Amy Farmer Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

I provide technical and creative marketing support for my clients and advise them on the optimal strategies necessary to develop effective inbound and outbound online marketing programs.● Provide technical and creative marketing support for 15+ clients and deliver guidance on optimal strategies to develop effective inbound and outbound online marketing programs● Ensure successful configuration, implementation, and maintenance of all digital marketing programs with Act-On, HubSpot, and SalesForce● Create custom landing pages, blog posts, lead capture forms, and other digital content to drive marketing campaigns for variety of industries including software development, education, and healthcare, ensuring attribution and source tracking ● Identify sales funnels and define KPIs to develop effective inbound and outbound marketing tactics ● Leverage analytics, market research, and A/B testing to curate and revise ongoing content and design strategies

Winston Salem, Nc

● Transformed corporate marketing strategy by successfully combining traditional and digital marketing approaches● Supervised team of two employees in designing effective branding, product promotion, and data governance to promote a dynamic online presence ● Developed engaging content for digital media with interactive storytelling to ensure integrated messaging approach across web, social media, and email platforms● Established digital marketing initiatives for email marketing, landing page optimization, and online distribution channels, resulting in 100% growth in new web traffic increased conversions through SEO, SEM, and PPC management● Collaborated with IT, Sales, and Operations teams to coordinate migration from Pardot to Marketo and transition from SugarCRM to SalesForce within set deadlines● Developed SalesForce CRM reports, dashboards, and processes to support sales and marketing activities

● Oversaw 5 customer facilities management accounts across North Carolina, Ohio, and West Virginia by providing high-touch client engagement and working closely with sales teams to expand services and renew contracts ● Researched and implemented operational strategies, which increased monthly gross profit margin for region by 22% in first 8 months of application● Spearheaded digital customer contact programs which delivered 25% growth in service levels ● Developed service level program for site managers ensuring 100% consistency and compliance in customer service and safety training requirements

Greensboro/Winston-Salem, North Carolina Area

Contributed on several Information Technology projects including updating legacy computer network systems, inventorying and updating user hardware and software, and ensuring vendor compliance for the Y2K initiative. • Acted as key interface between the business units and the IT department and oversaw 3rd party vendor projects• Successfully resolved several software refresh project issues including tactical challenges and divergent business unit and user needs• Created a digital database (Microsoft Access) for managing thousands of vendor records used to track vendor compliance during the Y2K initiative