Amy Karbo Email & Phone Number

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

-Manage the creation of the 2024-2026 Strategic Plan, partnering with an outside agency on all aspects of the project, including significant community and stakeholder engagement. -With the three-year Strategic Plan as the foundation, conceptualize and write Destination Ann Arbor’s Annual Action Plan which identifies key strategic goals and initiatives to be achieved each year. The plan also includes key performance indicators laddering up to the Strategic Plan as well as those broader KPIs that measure overall organizational health. -Serve on the city-led Ann Arbor Bicentennial Executive Planning Committee. Responsible for managing all marketing-related activities such as website development, social media content, merchandise program, marketing collateral development, photography, and the planning and execution of the Kickoff Celebration slated for January 2024. -Oversee Destination Ann Arbor’s grant programs which include budget management, application review and approval, sponsorship asset and benefit control, and quarterly reporting. -Manage our company’s DEI plan, working with human resources and marketing departments on executing initiatives and ensuring our communications meet our standards of authenticity and equitable representation. -Spearhead a quarterly seminar program where we bring industry data to our stakeholders in a compelling and actionable format. Launched in 2023, this program has successfully engaged our community and positioned Destination Ann Arbor as an invaluable resource. -Lead social media and blog content strategy, working with team managers to ensure messaging stays on-brand and aligned with organizational goals.

Flint, Michigan, United States

-As the company’s first VP Marketing, responsible for structuring department, establishing workflow process, and educating employees on the critical role marketing has within the organization. -Created alignment and adoption across company disciplines by cultivating interest in and support of the marketing strategy and how doing so has wide-reaching benefits. -Member of a six-person Leadership Team whose primary goal is developing and implementing company policy and vision. -New Product Development Team member tasked with brainstorming and researching scalable, revenue-generating opportunities for the company. -Responsible for the creation of agile and impactful messaging, communicating the core visual language for the company, and ensuring consistent ‘voice’ of all marketing deliverables. -Authored all company communications: press releases, marketing collateral, website, social posts and eblasts, and served as chief content creator across multiple social platforms. -Worked closely with creative agency in content strategy and design of marketing communications materials. -Provide lead generation and sales support through funnel management, ensuring nimble responsiveness through data analysis and CRM reporting.

Ann Arbor, Michigan, United States

-Direct the development and management of a 10-year destination master plan to maximize the $1B tourism economy in Washtenaw County by improving the visitor experience and quality of life for those who live and work here.-Engage with residents and community leaders in all facets of business, academia, the arts, and government.-Lead the Community Tourism Action Plan program in partnership with the chambers of commerce and elected officials in eight communities, ensuring the distribution of over $80,000 in funds for projects intended to support visitor dispersal in the region.-Execute a $200K sponsorship program supporting 60+ events and festivals throughout the region driving increased revenue for hospitality partners. -Conduct extensive community outreach and relationship-building initiatives to maximize exposure and return on investment.-Conceptualize, plan, and execute all Destination Ann Arbor special events and meetings, attended by industry stakeholders, community leaders, and influential decision-makers.

Ann Arbor, Michigan, United States

-Spearheaded brand-new official LPGA tournament alongside the founder and director which generated a yearly $10M economic impact to the Ann Arbor area.-Developed a strategic marketing communications plan and directed the creation of all event branding starting with the inaugural event in 2016.-Oversaw the development and production of all marketing communications pieces, advertising, on-course signage, website design, and social media.-Recipient of five Gold Driver Awards as voted by industry peers for excellence in marketing, public relations, and advertising.-Organized yearly Media Day event attended by over 100 media representatives, corporate executives, community leaders, and sponsors.-Conceptualized, budgeted, planned, and executed Pro-Am Pairings Party during tournament week for 500 people. Attendees included Pro-Am participants and guests, LPGA executives and professional players, community and business leaders, and sports and local celebrities. Held at the Jack Roth Club at Michigan Stadium and was lauded as the best Pairings Party on the LPGA tour.

Novi, Michigan, United States

-Supported the MIS Director of Sales & Marketing in the strategic development and execution of marketing, sponsorships, event planning, and ticket sales for Michigan’s largest sporting facility.-Participated in the “Team MIS” planning group tasked with moving the business forward through both short-term marketing, sales, and communications initiatives and long-term event and facility strategic planning.-Directed account team in the development of all MIS branding efforts, advertising, and marketing collateral materials including sales brochures, ticket and credential design, and direct mailings.-Assisted the MIS team in developing ticket strategies which led to annual increases in renewal rates and sales revenue.-Advised MIS in their partnerships with community and charitable entities.

Grand Rapids, Michigan, United States

-Led the account team in brand consultation and marketing strategy for clients in the furniture and industrial/manufacturing industries.-Supported agency partners in business development efforts and new account presentations.-Ensured client expectations were exceeded and budgets were maximized through consistent reporting and reliable communications.-Fostered a collective approach to account services, working closely with media, creative, and research team members to formulate comprehensive solutions to client needs.

Grand Rapids, Mi

-Collaborated with account and creative teams in the development of local, regional, and national advertising campaigns and marketing communications materials.-Assisted in the development of integrated marketing plans.-Worked with account leadership in media strategy and placement with a focus on print, broadcast, and outdoor.-Primary industries served: healthcare, education, sports/entertainment.

Bloomfield Hills, Mi

-Accepted into the Professional Development Program, which was a competitive program offering recent college graduates the opportunity to experience three different areas of a global ad agency over 18 months.Positions held: Media Planner for the Pontiac national account, Account Executive for the Cadillac national event team, Account Executive for the Pontiac Bonneville brand.