Amy Karnes Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio Metropolitan Area

Manage team of 4 marketing assistants, content strategist and interactive website designer. Developed marketing plans for firm, working with agents and teams to establish marketing budgets and business plans to market properties. Collaborated with upper management on corporate communications, press releases, storytelling, and crisis communications. Determined messaging that was appropriate for target markets, as well as how best to reach them. Member of NAI Global Women's Alliance Leadership Council (2020 – 2021) and NAI Global Marketing Leadership Council (2019 – current); spoke at NAI Global Conference in 2019, 2020, 2022, 2023 and 2024.Created a weekly e-mail campaign to our target audience called Friday Morning Bites, which included small “bites” of relevant news within the Central Ohio Commercial Real Estate market. The audience increased by 5% week over week with limited advertisement.Developed and led a “Linked In for Commercial Real Estate Brokers” class. Attendance was mandatory and is now part of the training schedule for new hiresDelivered 40% increase in social media followers within 6 months and up to 15% year-over-year boost following comprehensive audit that led to posting more relevant content, including 2–3 daily Instagram stories.Generated 30% uplift in website traffic in less than 6 months by working alongside web manager to create new site and drive traffic.Reclaimed time for website developer, who was hand-coding property listings on website daily, by finding web-based program to develop flyers and automatically populate website listings.Created and led the Community Engagement Committee, an internal group that planned monthly in-house events, a monthly newsletter and quarterly events to give back to the community. Participation was seen in every department with an average attendance of 20 at each event.

Columbus, Ohio, United States

Supervised team of 4, including marketing coordinator, assistant, graphic designer, and intern. Tasked with driving plan for marketing, content marketing, and proposal development and responses. Collaborated with team on various initiatives to support strategic plan as well as ad hoc efforts.• Boosted LinkedIn followers 25% through social media audit and creation of editorial calendar that focused on target market and message.

Columbus, Ohio Metropolitan Area

Promoted to grow marketing team, hiring and training 2 employees. Worked within department and across firm to identify areas for improvement in proposal process and event planning. Continued all marketing and business-development efforts started in prior position, along with interacting with and supporting clients. • Increased firm revenue 69% in one year after winning national award for marketing piece, which led to securing $30M project. • Won 35% of all submitted proposals, 52% higher than previous year, through focus on business-development efforts, which had been previously lacking.• Upped social media presence year over year 30% on Facebook, 45% on LinkedIn, and 16% on Twitter by posting consistent, relevant content based on research to determine what audience wanted to see.

Columbus, Ohio Metropolitan Area

As first marketing professional in firm after recession, developed standard branding package, set sales and marketing goals, and launched business-development program. Wrote proposals, responded to RFPs, and crafted marketing messages for all collateral.• Honored with 4 Society of Marketing Professional Services (SMPS) local and regional marketing awards for website redesign and email video campaign.• Realized 18% increase in proposal wins from previous year following audit of existing efforts and reworking to focus on creating compelling stories with better content and images.

Columbus, Ohio Metropolitan Area

Member of 12-person team of proposal managers supporting Northeast region. Led proposal process, coordinating with engineers, outside consultants, and graphic designers on all components. Developed content for proposals, including writing executive summaries for high-value submissions.• Secured more than $50M of water and wastewater contracts due to combined team effort.

Columbus, Ohio Metropolitan Area

Managed all aspects of proposals, from compiling information and coordinating with outside consultants to creating documentation and ensuring on-time delivery. Kept project profile sheets current. Created brochures and collateral.