Developing and growing relationships with 20 direct advertiser accounts and 75 independent producers of episodic video and audio shows to facilitate affiliate campaigns.

Atlanta, Ga, Us

- Overall responsibility for new customer acquisition for AT&T Interactive's Earn Per Call business unit including: SEM, display advertising, mobile, social, email and affiliate marketing campaigns.- Developed annual budget and performed ongoing analysis of operating and financial metrics to increase customers/revenue/CLV and reduce expenses.- Led a team to execute, evaluate and optimize campaigns to improve conversion and maximize ROI.- Determined product roadmap features and functionality for customer growth. - Lead cross-functional implementation of SEO projects including content optimization, external linking and keyword development across a matrix organization.

Dallas, Tx, Us

- Forecast marketing budgets and define the strategies and execution of acquisition marketing campaigns.- Design and implement methodologies used for multivariate testing of creative, landing page, offers and content. - Gauge market demand and write business requirements documents for new product features to drive acquisition.-Evaluate, select and manage relationships with agencies and online third parties for tracking and optimization solutions. Negotiate and write contracts.

- Managed annual marketing budget. Performed analysis of operating and financial metrics to set targets for partners/campaigns and identified opportunities to decrease expenses/increase customers/revenue.- Implemented and managed key acquisition programs including display advertising, search (paid and organic), affiliate program and mobile sponsorships. Analyzed and optimized campaigns to increase conversions and improve ROI.- Led cross-functional efforts with design, editorial and production teams to implement and deliver final campaign assets.

San Mateo, Ca, Us

- Planned and executed affiliate marketing strategies for over 50 clients. Portfolio included: REI, Mattel, Western Union, Warner Brothers, Sephora, Nordstrom and McAfee.- Upsell/cross-sell LinkShare’s suite of products to all clients and negotiated contract renewals.- Coordinated technical implementation, supported ongoing use of LinkShare’s software and facilitated affiliate partnerships within the network. - Selected for cross-functional team that analyzed system trends, identified product innovations and developed plans to address technical issues leading to a decrease in software bugs and better communication with developers.