Amy Scanlon

Amy Scanlon Email and Phone Number

GM, Affiliate Practice at Right Side Up @ Right Side Up
Amy Scanlon's Location
San Francisco, California, United States, United States
Amy Scanlon's Contact Details
About Amy Scanlon

I have more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Ingenio, AT&T, and Rakuten. My expertise is in customer acquisition and affiliate marketing/partnerships, and as the GM of Right Side Up’s affiliate marketing practice, my team helps brands like Stitch Fix, Zenefits, Parachute, and Houzz launch, manage, and scale affiliate programs that fill marketing gaps and drive incremental revenue.

Amy Scanlon's Current Company Details
Right Side Up

Right Side Up

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GM, Affiliate Practice at Right Side Up
Amy Scanlon Work Experience Details
  • Right Side Up
    General Manager, Affiliate Practice
    Right Side Up Jul 2020 - Present
    Austin, Tx, Us
    Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise.We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent.
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  • Right Side Up
    Affiliate Marketing & Strategy Consultant
    Right Side Up Nov 2017 - Jul 2020
    Austin, Tx, Us
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  • Modcloth
    Growth Marketing Consultant
    Modcloth Oct 2017 - Jan 2018
    Los Angeles, Ca, Us
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  • Ingenio
    Director, Acquisition Marketing
    Ingenio Jun 2015 - Mar 2017
    San Francisco, Ca, Us
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  • Acceleration Partners
    Senior Manager, Performance Marketing
    Acceleration Partners Nov 2014 - Jun 2015
    Boston, Ma, Us
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  • Joyus, Inc.
    Account Director, Business Development
    Joyus, Inc. Sep 2013 - May 2014
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  • Joyus, Inc.
    Marketing Manager
    Joyus, Inc. Oct 2012 - Sep 2013
    Responsible for driving all new customer acquisition.
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  • Mevio.Com
    Director, Affiliate Revenue
    Mevio.Com Apr 2012 - Oct 2012
    San Francisco, Ca, Us
    - P&L responsibility for the transaction business (CPA/CPC revenue).- Directing the strategy and execution of the Mevio Affiliate Network.- Developing and growing relationships with 20 direct advertiser accounts and 75 independent producers of episodic video and audio shows to facilitate affiliate campaigns.
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  • At&T Interactive
    Director, Partner Programs
    At&T Interactive Apr 2011 - Mar 2012
    Atlanta, Ga, Us
    - Overall responsibility for new customer acquisition for AT&T Interactive's Earn Per Call business unit including: SEM, display advertising, mobile, social, email and affiliate marketing campaigns.- Developed annual budget and performed ongoing analysis of operating and financial metrics to increase customers/revenue/CLV and reduce expenses.- Led a team to execute, evaluate and optimize campaigns to improve conversion and maximize ROI.- Determined product roadmap features and functionality for customer growth. - Lead cross-functional implementation of SEO projects including content optimization, external linking and keyword development across a matrix organization.
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  • At&T
    Associate Director, Distribution & Partner Programs
    At&T Dec 2007 - Mar 2011
    Dallas, Tx, Us
    - Forecast marketing budgets and define the strategies and execution of acquisition marketing campaigns.- Design and implement methodologies used for multivariate testing of creative, landing page, offers and content. - Gauge market demand and write business requirements documents for new product features to drive acquisition.-Evaluate, select and manage relationships with agencies and online third parties for tracking and optimization solutions. Negotiate and write contracts.
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  • Ingenio (At&T / Yp.Com Acquired)
    Senior Marketing Manager
    Ingenio (At&T / Yp.Com Acquired) 2003 - 2007
    - Managed annual marketing budget. Performed analysis of operating and financial metrics to set targets for partners/campaigns and identified opportunities to decrease expenses/increase customers/revenue.- Implemented and managed key acquisition programs including display advertising, search (paid and organic), affiliate program and mobile sponsorships. Analyzed and optimized campaigns to increase conversions and improve ROI.- Led cross-functional efforts with design, editorial and production teams to implement and deliver final campaign assets.
  • Linkshare Corporation
    Account Manager
    Linkshare Corporation 2000 - 2003
    San Mateo, Ca, Us
    - Planned and executed affiliate marketing strategies for over 50 clients. Portfolio included: REI, Mattel, Western Union, Warner Brothers, Sephora, Nordstrom and McAfee.- Upsell/cross-sell LinkShare’s suite of products to all clients and negotiated contract renewals.- Coordinated technical implementation, supported ongoing use of LinkShare’s software and facilitated affiliate partnerships within the network. - Selected for cross-functional team that analyzed system trends, identified product innovations and developed plans to address technical issues leading to a decrease in software bugs and better communication with developers.
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Amy Scanlon Skills

Multivariate Testing Sound Discover Overseeing Expenses Sales Producers Linkshare Competitive Analysis Return On Investment Syndications Aol Online Advertising Social Marketing Sales And Marketing P&l Management Cross Functional Team Leadership Search Engine Marketing Business Requirements Beauty Industry At&t Data Conversion Display Advertising Management Revenue Design Exact Science Short Internal Teams Crm Metrics Indesign Keyword Leadership Digital Channels Video Advertising Strategic Partnerships Accounting Salesforce.com Execution Channel Partners Networking System Mcafee Business Services Trade Unions Process Flow Online Video Marketing Seo Strategy Partner Programs Editing Customer Acquisition Financial Metrics Product Development Analysis Partnerships Campaigns Advertising Agency Ppc Tourism Direct Marketing Producing Cpa Partner Management Cable Television Cross Functional Team Performance Funnel Optimization Feature Prioritization Accountability Data Analysis Business Development Communication Advertising Lead Generation Customer Relationship Management Marketing Budget Mobile Advertising Interactive Advertising Pay For Performance Marketing Overhaul House Directories Analytics Mobile Devices Websites Responsibility E Commerce Distribution Roadmap Efficient Biology Executive Management Portals Portfolio Retargeting Assemble Mobile Marketing Sales Channel Investments Partner Relationship Management Partner Relationship Fitness Affiliate Programs Software Linking Video San Francisco Relationship Building Online Content Affiliate Marketing Fashion Ltv Acquisition Marketing Collateral Onboarding 3rd Parties Sem Email Marketing Budgets Financial Transactions Optimization Connecticut Technical Issues Strategic Alliances Marketing Strategy Conversion Rate Delivery Mergers And Acquisitions Search Engine Optimization Landing Pages Online Platforms Coordinated

Amy Scanlon Education Details

  • University Of Vermont
    University Of Vermont
    Biology

Frequently Asked Questions about Amy Scanlon

What company does Amy Scanlon work for?

Amy Scanlon works for Right Side Up

What is Amy Scanlon's role at the current company?

Amy Scanlon's current role is GM, Affiliate Practice at Right Side Up.

What is Amy Scanlon's email address?

Amy Scanlon's email address is a.****@****ail.com

What is Amy Scanlon's direct phone number?

Amy Scanlon's direct phone number is +161796*****

What schools did Amy Scanlon attend?

Amy Scanlon attended University Of Vermont.

What are some of Amy Scanlon's interests?

Amy Scanlon has interest in Education.

What skills is Amy Scanlon known for?

Amy Scanlon has skills like Multivariate Testing, Sound, Discover, Overseeing, Expenses, Sales, Producers, Linkshare, Competitive Analysis, Return On Investment, Syndications, Aol.

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