Versatile marketing leader with deep, multifaceted expertise in SaaS, fintech, healthcare and benefits, driving demand generation, brand transformation, and revenue growth. Proven ability to develop and execute global brand strategies that enhance market positioning, optimize cross-functional collaboration, and accelerate growth through customer acquisition and retention. Adept at leading marketing transformation initiatives and multi-channel campaigns that deliver measurable business outcomes. A trusted partner to C-suite leaders and sales teams, with a focus on aligning operations and go-to-market strategies to exceed business objectives. I lead with empathy and a high emotional IQ, recognizing that high performing teams and successful outcomes stem from an engaged and inspired team. By fostering an environment built on trust, creativity, and data-driven insights, I empower organizations to thrive in dynamic and competitive markets.
Merit Solutions
View- Website:
- meritsolutions.com
- Employees:
- 73
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Marketing DirectorMerit SolutionsSaint Paul, Mn, Us
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Senior Director, Global BrandWex Nov 2022 - PresentPortland, Maine, UsSpearheaded global brand strategy, optimizing cross-functional initiatives to elevate brand equity and client engagement.Established and led an in-house creative agency and community events team, aligning resources with strategic objectives to achieve 104% revenue growth in brand-driven channels.Led digital transformation initiatives that expanded brand visibility and enhanced market impact. -
Senior Marketing DirectorWex Dec 2021 - Nov 2022Portland, Maine, UsStreamlined and scaled marketing operations to boost efficiency and maximize reach across B2B segments.Oversaw M&A integrations, ensuring seamless brand alignment and expanding market presence through targeted campaigns.
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Marketing Director, Health And BenefitsWex Jan 2020 - Dec 2021Portland, Maine, UsDirected go-to-market strategies that drove a 12% increase in revenue, focusing on key market segments and innovative campaign development.Enhanced product positioning and demand generation efforts through strategic alignment and market insight to drive customer acquisition.
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Marketing LeadWex Jan 2017 - Jan 2020Portland, Maine, UsPioneered demand generation campaigns leveraging a blend of digital, content, experiential, and event marketing to boost customer engagement, acquisition, and retention.Developed a comprehensive product marketing framework that drove collaboration between sales and marketing for increased sales pipeline impact.
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Marketing Director, Optum Innovation, Research And DesignUnitedhealth Group Apr 2015 - Jan 2017UsLed high-impact marketing strategies for new product lines, executing multi-channel campaigns that accelerated market entry and supported revenue growth.Partnered with cross-functional teams to align market insights with innovative marketing approaches. -
Sr. Marketing Manager, OptumrxUnitedhealth Group Apr 2009 - Apr 2015UsDesigned strategic growth campaigns, expanding brand reach and solidifying client relationships.Spearheaded partnerships and initiatives that enhanced channel marketing performance, with a focus on consultants and brokers.
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Marketing Manager, Brand Manager, Channel Market ManagerUnitedhealth Group - Optum 1999 - 2006UsProgressed through multiple roles developing and executing strategic marketing and branding efforts.Delivered comprehensive campaigns that drove revenue growth through targeted, innovative approaches, such as account-based marketing and event strategies.
Amy Dailey Education Details
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Augsburg UniversityBusiness
Frequently Asked Questions about Amy Dailey
What company does Amy Dailey work for?
Amy Dailey works for Merit Solutions
What is Amy Dailey's role at the current company?
Amy Dailey's current role is Marketing Director.
What schools did Amy Dailey attend?
Amy Dailey attended Augsburg University.
Who are Amy Dailey's colleagues?
Amy Dailey's colleagues are Mane Kosanović, Froseghan Khan, Pulsak Jansorn, Michelle Uctum, Radoslaw Ratajski, Ljubisa Djuric, Vikas Singh.
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