Amy (Burk) Krutsick Email & Phone Number

Philadelphia, Pa, Us

Malvern, Pennsylvania

Greater Philadelphia Area

Greater Philadelphia Area

Horsham, Pa

- Collaborated with multiple skateholders on research design and setting objectives- Implemented and managed studies from start to finish (questionnaire design, survey programming and testing, sample management, data collection and field management, data analysis, report design and creating of key insights) for both internal and external clients (Advisors and Field Leadership)- Worked closely with Digital Marketing team on several social media initiatives to help strengthen brand's social media presence- Implemented a variety of research methods to meet client objectives, including on-site interviewing, segmentation work, qualitative online focus groups, discrete choice modeling, and a large variety of quantitative studies

Wayne, Pa

• Managed and executed quantitative studies for the following clients: Verizon, Verizon Wireless, John Hancock, TIAA-CREF, Sony, Jameson Whiskey, Roche, Fidelity, National Geographic Society, Abercrombie & Fitch• Worked with team to develop thoughtful and informative proposals and pitch decks• Collaborated with clients to determine project needs, objectives and desired outcomes using various study designs: Brand Health Tracking, Communications Optimizations, Conjoint Analyses, Discrete Choice Modeling, Segmentation and Copy Testing • Developed questionnaires based on study objectives; determined the most efficient methods of data collection (online, phone, mall intercept, etc.) and ease of understanding for respondents • Managed all parts of a project, from coordinating study start-up with Operations team (running kick-off calls, program testing, monitoring data collection, developing data processing specifications) to creating the analysis plan and writing the final reports • Executed analysis plan using appropriate statistical techniques (e.g., multivariate – factor and regression analyses, driver analyses, etc.) • Developed rich, action-oriented reports that effectively communicated findings and recommendations• Consistently monitored profitability of projects • Coordinated and delivered presentations and trainings to implement best practices for a variety of topics; managed and trained junior staff on project standards• Served as business unit lead on all research related to Social Media and made recommendations on how to incorporate these findings into proposals, pitch decks, and research initiatives• Member of a committee with the Managing Director and other team members that collaborated on best practices for driving employee engagement within the organization

Wayne, Pa

Project management from questionnaire design to data collection to report writing. Provide thought leadership insights for a variety of different telecommunications and financial services companies.

Wayne, Pa

Conducted beginning-to-end research studies for a wide variety of clients (telecommunication, financial services, media, clothing, CPG). Involved in the initial set-up of studies through data collection and analysis to report development.

Reading, Pa

Implemented specific behavioral goals and plans with children with autism.

M.S., Psychology

Activities and Societies: Psi Chi - National Psychology Honor Society

B.A., Psychology

Activities and Societies: Psi Chi - National Psychology Honor Society, Intramural SportsGraduated Cum Laude