• Develop and manage omni-channel promotions to drive revenue• Create and manage content for websites, social platforms, email and collateral (property & sales)• Centralize assets and ensure brand consistency across all customer touch points• Own the messaging throughout the customer journey (arrival emails & SMS)• Improve growth metrics including web traffic and social engagement• Manage marketing budget and allocate resources

• Lead loyalty marketing and program operations for North America (US & Canada) across owned and operated retail stores and ecommerce channels.• Manage acquisition of new members via partners, promotions and store enrollment efforts.• Oversee retention of current members via program structure, evolution and strategy, exclusive access and offers (repeat member sales % to total store sales has increased over the last 2 years, showing that members are returning to shop at Tommy more often than in the past).• Source new ways to win back lapsed customers, bolster the program, delight our members, and make life-long Tommy fans. Engaged new partners, ID.me (online and in-store ID verification for special group offers) and Incentivaze (seasonal member offer to promote an increase in shopping frequency).

• Own the coffee & tea category portfolio of 5 brands, utilizing IRI data to gain new distribution at brick and mortar stores as well as online retail, such as Amazon.• Create and implement annual business and marketing plans including: pricing, trade and consumer promotion effectiveness, channel strategy, analysis of consumer and customer sales data, competitors and category trends, geographic penetration, new distribution targets, sales goals, marketing budget and packaging compliance.

• Launched Wyndham Rewards loyalty program evolution which included: communicating an updated program structure to 80+ million members and hotel staff, brand creative refresh for all channels, a global property collateral update mailing to 9,000+ properties, and the introduction of new earn and redeem partners such as DoorDash and Marathon Gas.• Created and executed yearly marketing strategy, managed the marketing budget, and collaborated with executive leadership to drive revenue and exceed KPIs.• Managed marketing channels for Wyndham Rewards, including website, email, social media and property collateral from concept to completion of all content, working across multiple teams, including: operations, partnerships, member growth, program integration, customer relationship management, and global regional marketing teams.• Collaborated with external vendors and agency partners to create content and assets for daily use including agency management and production for brand photo and video shoots.

• Drove the development of integrated campaigns such as Super 8 “See You on the Road” and Days Inn “Seize the Days” including, social media content, radio spots, digital display, television and digital streaming commercials, media plans and the production process.• Empowered project progression for marketing collateral design, promotion planning, brand development pilots, agency onboarding and asset management administration.

• Owned and updated guidelines for multiple brands within the Wyndham universe.• Managed the entire design process from client request through project completion.

• Lead a team of 4 designers; Managed the timeline and production workflow from initial raw image through final live website upload for approximately 700 products per week.• Maintain company brand standards in marketing and promotional endeavors.• Create html newsletters and compelling images to showcase and highlight products.

• Responsible for all design, creative direction, and branding for top clients.• Produce printed pieces to satisfy client specifications, needs, specifications and budgets.• Represent the design team at client meetings to provide technical expertise and design consultation.

• Designed packaging and merchandising point-of-sale displays for product lines such as Accent Highlighter and Goody Brushes. • Prepared presentations and supported senior leadership in client meetings.