Amy Karbo Email & Phone Number

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

-Manage the creation of the 2024-2026 Strategic Plan, partnering with an outside agency on all aspects of the project, including significant community and stakeholder engagement. -With the three-year Strategic Plan as the foundation, conceptualize and write Destination Ann Arbor’s Annual Action Plan which identifies key strategic goals and initiatives to.

Flint, Michigan, United States

-As the company’s first VP Marketing, responsible for structuring department, establishing workflow process, and educating employees on the critical role marketing has within the organization. -Created alignment and adoption across company disciplines by cultivating interest in and support of the marketing strategy and how doing so has wide-reaching.

Ann Arbor, Michigan, United States

-Direct the development and management of a 10-year destination master plan to maximize the $1B tourism economy in Washtenaw County by improving the visitor experience and quality of life for those who live and work here.-Engage with residents and community leaders in all facets of business, academia, the arts, and government.-Lead the Community Tourism.

Ann Arbor, Michigan, United States

-Spearheaded brand-new official LPGA tournament alongside the founder and director which generated a yearly $10M economic impact to the Ann Arbor area.-Developed a strategic marketing communications plan and directed the creation of all event branding starting with the inaugural event in 2016.-Oversaw the development and production of all marketing.

Novi, Michigan, United States

-Supported the MIS Director of Sales & Marketing in the strategic development and execution of marketing, sponsorships, event planning, and ticket sales for Michigan’s largest sporting facility.-Participated in the “Team MIS” planning group tasked with moving the business forward through both short-term marketing, sales, and communications initiatives and.

Grand Rapids, Michigan, United States

-Led the account team in brand consultation and marketing strategy for clients in the furniture and industrial/manufacturing industries.-Supported agency partners in business development efforts and new account presentations.-Ensured client expectations were exceeded and budgets were maximized through consistent reporting and reliable.

Grand Rapids, MI

-Collaborated with account and creative teams in the development of local, regional, and national advertising campaigns and marketing communications materials.-Assisted in the development of integrated marketing plans.-Worked with account leadership in media strategy and placement with a focus on print, broadcast, and outdoor.-Primary industries served.

Bloomfield Hills, MI

-Accepted into the Professional Development Program, which was a competitive program offering recent college graduates the opportunity to experience three different areas of a global ad agency over 18 months.Positions held: Media Planner for the Pontiac national account, Account Executive for the Cadillac national event team, Account Executive for the.