Graduate student practicing psychotherapy under supervision of Board Approved LMFT Supervisor.

Developed the marketing strategies for the future of Best Buy, including market tests, new value propositions, annual planning, and campaign platforms.+ New brand positioning, customer value proposition and brand character+ Creative strategy development with cultural insight, brand connection and signature sign off+ Full funnel brand launch campaign (Linear, CTV, DV, Social, D-OOH) and media partnership.+ Lead Cross-Functional Collaboration across Business/Ops, Research & Insights, Media and Creative.+ Develop and execute marketing plans from start-to-finish, including creative brief development, research and insights, media plan assessment, budget tracking, timelines, creative feedback, and campaign performance evaluation

Lead the day-to-day campaign strategy and management of key brand campaigns developed to support Best Buy in a way that differentiates the brand while strongly representing the breadth of its offering. + Partner with enterprise research to align on the right stories for the Best Buy brand+ Collaborate with category, service and brand marketers to support content and campaigns+ Guide creative and media to ensure the work is executed in a way that is efficient and effective

I developed brand positioning, communication and campaign strategy, and design strategy, for a variety of clients across retail, CPG & Owned Brands, and insurance.

I led cross-functional teams in developing business, brand and go-to market strategies to solve our prospective clients organizational and business challenges.

Supported the EVP, Business Development in writing agency responses to request for proposals, in order to advance to the final stage of new business pursuits.

Managed the day-to-day needs of the large retail client across five categories, led internal teams to execute the owned-brands packaging design for nearly 800 SKUs annually, and streamlined processes to reduce project timing from 13 weeks to 9 weeks.

Supported the lead project manager by managing the day-to-day relationship with a large retail clients product suppliers.

+ Developed a social media content strategy that increased Facebook and Twitter followers 22% and 41%, respectively+ Exceeded participation objectives for the winter reading challenge (adults) and summer reading program (youth)

+ Developed and launched a new retail concept that increased retail sales YOY+ Delivered a refreshed promotional strategy for legacy concepts to capture a new audience+ Customized corporate materials for regional relevance resulting in a 5% growth in meal plans, despite declining admission numbers

As an undergraduate at UWRF I reported to the department Director on communication initiatives.+ Editor of the weekly e-newsletter “Falcon 411” and monthly e-newsletter “Falcon Families”, distributed to all first-year students and their families.+ Collaborated with University Communications in the re-branding when the department transitioned from “First-Year Experience” to “New Student and Family Programs” to align with University-wide branding

+ Facilitated the booking process of communication with artists and agents to contract campus performances+ Developed a monthly concert series to introduce students to local musicians and provide a variety of genres on campus+ Planned, implemented and executed four annual performances by nationally touring acts to meet the musical needs of the majority of campus+ Strategized the promotional and marketing campaign for each event and applied the concepts through traditional and social media outlets

• Assisted professors in organizing their class materials and took notes during seminars hosted by faculty• Answered the main phone line of the department to direct students, faculty and the public to theappropriate resource• Performed administrative tasks to support a team of professional staff members

Represented the top-40 radio station at various promotional events ranging from concerts or in-studio performances to fundraisers and prize give-aways.