Amy Larsen Email & Phone Number

Munich, De

Munich, De

Responsible for strategic development of campaign framework establishing an alignment between marketing and sales teams in an enterprise environment. Implemented a full demand creation ecosystem that includes strategy development, tools, process and training to help marketing and sales understand and execute optimization opportunities across the entire waterfall. Manage a virtual team of dynamic high performing team members with the aim of creating a collaborative environment that align stakeholders located in multiple geographic locations to integrate with the demand creation ecosystem. Train and socialize metrics and reports to help businesses understand their current performance and areas for improvement. Work with strategic marketing, product marketing and sales leadership in the identification of demand type, buying center development, persona research, campaign framework, content development that aligns to buyer needs, persona nurturing streams, marketing automation alignment, lead scoring and closed-loop marketing performance measurement.

Munich, De

Online marketing strategist specializing in creating integrated cross-channel online campaigns utilizing all methods of online media channels and e-mail marketing. Expert in marketing automation, lead generation and lead nurturing techniques that result in campaign metric reporting, sales accepted leads and measurable ROI.

Munich, De

Successfully manage and coordinate marketing communications programs and marketing campaigns from concept through completion. Direct team and coordination utilization planning to ensure projects complete on time and under budget. Manage company branding strategies. Develop templates and style guides in line with corporate branding to ensure all publications and media projects comply with corporate image guidelines. Coordinate artwork, copy, layout and submittal of advertisements, trade show displays, corporate presentations and media applications. Program and develop corporate website with flash elements, interactivity, optimized navigation and backend databases. Work with product development and sales groups to develop consistent communication plans in line with company targets. Develop multi-media campaigns involving print, web and e-mail multi-touch points and measure effectiveness with ROI reports. Create departmental budgets and resource requirements. Develop annual MARCOM plan and channel strategies.

Munich, De

Develop help screens and training modules for software programs and printed user manuals for hardware products. Work closely with software developers and engineers to develop content. Utilize source code management system for consistent versioning. Key Achievements:Eliminated printed user manuals by developing highly functional online help system including tutorials and flash user interactive screens resulting in cost savings of printing and shipping materials of over 86%Created new process for documentation reducing man hour requirements by 80%Developed Microsoft Office online training modules for initiating new hires in corporate standards and policies

Head creative development team in designing concept and presentation boards for client and business development. Completed budgets, estimates and proposals. Met with clients for design briefing. Contract with Interior Designers to complete scheduling, concepts and execution. Responsible for P&L statements, contractor scheduling and payments, invoicing and billing.