- Manage global brand building and marketing campaigns.- Lead global new product development and launching.- Improve brand recognition and awareness(offline, online, social media)

- Develop marketing strategies for Asia Pacific region.- Lead regional new product development and launching.- Develop and implement trade marketing strategies and promotion plans.- Conduct market research and analyze consumer insight.- Build team procedures and process flow.

- Leverage global initiatives to plan & implement effective local marketing campaigns and drive marketing efficiency & effectiveness.- Responsible for new product launching projects. Manage cross-functional implementation. - Lead and develop distributors/retailers programs, consumer promotions.- Develop marketing materials for respective markets, including content, design and procurement.- Organize domestic and abroad tobacco & vaping exhibitions.- Establish and maintain B2B platforms(Alibaba, GS and Made-in-China) to improve lead generation.- Create 1st China online shop on JD e-commerce platform including design & promotions.- Establish online brand presence on China social media platforms.

- Responsible for building package standard, package development and package change implementation.- Manage product certificate, order shipment and logistics.- Lead company global intelligence property(trademark, copyright, patent) protection, including application, maintenance and infringement investigation.

- Identify and cultivate relationships with prospective new clients and buyers.- Maintain and manage existing accounts by securing orders and overseeing client relationships.- Collaborate with operations and production teams to guarantee customer satisfaction.

- Expand the shipping operations of the business.- Offer tailored logistics solutions based on customer needs, encompassing transportation and customs procedures.