Amy Kapolnek stands as the visionary behind the fwrd group, a boutique consulting firm offering strategic planning, marketing execution and Fractional CMO services for forward-thinking startups and fast growing small businesses in beauty, wellness and medical aesthetics. Serving as their Fractional CMO and Strategic Advisor, Amy leverages her expertise with small business marketing to craft innovative and results-driven strategies to attract more customers, expand market reach and drive revenue growth.With an illustrious career, Amy has been the driving force of noteworthy achievements such as launching Gucci Beauty and Burberry Perfumes (Coty), rebranding Olay and creating new product strategies for Pantene (Procter & Gamble), leading the development of Our Tone Band-Aid (Johnson & Johnson), and expanding medical aesthetic spa locations with AIREM.Amy's influence extends beyond boardrooms as a frequent Contributing Editor, Speaker and Podcast Guest, sharing her insights on topics ranging from beauty to business. Committed to championing and supporting women, Amy serves as a Business Mentor to female entrepreneurs and early stage companies within the XRC Ventures' portfolio. As she builds on her successful career, Amy continues to shape the industry with her unparalleled expertise and unwavering commitment to innovation.