Amy Gill Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

• Drive furniture and accessory assortment strategy for curated channels (brick & mortar, print catalog) to create consistent omnichannel storytelling and achieve channel revenue, engagement, and conversion goals• Increase physical retail CVR and AOV by spearheading innovative, hypothesis-driven solutions for new customer needs as trends arise in feedback and sales data• Cultivate relationships with national brands to build best in class, bespoke site and physical retail experiences that highlight brand values and vision• Partner with cross-functional leaders to develop bottoms-up financial class plans, brief creative training and marketing materials that support product selling, and test new floorset concepts

Boston, Ma, Us

• Build and execute brand go-to-market content strategy each season, amplifying brand and assortment priorities through all marketing channels (homepage, social media, influencer partnerships, physical retail signage, print catalog)• Develop brand storytelling framework that balances seasonal messaging with always-on brand messages and enables agile integration of market trend• Create site brand content calendar, catalog pagination strategy, and imagery forecasting and shot list; Manage team to support execution, bi-weekly reporting, and external vendor relationships

Boston, Ma, Us

• Execute global Best in Class e-commerce merchandising strategy for Tabletop category, driving business growth by prioritizing projects based on funnel metric analysis and potential business returns• Collaborate closely with cross-functional teams such as Product/Storefront and Marketing to test and scale new site functionalities • Serve as the expert on back-end site structure, ensuring technology is appropriately built and utilized to drive an inspirational customer experience• Develop company culture by leading monthly department-wide onboarding trainings on topics such as professional development, continued education, and internal processes

Boston, Ma, Us

Chicago, Il, Us

• Designed 3 digital marketing campaigns each including A/B testing EDM content, landing page optimization, display ad creation, social media ad creation, and Dianomi/Outbrain ad content identification. • Created detailed analysis reports for 3 large scale events to identify strengths, weaknesses, and opportunities for growth • Enhanced brand personality through content and creative design for investment product campaigns • Collaborated with multiple teams across technological and marketing agile work environments

Washington, Dc, Us

• Facilitate communication between the foundation, 5 corporate partners, and 200+ stores • Create strategic fundraising campaigns for individual businesses to ensure they reach designated philanthropic goals within 12 months

Los Angeles, California, Us

• Represented University of Maryland as a member of the National Millennial Community - an innovative program created by IW Group CEO Bill Imada to connect Fortune 500 companies with non-ivy universities• Directed beauty influencer outreach program for Amore Pacific's "Back to School" skincare line, increasing impressions by 30% in the US• Manufactured and edited publications such as social media content, product pitches, and press releases for McDonald's TriState • Connected with 24 local news outlets to promote McDonald's B-Boy Royale 3

Us

• Analyzed gaps in social media presence to schedule and produce viral creatives for organization channels that increase likes and followers by 60% • Effectively incorporated the organization's mission into media and speech • Supported the planning of the annual Gala by networking with 1000+ donors and local businesses

• Completed managerial tasks such as distributing online calling lists to 12 sales team members• Designed sequential marketing plans via telephone and print to attract potential clients• Developed a professional work ethic through interaction with management and sales specialists

Us

• Delivered excellent customer service both at the sales table and during photo shoots• Led training sessions for 5 new employees with regards to employee standards and studio protocol• Marketed promotional events and the company itself at 3 local showcases