Amy Lawson Email & Phone Number

Houston, Tx, Us

Lead and manage all marketing efforts including go-to-market strategies, lead generation and brand management.

Kingwood, Tx, Us

Provide leadership and guidance to organizational stakeholders, internal departments and external partners on marketing initiatives in support of company business goals and objectives. Develop comprehensive marketing campaigns and materials to support sales.

Kingwood, Tx, Us

Develop marketing strategies and manage projects for various internal clients. Work closely with sales, technology, creative and upper management teams to develop and implement marketing campaigns in order to drive sales. Ensure all marketing communications and initiatives align with company's values and overall company goals.

The Woodlands, Texas, Us

Lead, manage and execute branding and marketing initiatives for three companies - Wright's Printing & Marketing, Wright's Media and PKWY Magazine. Create strategic marketing plans in order to drive sales. Consult with clients and provide marketing solutions that align with their individual business goals and get desired results.

MARKETING SPECIALIST SUPERVISOR-Houston Chronicle/Hearst Media Services, Houston, TX Feb. 2011 – PresentManage and develop the Marketing Specialists and Interns in the Marketing Department. Assist the Marketing Director in the planning, production and implementation of various special sales and marketing projects. Ensure that brand standards are being upheld and manage marketing budgets. •Manage and develop Marketing Specialist staff.•Serve as liaison between the Director of Marketing and Advertising as well as Marketing Specialists.•Assist the Marketing Director in managing the marketing budgets.•Create and execute comprehensive marketing plans for several brands under the Hearst Media Services brand.•Evaluate the ROI of events, sponsorships and promotions that the marketing department participates in and/or executes and make decisions on future implementations.•Produce and execute B2B email marketing campaigns. This includes the strategizing, programming, setting up emails/HTML and deploying tailored email messaging to our clients.•Oversee the coordination and execution of various revenue generating events.•Manage and coordinate marketing materials and collateral while working with internal clients and creative teams. Products include but are not limited to direct mail, SEM, SEO, online banner ads via various web sites, social networking sites, email marketing and mobile advertising.•Implement promotional campaigns via social networking sites, online web sites and in paper ads resulting in new revenue.

SENIOR MARKETING SPECIALIST– Houston Chronicle, Houston, TX August 2004 – Feb. 2011 Develop and manage marketing and promotional campaigns for the homebuilder, real estate, retail, medical and arts & entertainment categories for the sixth largest newspaper in the country. Assist sales executives in meeting and exceeding their sales goals year over year. Create and execute marketing promotional partnerships between clients with the same target market, providing strategic opportunities to maximize their advertising dollars, while increasing Houston Chronicle revenue. •Create and manage marketing budgets for several Chronicle web sites and for all of Classifieds advertising verticals (including cars, homes/real estate, private party and general classifieds)•Create, propose and implement advertiser marketing partnerships to generate new and incremental revenue year over year, averaging 15% each year.•Intricately involved in the development of creative marketing strategies for new web sites for the Houston Chronicle, exponentially increasing the number of unique visitors and page views to the sites. •Work closely with sales teams in the development of new in-paper products as well as to create exciting new marketing strategies to strengthen and advance the Chronicle’s position in the market place.•Developed and executed multiple B2B and B2C email marketing campaigns, promoting the Houston Chronicle and advertisers in various media with supporting marketing and promotional materials/items, in addition to multiple major Houston Chronicle advertiser events. (Sold on My REALTOR, Chron 100 and Gloss parties)•Experienced and knowledgeable on branding and the importance of a consistent message communicated through all media.

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Managed Executive Training, Summer Intern, Store Intern and Transition-to-Stores programs, including the planning, organizing, tracking and execution of corporate training programs, including Dimensional Management Training and Diversity Program. Integral part of interviewing, hiring and placement process of new assistant buyers. Communicated company policies and procedures to new employees. Facilitated manager/executive trainee formal feedback sessions. Strong experience in conflict resolution.

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Responsibilities included coordinating all stitch-ins, blow-ins, billing enclosures and direct mail catalogs consistently meeting deadlines. Worked closely with vendors, printers, merchants, designers and copywriters on ensuring correct specifications, copy, artwork and color in a timely manner. Assisted Direct Mail Manager on creating and keeping up with production schedule. • Improved proof return rate by 30% by creating a faster more efficient way of trafficking proofs. • Executed all insert changes in a timely manner including changes with due dates, quantities and moving, adding or killing inserts. • Worked closely with VP of Creative on color corrections and communicated revisions to design and copy departments.

Gb

Styled hard products for all Foley's advertising including direct mail and ROP. Worked with photographers on the set up of all shots in several different categories including room scenes, bedding, off figure clothing, cookware, room furnishings, bath accessories, shoes, jewelry and other men's and women's accessories.Styled models for advertising photography as well.

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Assisted VP of Fashion on predicting trends and communicating those trends to the buyers before they went to market. Researched silhouettes, colors and fabric trends and put together comprehensive presentations.