Amy Kopchak, Mba Email & Phone Number

New Haven, CT, US

Boca Raton, FL, US

• Developed marketing plans for $150MM revenue contribution to create awareness and education for target accounts (including Home Depot, Vendor Partner of the Year 2021, and Lowe’s) and net-new business. Create brand.
• Led go-to-market launch with Product Development for 70+ products to date
• Directed graphics team on best practices to develop retail packaging, promotional displays, and in-store signage for QEP and private label brands for channel growth
• Led Senior Level Global Mission, Vision, Values creation initiative to unite and define company culture
• Created content strategy for digital and social media initiatives with coordinated product videos, rich media, and distribution

Greenacres, FL, US

• Developed and executed marketing plans and product offerings. Managed in-house team of Product Manager and Graphic Designer and outside PR agency for press releases, radio advertising, and TV coverage.
• Created communication plans, promotional calendar, social strategy, and store sales materials to support new launches, special offers and core item priorities
• Oversaw visual presentation and seasonal merchandising directives, driving sales through consistent product presentation and branding
• Aligned with multiple channel partners to expand co-branded opportunities and retail presence throughout strategic target market areas
• February 2019 Launched Uber Eats partnership and created the marketing strategy for this channel
• Successfully included 35% new product offerings and an entirely new line at retail

US

• Launched new products and managed outbound and inbound licensing programs. Key strategic partners included Disney, Universal, Warner Brothers, and Nickelodeon. Managed in-house team of 6: Graphics, Product Development.
• Negotiated contracts for outbound and inbound PEZ licensing programs
• Forecasted sales on a quarterly basis, managed Marketing P&L
• Created annual Marketing Plan content, and retailer-specific programs and drove new product innovation
• Developed trade advertising strategy and content to reach buyers and promote new strategic licensing partnerships and non-licensed seasonal businesses
• Oversaw company website (relaunched Fall 2017) and social media platforms

US

• Managed new consumable product launches including product development, packaging, creation of sales materials, promotional displays, and P&L management. Managed core PEZ candy portfolio, including new packaging.
• Launched PEZ Hedz soft candy chews line, won 2015 ECRM Kid’s Choice Award
• Developed consumer sampling programs, blogger outreach campaigns, promotional display programs, and animated videos to educate consumers on the product
• Established PEZ sub-licensing business unit, signing partner agency to launch PEZ merchandise, in relevant consumer categories, to drive brand awareness and revenues

US

Managed product development, packaging development, and licensing relationships with partners such as Warner Brothers, Mattel, Marvel, Sanrio (Hello Kitty), Live Nation (KISS), and MLB. Managed complete digital presence, including the launch of social media platforms.

Managed, planned, and implemented the introduction of new nail care products resulting in 7% sales growth in flat industry, assisting owner in sale of company. Presented at first retail trade show for the company in July 2007, resulting in three new accounts.

• Managed, planned, and implemented the introduction of new nail and personal care products with all major retailers, branded and private label. Managed in-house team of five and network of freelancers and designers..
• Team Leader of cross-functional New Product Development Team creating and documenting New Product Development Process and training all company employees.
• Successfully launched approximately 100 new skus and gift set line each year.
• Launched new brands including Comfy Fit (artificial nails) and PED X (specialty foot care).
• Led packaging development, promotion creation and online initiatives.

Phoenix, AZ, US

Spearheaded product development initiatives for nutritional supplement and organic skin care lines taking products from initial concept to launch. Successfully launched 23 products for five company events; managed two direct reports.