Amy Seratt Email & Phone Number

South Carolina, United States

Hoboken, Nj, Us

Hoboken, Nj, Us

- Lead publicity efforts for Trade Publishing group, managing media relations for Trade titles published across multiple subject areas including Business, Finance and Accounting, Education, Professional Technology and the Dummies brand.- Create and implement results-oriented national publicity campaigns for authors and book releases, securing media opportunities across national media in print, online, broadcast and podcasts. Build and maintain relationships with journalists, frequently working with outlets such as Forbes, Fast Company, CNBC, Fox Business, BuzzFeed and more.- Act as internal publicity support for author’s contracted external publicity agencies. Liaise between author team and publicity agencies and share coverage with key internal stakeholders at Wiley.

Us

- Creatively develop and execute media campaigns for diverse roster of Atlantic artists through strategic press outreach that maximizes coverage across national and regional media in print, broadcast and online outlets. - Communicate effectively and maintain relationships with artists, management teams and members of the media. - Create campaign timelines to strategically roll out an artist’s single, album or tour plans to maximize exposure and maintain public perception. - Secure and implement artist press activity including TV performances, interviews, photo shoots and media events, working regularly with prominent LA and NY media. - Compose and distribute press materials including bios, press releases, media alerts and pitch letters. - Research new media opportunities and stay well-informed on changes and movement within the industry.

Riverdale, Ny, Us

- Conduct tours of campus for prospective students and their families.- Present speeches to students and parents at open houses.- Responsible for database entry, intake of applications, and distribution of large mailings.- Plan and implement Orientation schedule and activities for incoming freshman.- Acclimate incoming students to campus.

Us

- Research lists of media contacts for regional and national outreach.- Pitch blog and website editors to secure features and interviews for clients.- Create mock-ups and scans of all client press clips for use in press-kits, press packs, etc.- Write and distribute media alerts to regional markets for tour press.