Amy Kurfist, Ph.D. Email & Phone Number

Verona, NJ, US

Verona, NJ, US

Arlington, Virginia

• Expand product offerings including the creation or augmentation of seven brand-related reports (including two new surveys) for the existing suite of marketing offerings and the design and implementation of a workshop.
• Influence new business and client renewals by serving as a content expert for prospective and at-risk partners building excitement and a custom research agenda designed to meet their needs in areas including marketing.
• Develop Diversity, Equity, and Inclusion related research offerings including a diagnostic survey instrument as part of a three-project DEI Audit as well as the design and implementation of a four-part workshop series.
• Establish and manage a relationship between Hanover and National Student Clearinghouse providing access to actionable data and increasing the value of current research offerings for new and existing higher education.
• Spearhead the creation of a two-year college focused sector within Hanover’s higher education practice including the design and implementation of a quarterly Community College Executive Roundtable series.

Arlington, Virginia

• Managed the execution of market research projects for a portfolio of over thirty higher education partners using methodologies including secondary, qualitative, and quantitative research.
• Identified unique needs in areas - including but not limited to - academic development, enrollment management, student success, advancement, and marketing and translate them into well-defined research requests while.

Norfolk, Virginia

Norfolk, Virginia Area

Norfolk, Virginia Area

• Update the mission, vision, and strategy of the ODU Darden College of Education Academic Journal to reflect an innovative direction under new leadership
• Produce and enact a marketing strategy to recruit new editors and increase the frequency and quality of article submissions
• Recruit and train copy editors for the Spring 2017 issue/train the incoming Copy Editor Manager

Greater New York City Area

• Identified existing and potential corporate access opportunities and aligned them with corporate and institutional client interests to build awareness of the Needham brand and core competencies.
• Advanced corporate relationships and advised internal/external investor relations officers of their company/client’s opportunities through the creation and use of marketing and pitch materials.

Greater New York City Area

• Executed yearly fundraising and cultivation events including invitation design, guest list management, vendor negotiations, production of event materials and post event analysis
• Analyzed fundraising event data to determine the return on investment and future potential of each event while identifying trends in attendance and giving history

Greater New York City Area

• Managed the daily activities of the 3 members of the US Equity Marketing team including assigning project responsibilities, training on new systems and procedures and liaising with upper management on the goals and.
• Increased efficiencies among the US Equity Marketing and Global Equity Marketing Teams (including Canada and Europe) through standardization of procedures, role reallocation and improvement of technology functionality.

New York, NY

• Organized logistics for all categories of Roadshow including Deal and Investor Relations Roadshows for Equities and Fixed Income products
• Negotiated all external venue contracts to ensure the receipt of the best prices and services available for each particular event, and thoroughly check all BEOs and invoices

Bloomington, Indiana Area

• Collaborated with an undergraduate Marketing Professor on the enhancement of classroom materials
• Researched competitive intelligence and recommended changes in order to improve the quality of the Kelley School of Business Financial Aid Website

Bloomington, Indiana Area

• Served as Chair of the Marketing and Materials Committee which included the implementation of new course materials, participant gifts and other branded items
• Designed and oversaw the first stages of the creation of a new brochure and website that initiated the ongoing revitalization of all marketing materials

New York, NY

• Coordinated logistics for all Bear Stearns Lead Managed Equity Roadshows
• Oversaw branch office scheduling and travel reservations in the US and worldwide the purpose of creating daily Roadshow schedules

New York, NY

• Maintained the Bear Stearns Watch and Restricted List and reviewed Equity and Fixed Income research reports for potential conflicts of interest
• Conducted daily trade surveillance for all trades to investigate potential insider trading

Doctor Of Philosophy (Phd), Higher Education/Higher Education Administration

Activities and Societies: Academic Perspectives in Higher Education, Phi Kappa Phi

Master Of Business Administration (M.B.A.), Marketing/Entrepreneurship

Activities and Societies: Social Committee; Kelley Marketing Club; Student Advisory Council

Bachelor Of Science (B.S.), Communications

Activities and Societies: Bachelor of Science, cum laude, major in Mass Communications