Extensive experience in managing and successfully executing marketing and analytical projects across a number of consumer-facing industries. Well known for deep-dive Market Research and Trend Analysis.   ~ Market and industry research that has been key in discovering significant changes coming to the grocery industry ~ Market and industry trend analysis~ Customer behavior patternsProven success in analyzing short-term and long-term market trends while developing goals to achieve market and company growth. Recently led extensive research into the Millennial community and their end to end lifestyle landscape. This research for the first time is a comprehensive look into the forces and factors driving their ongoing behaviors. In addition, client engagements in the Hispanic shopper (especially the Hispanic mom), as well as deep insights into The New Age of Protein, Emerging Trends in Convenience stores, and The Future of Frozen and Deli are but a few of the areas where delivery of client value has been achieved. Known for the ability to sift through data and tease out the insights that matter enabling clients to advance both strategy and tactical decision making. In addition, led an extensive client research engagement on the Readiness of key retail banners to compete at Omnichannel. This research is proving to help CPG manufacturers both understand the Omnichannel landscape as well as prioritize go forward Omnichannel collaboration.Joined The Dialogic Group in 2018 as a highly experienced Market Research Director and has been focused on performing in-depth market research and trend analysis on the grocery industry and retail digital readiness. Because of significant client contributions, was recently promoted to Senior Director, Industry Insights. Responsibilities include helping clients understand and act upon the changing dynamics of the current and emerging highly disruptive Retail and CPG industry landscape.

Managed and executed high-level marketing plans and administrative projects. ~ Business and market research and analysis ~ Quality assurance~ Client relations, training, development and logistics of software/reportsDeveloped and maintained in-house and client-related report mechanisms, conducted short-term and long-term market trend analysis and coordinated and trained physicians, clients and staff members on software systems. Collaborated with internal and external partners on report customization. Responsible for the development and implementation of all marketing, clerical and system documentation during the post-acquisition transition from Greater Washington Sleep Disorders Center to SleepMed, Inc. ~ Consulted the Regional Vice President and administrative staff members in planning, designing, coordinating and executing special, short-term and long-term projects in various areas including, but not limited to, quality assurance, marketing, business development, product development and software/report development.~ Managed client and patient quality assurance programs Tracked and analyzed market trends and physician referral database for 20+ Sleep sites, EEG and DME locations. Provided Regional Vice President, management, hospital administrators and Medical Directors with quarterly and yearly analysis reports to support critical business decisions.~ Maintained Sleep, EEG and DME volume analysis summaries. ~ Performed quality assurance analysis to include turn-around time, incident review summaries and other projects in review of other benchmarks. ~ Developed and managed the Mid Atlantic Region’s customized patient reports for physicians and hospitals, developed and maintained AutoText entries database.~ Liaison between the sleep center and the diagnostic software companies Sandman and SleepEx.~ Coordinated and trained physicians, administrative and support staff on sleep software systems. ~ Responsible for inventory management.

Initiated and managed all marketing and business development efforts. ~ Directed all market research and analytic projects~ Directed all marketing and business development efforts which led to a 30% increase in retention and new business~ Managed three Account Managers responsible for building and maintaining relationships with the Sleep Centers 2,000+ referring physicians and coordinating staff.~ Managed all hospital account administrators.~ Tracked and analyzed the physician referral database. Responsible for ongoing communication with interpreting physicians as well as provided training on sleep software and support when needed.~ Acted as the liaison between the sleep center and the diagnostic software company including correspondence to ensure all issues were resolved.~ Managed the Sleep Centers Quality Assurance program and all staff involved.~ Successfully completed various marketing and administrative projects from inception to completion. Projects included, but not limited to, business and market analysis, prepared and managed marketing budgets, redesign of marketing material, Sleep Centers Quality Assurance program, accreditation of the BWMC Sleep Center by the AASM, new reporting system and training program for interpreting physicians and 80+ clinical employees located at various sites, conversion of physician transcription system resulting in reduced turnaround time and substantial savings for hospital system, customized and maintained patient reports, policy and procedure manuals and sleep technologist user manuals.

Managed all areas in the marketing platform to include relationship marketing and development as well as the implementation of the marketing plan.~ Managed all marketing efforts including external Sleep Center representative, brochure design, physician marketing packets, educational materials, print/media advertisements, as well as managing the public relations aspect of launching three new hospital sleep lab accounts.~ Managed relationships with 1,000+ referring physicians and their staff as well as adding several new key accounts. ~ Created and implemented market analysis program as well as the physician referral database. ~ Liaison and primary contact for all aspects of the Sleep Center processes.

Assisted the Marketing Manger in the planning and development of direct marketing promotions for the Doctor’s health newsletters and vitamin supplement acquisition campaigns.~ Responsible for the planning and development of direct marketing promotions for the Doctor’s health newsletters and vitamin supplement acquisition campaigns. ~ Responsible for interpreting campaign results, updating weekly forecasts and business reviews.~ Managed relationships with outside vendors, list rental agreements with brokers, the merge/purge process, and communicated with the print team on campaign scheduling.~ Worked intimately with the creative team on the development of new acquisition promotional pieces.~ Researched potential mailing lists for future campaigns.~ Managed the U.S. Monitor tracking service.~ Trained and mentored new employees.~ Contact person on all past due invoices.

Performed market research and marketing/business plan development and editing for numerous national and international clients. Worked extensively on program development with form design, general business plan and material editing, and developing potential client lists.