Amy Walton Email & Phone Number

New York, Ny, Us

Develop a broad array of mass and targeted alumni-centric events and programs designed to increase alumni affinity and alumni donor participation at The College of New Jersey.Create and implement alumni engagement activities and special events for The College of New Jersey's President to connect and engage with alumni, donors, parents, and friends.Implement and manage a comprehensive engagement program - Go, GIve, Volunteer and Connect at the College of New Jersey.Manage engagement and fundraising programs for parent constituents.Establish and implement regional events throught the United States to create alumni connections and establish regional networks. Collaborate with TCNJ Deans and academic program directors to coordinate alumni programs. Strategic Planning for TCNJ Presidential Inauguration Committee - planning an Inauguration ceremony and campus wide celebration.Produce a stewardship gala for top-tier donors, VIP retirement event for a recent past TCNJ President and a retirement campus-wide event for 1,000+ guests.Establish and build relationships with a wide range of alumni, maintaining regular communication in person and via email.Track event ROI in Raiser's Edge to maximize impact of events and collaborate with Advancement office and Marketing, Communications and Branding on alumni efforts. Collaborate with Marketing & Communications colleagues to develop print and electronic materials for events - including, but not limited to, save the date notices, invitations, response vehicles, event programs, posters, and donor recognition and stewardship components.Negotiate favorable contracts for TCNJ with vendors, internal and external, to create high-end events while remaining in budget. Participate in special projects throughout the year such as researching and ordering awards, specialty donor gifts, host gifts, event giveaways, etc.Report to Associate Vice President of Development and Alumni Engagement.

Greater New York City Area

Provide branding, marketing and event support for leading sales training and executive coaching firm. Promote ProDirect's President as an author, speaker and executive-level facilitator. Leverage company's website, blog, and email marketing capabilities to build ProDirect's brand as well as to stimulate support for workshops and seminars. Create brochures, postcards and fact sheets in support of key programs and initiatives. Industry exposure includes Financial Services, Consulting, Business-to-Business and National Retail.

Created the Marketing Department to promote tradition and lifestyle in the world's most prestigious Athletic Club. Directed all aspects of marketing for this 9,000 member, $35 million revenue generating prestigious private club. Specific responsibilities included strategy development, liaison between the Board of Governors and committees, web site and print communications and event planning.Accomplishments:Produced company web site to marketing all offerings of the NYACDeveloped new market segments for NYAC membership, resulting in a 14% increase in membership over a two-year periodCreated and executed Club events that increased exposure and retained membershipDeveloped Public Relation programs with CNN Travel and Business News, The New York Times, New York Magazine and the New York Post to promote targeted demographic awarenessProduced first-of-its-kind Club video, newsletter and brochure to introduce and promote the NYACamong present and prospective clientsStrategically positioned and re-staged 135-year old brand by infusing innovation into its application while protecting its integrity and traditionDeveloped marketing program for Food and Beverage Division to promote the club's high margin dining and event capabilities

Orchestrated all efforts involved in launching, merchandising, and promoting Skincare, Sun Treatment, and Fragrance products for prestigious French cosmetic company. Liaison between VP of Marketing and VP of Creative Services to develop, shape and implement company promotion, advertising, merchandising strategy and brand objectives.Accomplishments:Developed "Spa Institute" program by establishing Clarins as the "Skin Experts" in all advertising, direct mail, catalog inserts and merchandising materials Launched more than ten new products and line extensions into competitive "better department stores" nationwide including in-store merchandising and advertising.Researched and developed promotional collateral, gift-with-purchase and purchase-with-purchaseprograms to build consumer awareness, stimulate trial and generate incremental salesDeveloped strategic merchandising campaigns to create the ultimate in-store consumer experienceImplemented direct mail campaigns reaching more than ten million potential new consumers, generating a 9% increase in incremental revenuePurchased and helped to develop all printed marketing materials from the Communications Department

Bachelor Of Applied Science (Basc), Marketing And Communications

Activities and Societies: Sports Recruiting Assistance for Hurricane Football Team - 1987 to 1991

Education record