Amy Kennard Email & Phone Number

Roselle Park, Nj, Us

New York, United States

Staten Island, New York, United States

Strategic Leadership & Collaboration• Collaborate closely with the CEO and senior leadership to develop and implement institutional strategy, including DEIA policy, standard operating procedures, annual reports, and team trainings.• Spearheaded the creation of the organization's inaugural Brand Guide, guiding staff in implementing precise brand standards to ensure impactful brand representation and communication strategy.• Implement robust project management structures to oversee large-scale, cross-departmental projects, ensuring timely deliverables, and providing direction and support to teammates.• In close collaboration with the executive team, effectively facilitated change communication efforts amidst the COVID-19 pandemic while maintaining robust community and employee engagement.• Develop and oversee comprehensive department and event budgets • Hire, supervise, and motivate staff, adeptly managing deadlines and delegating tasks with seamless efficiency.Integrated Marketing & Communications• Lead the development, implementation, and evaluation of a dynamic integrated marketing strategy, orchestrating all communications, PR, advertising, website development, and collateral efforts to advance mission, brand, and communications goals.• Oversee the development, implementation, and evaluation of a dynamic integrated marketing strategy, managing all related creative output including digital, print, TV, radio, and social media advertising, programmatic signage, collateral, internal communications projects, and web design. • Advise CEO in crisis communications strategy• Manage end-to-end event logistics for large-scale events with up to 10K+ attendees• Expertly write and edit content for diverse internal and external platforms, including proposals, social media, newsletters, blogs, press releases, and web content, consistently upholding clarity, coherence, and alignment with organizational objectives.

New York, United States

In this role, I maintained the museum's visual identity across all communications channels, sourced creative assets for digital ads, social media, and our website, and managed web and e-communication content. I oversaw the museum's marketing platform, organized annual events, crafted PR strategies, managed digital and print advertising campaigns, and developed comprehensive marketing plans. I also maintained community partner relationships and handled logistical aspects for signature events like the George Washington Ball and Flag Day Parade and Celebration.

New York, Ny

New York, Ny

I created engaging e-communication content, from blog posts to newsletters, and managed our social media presence. I launched our Instagram and restructured Pinterest to enhance visibility. I crafted promotional plans for exhibitions and academic initiatives, directed impactful social media campaigns, and refined our approach through analytics. I managed media objectives, contributed to public program planning, and nurtured community partner relationships to ensure brand consistency. Collaborating with the Art Director, I upheld publication standards and supervised a team of grad assistants.

Bachelor Of Science (Bs), Media, Culture And Communication

Certificate, Film And Television Performance

Professional two-year training program for film and television performance