The Middle Six® is a lean sales and business development consultancy. We help businesses seeking to create, fill or sustain sales pipelines by embracing the mentality that sales is equal parts art and science. We help small businesses by providing consulting, training and sales services. In addition, we help all businesses by providing coaching and training.

Audrey & Ruth offers a diverse range of services tailored to various celebrations and events, ensuring a memorable bead bar experience for all participants. Here are some of the exciting options available:Build-your-own bag tags, keychains, bracelets, pens, pencils, corkscrews, bottle openers and moreFriendship Bracelets – including an option designed with little Swifties in mindLanyard and Badge Reel Party – popular with educators and medical professionalsParty-In-A-Box – for the DIY enthusiast Scout troops – get creative and earn your next badgeSports and workplace team bondingAudrey & Ruth believes in making events as stress-free and enjoyable as possible. The team takes care of everything, from bringing all the necessary beads, strings, and supplies to setting up and cleaning up afterward. This allows hosts and guests to focus on having fun, being creative and making memories.

Co-host and producer of Lattes and Lasers, a podcast for makers and small business owners.

Laser file designer and FB group admin for https://thelasercollective.com.

A little bit nutty, a whole lotta 'sconnie, all wrapped up in buffalo plaid. I am a maker and WordPress expert. My "little" Etsy shop expanded in 2023 and has sold more items than 96.9% of other shops on Etsy.As a maker, I:Utilize laser-cutting technology to design and produce unique gifts and home decor items. Demonstrate creativity and precision in creating one-of-a-kind pieces that align with the brand's aesthetic. Ensure the highest level of craftsmanship in the assembly and finishing of products. Implement quality control measures to guarantee the final products meet established standards. Stay abreast of design trends and industry innovations. Integrate new ideas and technologies into product designs. Collaborate with clients to understand their preferences and requirements for customized gifts. Optimize production processes to ensure timely delivery of orders. Manage inventory of materials and finished products to meet demand.As a WordPress designer, I:Engage with potential and existing clients to understand their website needs and objectives. Collaborate closely to gather information, preferences, and feedback throughout the design and maintenance process. Create detailed estimates, prepare contracts, and send invoices in a timely manner. Effectively manage project timelines and milestones to ensure client satisfaction and project success. Craft engaging and user-centric content designs for WordPress websites. Implement effective user experience (UX) strategies to enhance website functionality and navigation. Conduct comprehensive website audits to assess performance, security, and overall functionality. Provide actionable recommendations for improvements based on industry best practices. Take on the role of a fractional webmaster, ensuring the ongoing maintenance, updates, and optimization of WordPress websites. Troubleshoot and resolve technical issues promptly to minimize downtime.

Technical account and project manager, managing website development projects in both Titan CMS and WordPress as well as brand strategy projects. I meet with clients to understand their challenges and goals and coordinate a team of brand, digital and UX strategists, front end developers and back end developers to meet and exceed our clients' expectations. I manage Northwoods' Worry-Free WordPress practice, which keeps our clients' websites secure with regular maintenance and updates. WFWP achieved a Net Promoter Score of 67 in less than three years.My responsibilities include:- Defining scope and deliverables for projects in collaboration with team members- Guide creative team to ensure execution of wireframes and comps into final products- Write blogs for www.nwsdigital.com and lead WordPress webinars- Ensure projects are running smoothly, are on time an on budget- Communicate regularly with client partners- Create project plans - Proactively identify issues and resolve them before they become a problem- Provide training, documentation and support for clients- Serve on Northwoods' internal Titan CMS base product and WordPress teams- Manage Worry-Free WordPress service, which keeps more than 20 clients' websites secure with regular maintenance and updates to PHP, WordPress Core, themes and plugins

- Responsible for Titan CMS, WordPress and digital marketing phone support, documentation and help desk ticket triage and troubleshooting. - Lead Titan CMS training efforts, helping clients understand their content management system and how to leverage its features. - Serve on Northwoods' internal Titan CMS base product team.- QA testing for new development of themes, modules, blocks, and Titan CMS upgrades.- Account director responsible for managing client projects in Titan CMS and WordPress from conception to completion.- WordPress Support Manager, managing monthly maintenance and support for clients in the non-profit, e-commerce, B2C and B2B spaces.- Produce ongoing Titan CMS training and support videos.

Created personalized gifts and home décor for sale on Etsy and at maker’s markets in the Milwaukee area. Freelance WordPress website designer.

Oversees the district’s design, digital, multimedia and marketing strategies. Responsible for supervising the production of digital content for the district’s 160+ websites. Edits, standardizes and ensures the timely delivery of website content produced by others. Develops standards, guidelines and procedures for website publishing. Coordinates efforts to provide accurate, up-to-date and understandable information on digital platforms. Uses analytics and search data to develop annual digital communications and social media plans. Works collaboratively with senior managers to develop materials for departmental sections of the website. Writes news releases and stories for the website. Creates and manages digital communications curriculum, serving as both online and in-person instructor for professional development courses. Responsible for training more than 400 staff members in Titan, the district’s CMS.Serves as the backup for the director, managing staff, assisting with marketing, crisis communications, media relations and other duties in her absence or at her call.Manages design and marketing projects from conception to completion, working collaboratively with internal and external partners to understand objectives, establish timelines and ensure successful implementation. Manages large-scale implementation of student recruitment marketing efforts and strategic placement of advertisements. In 2017, I was chosen to project manage and implement the district’s brand experience and graphics refresh. I guided project managers in the execution of strategic plan projects, including: brand experience, school marketing plans, teacher recruitment plan, and building beautification.

Social media manager responsible for high-profile development, strategy and management of social networking presence for Wisconsin’s largest school district, driving brand awareness, engagement and traffic to social media pages across multiple platforms.Created easy-to-update school websites for the district's 150+ schools, built on the Genesis Wordpress Framework. Developed parent theme and customized it for each installation. Trained school-based staff to manage websites and social media accounts. Managed social media presence (Facebook, Twitter, YouTube, LinkedIn, Pinterest & Google+) for Wisconsin's largest school district, including Facebook pages for more than 40 individual schools. Created easy-to-update school websites for the district’s 150+ schools. Trained school-based staff to manage websites and social media accounts. Managed social media presence and transformed the district’s digital communications. Developed SOPs for digital content management and social media. In 2014, chosen to project manage the overhaul of district’s public-facing website and employee intranet with a budget of nearly $500,000. Project manager for creation of a mobile website in 2012.

WorXshop Bowling is revolutionizing the way bowling balls are created and sold to the public. We are a bowling ball company focused on giving bowlers a voice before production begins. We will provide attractive balls with great motions, and a little bit of sass.I was responsible for marketing, branding, design and web development.

Product designer for Two Pear Designs and copy editor for INSPIRE magazine.

Develop and manage social networking presence for news, sports, weather and morning show teams, effectively driving brand awareness, engagement and traffic to social media pages. Implement interactive media strategies, including live video/chat, editorial meeting live blog and special online live events. Conceptualize and produce high-profile creative and interactive web material using HTML, CSS and a variety of web applications. Perform managerial duties in supervisor's absence. Gather local and national news from multiple sources and reproduce them into compelling on-line news content. Work with web editorial team to manage daily production of the site and strategize/plan future endeavors. Gather and edit video from multiple sources and prepare them for digitizing, encoding and FTP. Produced and was on-air talent for a “Hot on the Web” segment on FOX 6 WakeUp News. Worked as under-cover producer for award-winning investigative stories. Managed group of 25 hyper-local neighborhood websites.

Monitored fire and police scanner traffic, made beat calls and managed daily reporter and photographer assignments. Used computer-assisted reporting techniques for researching story ideas. Dispatched crews for breaking news and managed live shots for news broadcasts. Served as evening contact for media relations professionals.

I designed graphic resources for professional photographers, including storyboards, greeting cards, album backs and album templates.

Gathered information from authorities and generated story ideas. Monitored fire and police scanner traffic, made beat calls and managed daily reporter and photographer assignments. Used computer-assisted reporting techniques for researching story ideas. Dispatched crews for breaking news and managed live shots for news broadcasts.