As the Sales Enablement Lead at HIMSS Media, I focus on driving revenue growth by equipping our sales team with the tools, resources, and strategies they need to succeed. I design and implement comprehensive sales training programs that enhance techniques, product knowledge, and client engagement, ensuring our team stays ahead in a competitive market. I collaborate closely with marketing and product teams to create impactful sales enablement materials, from playbooks to case studies, which align with our messaging. I also work on refining lead nurturing processes, ensuring actionable insights are passed to the sales team. Managing our CRM and sales tools, I streamline workflows and ensure the team has access to accurate data. In addition, I track key performance metrics to identify areas for improvement, collaborating with cross-functional teams to drive alignment on our overall sales strategy.

As the Chief Operating Officer (COO) of Colorado Builder, I was responsible for managing the operational strategy and execution of the publication, overseeing everything from content development to digital presence. I led the design and launch of a brand-new website with a strong focus on analytics, SEO, and SEM, significantly enhancing the publication’s visibility and audience engagement. My role included not only ensuring efficiency in production processes but also driving sales of advertising products, helping to generate revenue and support the publication’s growth. Through strategic leadership and innovation, I helped position Colorado Builder as a leading resource in the regional construction market.Key Accomplishments:- Led the launch of Colorado Builder in 2018, building it into a respected publication serving the residential construction sectors in Colorado.- Spearheaded the design and development of a new website with a strong focus on SEO and SEM, significantly boosting online traffic and search engine rankings.- Implemented robust analytics tools to track user engagement and optimize content strategy based on data-driven insights.- Streamlined production processes to improve timelines and reduce operational costs while maintaining high editorial and design standards.- Directed sales strategies for advertising products, increasing revenue and establishing partnerships with key industry stakeholders.- Collaborated with cross-functional teams to align content strategy, digital advertising, and business goals, driving consistent growth in readership and revenue.- Established strategic partnerships with industry stakeholders, further increasing the publication’s reach and credibility within the regional market.- Oversaw financial planning, resource allocation, and operational workflows to ensure sustainable growth and long-term success for the publication.

As the Chief Operating Officer (COO) of 401(k) Specialist, I was responsible for overseeing the operational strategy and day-to-day functions of the publication, ensuring seamless execution from content development to distribution. I played a critical role in the growth and success of 401(k) Specialist, managing all aspects of the business, including editorial direction, digital advertising, and audience engagement. By streamlining workflows and implementing efficient processes, I optimized our operations, enabling the team to produce high-quality content that resonated with our audience of retirement plan professionals. My leadership helped drive the publication’s expansion, solidifying its position as a key resource in the retirement plan industry.Key Accomplishments:- Led the operational development and successful launch of 401(k) Specialist in 2015, establishing it as a trusted publication within the retirement planning industry.- Streamlined production processes, improving timelines and reducing operational costs, while maintaining high standards of editorial quality.- Managed audience engagement strategies that significantly increased readership and established a loyal subscriber base.- Built strategic partnerships that elevated the publication’s visibility and influence within the retirement plan advisor community.- Oversaw budgeting, financial planning, and resource allocation, ensuring sustainable growth and profitability for the publication.

As a Founding Member of Association Media Partners (AMP), established in 2012, I played a pivotal role in launching a comprehensive media production firm dedicated to serving national and regional associations. Our focus was on creating high-quality print and digital products tailored specifically to the unique demographics of association memberships. Over the years, AMP has evolved into an independent media enterprise, specializing in delivering meticulously crafted editorial content and targeted digital advertising solutions for niche markets. Notable projects include the launch of 401(k) Specialist in 2015, a publication designed to address the needs of retirement plan professionals, and Colorado Builder in 2018, which caters to the construction and real estate sectors in Colorado. My leadership and vision have been instrumental in guiding AMP's transformation into a leading provider of specialized media products, focusing on our own magazine titles and digital platforms.

During my time at WiesnerMedia, I managed operations and production for a diverse portfolio of award-winning magazine titles across consumer, B2C, and B2B markets. This included managing custom publishing titles such as Successful Living, Remax Above, Colorado Ballet, and The Broadmoor. I was responsible for streamlining production workflows, overseeing cross-functional teams, and ensuring the seamless execution of print and digital media projects. My role required a balance of strategic leadership and hands-on management, resulting in enhanced efficiency, cost savings, and high-quality publications that resonated with diverse audiences.Key Accomplishments:- Led the production and operations for a portfolio of over 20 consumer and trade magazine titles, including Atlanta Homes & Lifestyles, Colorado Homes & Lifestyles, Seattle Homes & Lifestyles, St Louis Homes & Lifestyles, Mountain Living, Colorado Biz, Pittsburgh Magazine, Senior Market Advisor and Benefits Selling.- Spearheaded initiatives to reduce production costs while maintaining the highest standards of content quality and design.- Implemented process improvements that increased production efficiency by 15% across all titles.- Directed cross-departmental teams, managing editorial, design, and advertising production workflows to ensure on-time publication and alignment with business goals.- Oversaw vendor negotiations and print management, optimizing budgets and enhancing relationships with key external partners.- Pioneered the integration of digital media strategies, expanding the reach of print titles to broader online audiences.- Managed a team of 30+ production staff and vendors across multiple locations, ensuring consistent quality and adherence to deadlines.

As the Marketing Manager at Freestyle Sports Marketing from 1994 to 1999, I was responsible for developing and executing marketing strategies to promote our national discount directory, which catered to the ski, snowboard, and cycling industries. I conducted market research to identify trends and opportunities within these sectors, creating targeted campaigns that effectively reached our audience through traditional media channels. My role involved collaborating with partners and industry influencers to increase brand visibility and drive engagement. I managed direct mail campaigns, print advertising, and partnerships with ski resorts and retail locations, which significantly boosted directory subscriptions and awareness. Through these efforts, I helped position Freestyle Sports Marketing as a key resource for outdoor sports enthusiasts across the U.S.