Amy Lafayette Email & Phone Number

Williston, VT, US

Colchester, VT

• In this role, I am responsible for a wide range of activities including internal communications, workplace culture initiatives, external communications, advertising, social media, and our brand. I utilize my in-depth.
• Serve on the Leadership Team, providing strategic input into PPNNE’s operations and mission.
• Craft key messaging for staff presentations, CEO emails, the employee newsletter, press releases, FAQs, patient communications, emails to supporters, and social media.
• Distill complicated subject matter into easy-to-understand content for various audiences.
• Serve as the leader of organizational communication during moments of crisis, acting quickly to develop a roadmap, talking points, and frequent updates for audiences.
• Collaborate with various teams to ensure external messaging alignment.

Colchester, Vermont, United States

During this time I guided the organization through several communication crises that had far-reaching consequences on our patients and communities -- most notably the Supreme Court decision to overturn Roe v. Wade, and several health center closures, which occurred in the same month. I began serving as the public information officer and developed Planned.

Colchester, Vermont, United States

I managed the day-to-day operations of the marketing team and supervised staff. I was responsible for the advertising process from start to finish, for developing the marketing department's yearly budget, strategic goals, and for filing a monthly financial variance report. I also continued to rebrand and relocate health centers to become more modern.

Burlington, Vermont, United States

I managed the day-to-day operations of the marketing team and supervised staff. I was responsible for the advertising process from start to finish, for developing the marketing department's yearly budget, for filing a monthly financial variance report, and for continuing to rebrand and relocate health centers to become more modern facilities, and for.

Burlington, Vermont, United States

I was responsible for the creation and management of more than a dozen social media channels, including Facebook, Instagram, and Twitter. I also managed two blogs, wrote for our external newsletter, and participated in community outreach events. I acted as the brand voice for the organization. I provided creative and ideas for out of home and digital.

Williston, Vermont, United States

I engaged with young people at community events and online to raise awareness of Planned Parenthood's services and locations. I wrote and managed two active blogs in this role, as well as content for our social media channels. I was also an integral part of the team that rebranded the organization and began modernizing each health center. I also managed an.

Winooski, Vermont, United States

I chaired a committee of dedicated volunteers and community members to help promote our city's centennial. I crafted communications to residents, developed an advertising plan, and executed numerous in-person and virtual events, including one of the most widely attended events in our city's history -- the 100th Birthday Party.

Winooski

• I was elected to serve my community for two years, while working full-time for Planned Parenthood. During my second year, COVID-19 hit and we had to act quickly to pivot and re-prioritize goals in order to keep our.
• Reviewed and approved an annual City budget of $8.2 million.
• Carried out Winooski’s Master Plan by passing policies and approving projects in-line with our vision.
• Evaluated City Manager’s performance annually.
• Regularly communicated with my constituents through social media, email, and at in-person events.
• Served on several commissions including the Safe, Healthy, Connected People Commission and Downtown Winooski.

Planned and executed fundraisers, food drives, and awareness builders on a tight budget. Acted as the liasion between the Foodbank and event partners. Communicated with media outlets about upcoming events. Raised more than $100,000 during first year.Managed brand via press releases, PSA's, and content for both external and internal newsletters. Implemented.

Ba, Communication, Sociology, Cum Laude

Activities and Societies: President of Circle K Volunteer for Habitat for Humanity, Alternative Spring Break, Pack Leader

Certificate In Nonprofit Management

Designed for nonprofit leaders to strengthen and further their organization's mission. Earned valuable skills on the topics of Conflict.