Employer & Individual Behavioral Health

• Lead all aspects of digital & consumer brand marketing including media, creative, content, insights across global channels• Transform the consumer journey & overall global brand experience, accelerating digital efforts• Enhance media investment strategy & activation approach driving significant step change in demand • Modernize brand & lead creative development process• Build & shape a highly effective, best-in-class marketing organization: hiring, training, developing new capabilities

• Lead consumer experience & digital analytics consulting across health systems• Develop digital health strategies; informing strategy, program design & performance management• Elevate engagement, product development, solution activities & delivery of large-scale program execution • Drive enterprise MarTech adoption to enhance consumer experience & marketing effectiveness • Build efficient & effective processes to deliver profitable growth

• Built the digital marketing strategy & team for Optum consumer products growth • Drove strategy & activation plans across digital marketing channels (website, apps, programmatic display, SEO, SEM, email, blog & social media) • Elevated online content, consumer experience & engagement• Enhanced brand awareness & familiarity within the digital space, drove app adoption & website traffic, acquired leads & activations• Identified insights in digital market conditions & competition • Built digital business partnerships• Developed digital tools for client-related solutions for off-benefit discount pharmacy services• Partnered closely with IT to support development required to overhaul website & app effectiveness• Measured ROI, KPIs & determined investment in initiatives on a daily basis• Developed activation plans to create and maintain high levels of customer interaction, conversion & Rx utilization• Monitored competition, delivered effective strategies & tactics to drive performance

• Created & drove the enterprise analytics architecture based on best practices • Provided a center of excellence that empowers analytics users to self-manage their business & enables collaboration• Established strategic vision for consumer strategy leveraging analytics to enable & optimize journey• Developed a platform that enables aggregation of consumer data, recognition of predictive patterns & positively influences consumer behavior • Define measurable stakeholder goals & measurement plans that tie to business impact & ROI • Led face-to-face brainstorming sessions with executives on the marketing, technical & design sides of a client’s business • Led, mentor consultants & development teams across technology spectrum ensuring development & implementation based on architecture• Monitored trends in social, digital, mobile media & explore new tools, trends & applications that impact business• Developed solutions that create competitive differentiation & advantage for the company• Evangelized importance of analytics and optimization across organization while developing strong relationships with business & key stakeholders

• Led social & digital media consulting; building brand experiences, partnerships with key media channels, influencers & technologies• Establish digital media benchmarks & KPIs for clients to evolve digital media mix in alignment with target audience media behavior across all channels & formats (i.e. mobile, social, video, etc.)• Optimize community management, moderation & customer service offerings focusing on health & growth of online communities, data-driven content creation & publishing (defining proactive & reactive planning processes, a/b & multivariate testing opportunities to drive performance)• Provide team leadership via learning, development & growth opportunities to strengthen capabilities• Develop data-driven approach to activation, integrating digital media strategies, garnering optimal performance of media vehicles seamlessly across channels• Partner w/key agencies & acquisitions to enhance client offerings: thought leadership & positioning of core social media offerings to grow business

· Built a world-class social media presence (scalable & measurable)· Led online media buying, building strategic partnerships with key media channels· Significantly enhanced community management, moderation & customer service focusing on health & growth of online communities, data-driven content creation & publishing (a/b & multivariate testing)· Operationalized social analytics; increased global engagement levels, volume/mentions, share-of-voice & sentiment breakdown· Established social governance policies, re-architected & organized social infrastructure in alignment with customer experience, driving continuous improvements· Managed tools, technologies & AOR across global enterprise (Industrial, Health Care, Safety & Graphics, Electronics & Energy and Consumer Businesses)· Advised executive leadership & cross-functional teams on web & social best practices, demand generation, social selling & personal branding· Developed online influencer & blogger activation program· Drove employee advocacy strategy & activation, fueling brand familiarity & loyalty across portfolio

• Led digital marketing & social media across enterprise, spanning 50 brands• Drove adoption of global digital best practices; building people, processes & technologies to enable precision marketing capabilities • Developed earned media framework & refined influencer program for brands• Partnered with shopper marketing, ecommerce teams to drive growth & competitive advantage• Managed brand innovation lab & related technologies

• Led @WalmartLabs digital marketing vision & strategy across key channels & partnerships• Manage online marketing channels including Walmartlabs.com, @WalmartLabs blog, twitter & facebook• Develop brand & comprehensive social media approach including content strategy, architecture, engagement planning, listening/conversation mining, moderation, issues management, measurement & analytics • Cross-functional liaison with home office (Bentonville, AR) & Global eCommerce (Silicon Valley, CA) teams to accelerate integration, momentum & results• Support internal start-up & thought leadership initiatives• Responsible for budget & resources including agency partners

• Key digital and new media spokesperson with online media channels and bloggers• Developed strategic communication plans encompassing digital and new media• Drove organizational development & integration of social media capabilities• Managed agency partners to develop social media strategies and tactics • Managed development and implementation of online monitoring/mining system to measure effectiveness of programs• Managed Walmartstores.com• Provided strategic digital media advice & counsel to senior management• Managed budget and resources• Partnered with relevant business units to ensure the appropriate use of digital communication channels & delivery of consistent messages across audiences

• Led global social media efforts for 3M Consumer & Office Brands including Post-it®, Scotch®, Nexcare™, Scotchgard™ , Scotch-Brite™, O-cel-O™, Command™, Scotch Fur Fighter™, Scotch™ Lint Removal Products, ScotchBlue™, Ace® and Futuro®• Consulted brand marketers on social media strategy and tactics in alignment of business goals and objectives• Embedded social listening via Radian6 monitoring & Converseon conversation mining processes into each brand team’s operations• Integrated social media engagement operations with communications, search strategy, public relations, research & development, mergers & acquisitions and human resources• Established global practices that protect brand reputation in cooperation with Legal, Word of Mouth Marketing Association (WOMMA) Code of Ethics and FTC Guidelines• Managed social media agencies and tools involving community management, content strategy and media• Examples of live work: www.facebook.com/postit, www.youtube.com/postitnotes, www.twitter.com/postitproducts• Member of Minnesota Interactive Marketing Association (MIMA), Board Member of Social Media Business Council (SMBC), Member of Corporate Executive Board Marketing Leadership Council (Social Media Leaders Cohort)

• Optimization strategist implementing best practices and evangelizing a data driven culture• Implement A/B & Multivariate testing via Omniture Test & Target and WebTrends• Key Account Site Campaign Integration (Staples.com, OfficeMax.com, Officedepot.com, Amazon.com, Quill.com, etc.)• B2B & B2C eBusiness: developed channel eCommerce tactics to drive POS through alignment of Office Supplies Division interactive marketing strategy with key account strategies and capabilities • Implemented integrated marketing campaigns & promotions: online merchandising, search, navigation optimization, marketing content management for key account & distributor sites• Collaborated with email program and web product imagery management• Developed key performance indicators and dashboards per product microsite• ROI tracking and analysis to increase sales• Online advertising, paid and organic search (SEM & SEO) • Projected and managed budget• Social media & website management• Partnered with Shop 3M

• Managed the collection and synthesis of data from multiple sources using Omniture, Offermatica and ZAAZ• Optimized sites and landing pages to increase lead generation via A/B and multivariate campaign testing• Created ad hoc reports and analyses to further understand website traffic patterns, identify differences among customer groups, and recognize opportunities for site improvement• Improved the usability and efficiency of client, prospect and product sites by reporting on traffic and online usage behaviors across Ameriprise's family of websites• Data analysis of online advertising, search and email including test plans, creative and media performance• Developed pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations

• Strategic Planning: developed content strategy, created enewsletters, customer/campaign analytics, forecasting and reporting • Released, tracked and analyzed all email communications using Exact Target and WebTrends• Managed all product and program traffic including fixed, life, LTC and Variable (multiple channels)• Managed all fixed and variable feedback inboxes from marketing emails, providing open communication to improve future directions• Audited and revised group description lists created with eCRM, providing suggestions based off analysis