Amy Langley Email and Phone Number

- Oversaw comprehensive marketing operations and served as the key liaison for all operational aspects, including managing marketing technology.
- Ensured optimal functionality of the marketing technology stack, I provided strategic recommendations to enhance marketing endeavors and achieve budgetary objectives. I successfully generated savings exceeding $10k year-over-year while meeting marketing targets.
- Spearheaded lead flow scoring, monitoring, and process enhancements, I implemented reporting and automation measures, maintaining a seamless 95% or higher MQL routing to sales with zero errors.
- Efficiently managed all purchasing orders within the marketing department, I collaborated with key stakeholders to ensure timely processing of monthly and quarterly statements.
- As the primary point of contact for reporting, I crafted customized SFDC and Marketo reports to fulfill stakeholder requests and identify pertinent issues and trends for both sales and marketing teams.
- Upheld database integrity in compliance with GDPR regulations, I instituted internal processes to hold stakeholders accountable, ensuring a robust and secure data environment.
- As the subject matter expert on webinar setup and best practices, I played a pivotal role in enhancing the company's proficiency in this area.
- Fostered a productive relationship with an external marketing operations consultant group, contributing to the overall success of our marketing initiatives.

- Develop customized marketing strategy and recommendations based on individual company and/or client needs.- Successfully provide expert services including content creation, social media marketing, email marketing, website content and design, graphic design, marketing tech set-up/optimization, marketing automation, project management, product management, branding, product launches, and more.- Consistently review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.- Ability to work with a wide variety of clientele across various industries and business sizes.

- Oversaw and lead all marketing projects from initial brainstorming/research through implementation/production and on to debriefing/reporting.- Lead point person for all vendors, partnerships, and advocates.- Responsible for the organization, preparation, and operation of all events and speaking engagements.- Successfully set up and optimized technology platforms for full marketing funnel, such as email marketing, SMS marketing, deadline software, webinar platform, social media, payment processors and more.- Provided primary management and quality control for company product and membership launches.

- Responsible for the planning, organizing, and creation of content across all social media channels, websites and email communications for the corporate brand, ensuring that content is effective in generating audience growth, lead generation, brand awareness, and overall engagement.- Provided daily training and coaching for franchisees in the use of all marketing technologies and retail marketing best practices with a focus on B2C and B2B prospect targeting, personalized content communications and value-based messaging.- Managed all marketing vendors, media relations and public relations efforts.- Successfully led company-wide marketing trainings each quarter – prepped all content and presentation, led interactive training, provided valuable marketing information for franchisees.

- Successfully migrated the entire office to a new ATS system in a 60-day timeframe, including organizing/importing/validating data, completing all testing phases, learning all roles/regulations, and training team members on best practices and uses.- Lead on all office marketing initiatives, strategy, collateral, budgeting, social media marketing, etc.- Direct manager of the Operations Team, hosting stand-up weekly meetings, monthly one-on-ones, and daily coaching/mentoring- Lead on all client MSAs – creation, editing, execution- Primary liaison between Alpharetta office and Corporate departments, including marketing, accounting, and operations- Accountable for all Alpharetta office collections reporting/updating – successfully reduced overdue receivables in 61+ day-overdue from 20% to 0.8% in 90 days

- Responsible for all areas of company marketing initiatives and strategy, including social media, email marketing, website and blog content, print marketing materials, marketing calendar and objectives, etc.- Marketing manager and event coordinator for annual company charity event with over 100 attendees, raising $10k+- Exceeded 2015 EOY goal of increasing applications per job by over 20% through optimized job posting strategies- Successfully redesigned and maintained new company website: content creation, correct SEO, strategy- Responsible for creation, objectives, implementation, and tracking for all marketing projects/initiatives for Alpharetta office- Effectively worked with sister-companies across the nation on Corporate marketing projects/initiatives

- Responsible for all areas of company marketing initiatives and strategy, including social media, email marketing, website and blog content, print marketing materials, marketing calendar and objectives, etc.- Marketing Manager and Event Coordinator for annual company charity event, Agile on the Green- Responsible for all job postings: formatting, distribution, revision and editing, distribution, advertising, search-friendly, etc.- Successfully exceeded 2015 EOY goal of increasing applications per job requirement by over 20%- Company website redesign and maintenance: content creation, correct SEO implementation, strategy and organization- Active Public Relation Representative for the company: public relations and reputation management, press release creation and distribution, online PR management, etc.

- Provide administrative support to the Director of Finance & Administration - Responsible for all company social media platforms - create content, update on a daily basis, increase reach, provide measurable data on the success of each platform; including LinkedIn, Facebook and Twitter- Responsible for optimizing and posting all job requirements to the company website and to all job board outlets - Perform clerical duties- Back-up for the Office Manager for the on-boarding of all consultants- Acting PR and marketing representative for the company's annual charity event, Agile on the Green

Identified online opportunities to expand the visibility of clients in an effort to put them in front of their target audience. I helped clients increase their online visibility through:- SEO- Website maintenance and upkeep: updating pages, onsite blog, content management, minor technical tasks- Email marketing - Social media management: Facebook, Twitter, Google Plus- Facebook advertisingProvided detailed reports for clients based on a monthly or quarterly engagement. Responsible for maintaining client relationships - held a consistent 100% client retention rate

Assisted with team members to coordinate events. Updated social media outlets. Helped aid promotion through press releases, brand awareness, media kits and other marketing materials. Utilized my research skills for all areas of internship responsibilities. Performed administrative tasks.

Participated in daily, routine duties of the shelter, including: administrative tasks, feeding/walking animals, cleaning animal living spaces, helping restock inventory, and attending/participating in promotional events

Assisted the Sales and Marketing Directors in daily tasks. Helped promote, prepare for, and execute events. Updated all social media outlets daily. Created a foundation of contacts for an upcoming national tradeshow through market research and cold calling.

Kept all client information updated. Participated in guest relations and all administrative work for the salon, including: answering phones, booking appointments, and keeping inventory up-to-date. Helped keep the salon clean and organized.