Amy Lafayette Email & Phone Number

Williston, Vt, Us

Colchester, Vt

In this role, I am responsible for a wide range of activities including internal communications, workplace culture initiatives, external communications, advertising, social media, and our brand. I utilize my in-depth business and organizational knowledge to develop effective communication and marketing strategies that drive PPNNE’s business goals forward, improve organizational communication, and raise the public’s visibility understanding of our work.• Serve on the Leadership Team, providing strategic input into PPNNE’s operations and mission. • Craft key messaging for staff presentations, CEO emails, the employee newsletter, press releases, FAQs, patient communications, emails to supporters, and social media.• Distill complicated subject matter into easy-to-understand content for various audiences.• Serve as the leader of organizational communication during moments of crisis, acting quickly to develop a roadmap, talking points, and frequent updates for audiences.• Collaborate with various teams to ensure external messaging alignment. • Redesigned the organization's new employee experience to create a more consistent and thoughtful onboarding process, with a goal of improving employee retention and a culture of belonging (Launched July 2024).• Direct PPNNE’s marketing strategy and advertising campaigns, from research and design to execution and analysis.• Develop yearly Marketing department budgets, work plan, and goals. • Maintain a deep understanding of market trends, emerging changes in the health care landscape, and new competitors. • Stay up-to-date on changes to our medical protocols and communicate those to the public.• Supervise staffSkills:- Excellent oral and written communication skills. - Excellent project management skills.- Ability to develop effective working relationships with many staff. - Ability to lead staff through organizational change.- Microsoft 365, including SharePoint.

Colchester, Vermont, United States

During this time I guided the organization through several communication crises that had far-reaching consequences on our patients and communities -- most notably the Supreme Court decision to overturn Roe v. Wade, and several health center closures, which occurred in the same month. I began serving as the public information officer and developed Planned Parenthood of Northern New England's first crisis communications plan, which was successfully deployed just one week after being finalized. I oversaw the communications workgroup, assigning duties and project managing communications campaigns through to completion. I wrote countless communications on behalf of various leadership team members to open up lines of communication with our staff and improve workplace culture. I also continued to oversee the Marketing department and staff, budgeting, yearly goals and strategic focus. I joined the Management/Leadership Team during this time.

Colchester, Vermont, United States

I managed the day-to-day operations of the marketing team and supervised staff. I was responsible for the advertising process from start to finish, for developing the marketing department's yearly budget, strategic goals, and for filing a monthly financial variance report. I also continued to rebrand and relocate health centers to become more modern facilities. During this time, communications became a heavy focus of my duties and I was responsible for crafting numerous messages on behalf of leaders in the organization, writing external newsletters, and conveying complicated subject matter into easy-to-understand messages to our staff and to our supporters. Our organization underwent a lot of change in these years and I played an integral part of supporting staff through change management.

Burlington, Vermont, United States

I managed the day-to-day operations of the marketing team and supervised staff. I was responsible for the advertising process from start to finish, for developing the marketing department's yearly budget, for filing a monthly financial variance report, and for continuing to rebrand and relocate health centers to become more modern facilities, and for assisting colleagues to ensure our brand standards were being upheld.

Burlington, Vermont, United States

I was responsible for the creation and management of more than a dozen social media channels, including Facebook, Instagram, and Twitter. I also managed two blogs, wrote for our external newsletter, and participated in community outreach events. I acted as the brand voice for the organization. I provided creative and ideas for out of home and digital advertisements, and acted as a liaison between vendors and our company. I also managed brand related requests from colleagues and worked with outside printers.

Williston, Vermont, United States

I engaged with young people at community events and online to raise awareness of Planned Parenthood's services and locations. I wrote and managed two active blogs in this role, as well as content for our social media channels. I was also an integral part of the team that rebranded the organization and began modernizing each health center. I also managed an intern each semester.

Winooski, Vermont, United States

I chaired a committee of dedicated volunteers and community members to help promote our city's centennial. I crafted communications to residents, developed an advertising plan, and executed numerous in-person and virtual events, including one of the most widely attended events in our city's history -- the 100th Birthday Party.

Winooski

I was elected to serve my community for two years, while working full-time for Planned Parenthood. During my second year, COVID-19 hit and we had to act quickly to pivot and re-prioritize goals in order to keep our community as safe and healthy as possible. In my role as City Councilor, I:• Reviewed and approved an annual City budget of $8.2 million.• Carried out Winooski’s Master Plan by passing policies and approving projects in-line with our vision.• Evaluated City Manager’s performance annually. • Regularly communicated with my constituents through social media, email, and at in-person events.• Served on several commissions including the Safe, Healthy, Connected People Commission and Downtown Winooski.

Planned and executed fundraisers, food drives, and awareness builders on a tight budget. Acted as the liasion between the Foodbank and event partners. Communicated with media outlets about upcoming events. Raised more than $100,000 during first year.Managed brand via press releases, PSA's, and content for both external and internal newsletters. Implemented and oversaw social media including Facebook and Twitter. Managed website. Acted as graphic designer, creating and producing brochures, posters, logos, etc

Ba, Communication, Sociology, Cum Laude

Activities and Societies: President of Circle K Volunteer for Habitat for Humanity, Alternative Spring Break, Pack Leader

Certificate In Nonprofit Management

Designed for nonprofit leaders to strengthen and further their organization's mission. Earned valuable skills on the topics of Conflict.