My professional life has led me down many paths—from marketing-communications professional to freelance copywriter, in-house content development to agency-side creative. I have had the good fortune to work with amazingly smart and talented strategic and creative partners in all kinds of industries—consumer products, alternative energy, healthcare, higher education and banking & finance, to name a handful.

As a member of the Marketing team, my primary focus was on gathering, disseminating, and presenting compelling content and essential information via the Saint Michael's College website. This requires a robust understanding of the decision journey experienced by prospective students and their parents beginning sophomore year in high school through acceptance and enrollment, while also serving the needs of faculty/staff, alumni, current students, and other communities.At the same time, I provided message and content strategy for various marketing efforts, served on multiple committees, wrote for the alumni magazine and other communications, and participated in initiatives focused on post-graduation career development.

Handled content creation and strategic direction of written content for Keurig and Green Mountain Coffee brands as well as other owned beverage brands, including Laughing Man, Tully's, Barista Prima, Cafe Escapes, Green Mountain Naturals, and several others.

Responsible for developing creative content for new and existing brands across all mediums: product names, brand stories and personas, packaging and promotions, blogs and ads, and everything in between. Is also a trained member of the Sensory Quality Panel for Green Mountain Coffee.

Asgood & Better was a virtually-based ad/marketing agency that offered creative services "as good and better" than traditional brick and mortar agencies. The firm was comprised of a group of marketing, design and development telecommuters with extensive experience in a range of industries.

• Developed and implemented marketing plans, including collateral production, public relations campaigns, speaking engagements, and internal/external outreach communications efforts.• Managed marketing and public relations programs.• Developed and implemented branding strategies.• Assisted with strategic position and competitive analysis of business in the market place.• Created, wrote and produced promotional materials (short videos, print collateral, websites, and advertisements). • Wrote press releases, articles, website copy, media kits, etc.• Edited and proofread print and electronic materials.• Managed $400,000 budget, including advertising, tradeshow and public relations activities.• Directed designers and other vendors in all stages of production of print and electronic materials.• Developed special events programs and themes.• Organized and managed conferences and tradeshow activities.