Marketing Strategist/Manager
San Diego, California
Partnered with sellers and sales leadership to develop strategies that drive incremental revenue from existing clients, proactively prospect new clients, lead collaboration with account team to determine ideal campaign tactics driven by client goals, KPI’s and supporting data, illustrate value via appealing and concise presentations, assist pitching and selling proposed solutions.Expert in media and marketing solutions' portfolio.Prepared comprehensive campaign recaps that merchandise partnership value as well as include recommendations for growth and optimization. Regularly trained sales team on prospecting and retention, research tools, consistently shared relevant market and industry news with supporting materials to leverage; thought starters, decks, leads, etc.Established recurring meetings with other Cox market counterparts to share best practices, categories to capitalize, etc., similarly, initiated meetings with boundary partners to uncover opportunities to leverage relationships.Sought out opportunities and events in which to promote and represent the Cox Media brand.