K2 Global Communications gets results by crafting strategic and tactical plans and materials that center on our three bywords: targeted, persistent, and profitable.Targeted: We go after the people who put your technologies and products in front of your key targets: Motivated, qualified customers and potential investors. Plus, you gain the benefit of third-party validation from the people your customers trust - the media, influencers, and analysts. We collaborate with our clients to determine their specific needs, based on their organizational goals and deliver essential information to their targeted audiences.Persistent: We understand that the journalists, analysts and bloggers in your industry contend with unrelenting information overload. K2 pursues and establishes relationships and trust with these beleaguered folks on your behalf. Then, we make sure they receive only well thought-out material that’s written at the right level to pique their interest and inspire action.Profitable: We connect you with the key players in your industry, leading to interviews and qualified sales leads. After all, our bottom line is your bottom line. A happy byproduct of our efforts is that we establish you as an expert – a “go-to” person – in your field.

Provided strategic perspective and tactical implementation of employee communications, with a focus on strengthening employee relationships with the organization

• Managed strategic and tactical marketing research, messaging, development and implementation of marketing materials, preparation of budgets, and process management• Worked with clients such as:• Exanet – brought from initial strategy and corporate launch to three significant industry awards and 250+ media placements within a single year• Infogate Online – provided strategic business consulting re: expansion of market reach• Insightix – developed strategic marketing positioning based on extensive market research• Additional strategic marketing & communications clients: Tower Semiconductor, GuruNet, Avantry, Magink, TVnGO, among others

Provided strategic communications guidance to the Six Sigma and IT corporate leaders to increase effectiveness of employee communications. Planned and implemented Six Sigma communications program across the 500+ employee organization.

Lead content management for online credit union customer services. Ensured consistency of internal and external communications to all key stakeholders.

Served as internal communications consultant to the IT department, developing corporatewide communications promoting IT initiatives and reinforcing the department's brand among internal clients