Amy Kass Email & Phone Number

Medfield, MA, US

Boston, Massachusetts, United States

Lead a data- and customer-focused team of marketers across Marketing Operations, Marketing Analytics, Customer Lifecycle Marketing, Customer Research and Customer Experience, responsible for improving business results and customer outcomes through:- Cultivating rich customer/VoC insights with research- Leveraging customer data and analytics to design.

Boston, Massachusetts, United States

Lead a customer-focused team of marketers across Customer Lifecycle Marketing programs & communications, Customer Research, Customer Advocacy, and Customer Analytics, responsible for improving customer value and success through:- Cultivating rich customer insights with research- Leveraging customer data and analytics to drive in-depth 1:1 customer.

Boston, Massachusetts

Burlington, Massachusetts

Responsible for integrated marketing strategy and plans for launching the Constant Contact Website Builder, the first website software offered by the leading small business online marketing software provider. Oversee all facets of marketing, from user/customer acquisition, brand-building, content marketing, customer lifecycle management, product marketing.

Waltham, MA

Manage marketing for Endurance's customer base of over 6M small businesses and organizations through the stages of their lifecycle, with the goal of increasing customer lifetime value. Determine lifecycle-based segmentation strategy for customers in the different brand and product lines at EIG, including email marketing (Constant Contact), web hosting.

Manage Constant Contact's customer base of over 600,000 small businesses and organizations through the stages of their lifecycle, with the goal of increasing customer lifetime value. Oversee a team of six marketing professionals responsible for:- Onboarding new customers- Driving deeper product engagement & improving retention- Converting trial to paid.

Waltham, MA

Manage Constant Contact's customer base of over 600,000 small businesses and organizations through the stages of their lifecycle, with the goal of increasing customer lifetime value. During this time our group's primary focus was on the company's direct customers (~80% of the customer base). I started in the role managing one direct report, and through.

Oversee the Go to Market strategy for SaveLocal - a new online marketing solution for Small Businesses to run local deals from Constant Contact. Guide marketing starting from initial product launch, focusing on:- Product Marketing- Branding + Awareness- Customer Acquisition- Customer Retention- Customer Experience- Business Development

Responsible for brand marketing and communications for Sentient Jet Membership and Sentient Jet Charter. Create positive brand awareness and drive new client acquisition through Public Relations, Media and Advertising, Online Marketing, Direct Mail, Newsletters and other communications. Online marketing initiaives include management of web-based partner.

Responsible for winery's Direct-to-Consumer Sales & Marketing Channel, including wine clubs, e-commerce website, and winery Tasting Room. Managed on-site hospitality and retail sales, as well as strategy and administration of wine club programs and online sales. Increased overall channel sales by 100% year over year. Led initiative to redesign wine club.

Responsible for winery's marketing, communications and public relations. Oversaw design and production of collateral materials and sales materials as well as bi-annual printed newsletter. Worked with top-tier restaurant partners to plan, promote and coordinate luxury wine dinners, as well as coordinate and plan the winery's participation in major national.