Amy Leigh Email & Phone Number

Media, Pa, Us

 Research and generate topic ideas, collaborate with subject matter experts, and write SEO-optimized content to support business growth and product/service sales. Complete assignments in fast-paced environments to enhance business visibility and increase website traffic.---Blogs, Thought Leadership Articles, Website Copy, Podcast Writeups, Voiceover Scripts, Email Copy, FAQs---Work with entrepreneurs, and small/medium-sized business owners through Fortune 50 companies. Publish articles and blogs in WordPress. Utilize SEO to develop effective blog titles, URLs, image tags, metatags, and sub-headings to support searchability and high-quality Google rankings.  Manage publication calendars with competing deadlines to ensure on-time completion of project deliverables.

 Collaborated with digital agency reps to design, develop, and launch Waterguide.media – a membership-only website created to provide a research database dedicated to the global water crisis.--- Created wireframes, developed project plans and individual workflows, and wrote website copy.--- Mapped user journeys successfully reducing initial journeys from 5 to 3 and 4 to 2 steps to streamline and enhance the user experience.--- Researched and wrote Privacy Policy and Terms of Use following current best practices including compliance with DMCA requirements.--- Sourced articles globally to create a robust database across 5 parent and 20 child categories.--- Managed WordPress dashboard, posts, content uploads, and edits including titles, URLs, metatags, alt tags, headings, and sub-headings, tags following SEO best practices. Established Monday.com database to manage content, membership database, and website development workflows. Utilized MailChimp to create and manage SMS/email campaigns. Email open rates ranged from 35 to 42% with click-through rates from 10 to 13%. Identified business growth opportunities through project briefs, podcast feasibility study, competitor research, content calendars across three brand platforms, and creating a database of decision-makers for potential projects.

Remote First, Us

 Managed US and India-based technical writing team to ensure they had the tools and resources necessary to complete work. On-boarded and provided weekly one-on-one and team coaching. Identified issues and created mediation plans to support client satisfaction and ensure information was accurately conveyed to end-users in a timely manner in support of positive patient outcomes and accurate record-keeping. Collected and analyzed data to identify trends and improvement opportunities to support timely documentation review and completion successfully fulfilling customer needs and increasing satisfaction and retention.  Reduced assignment backlog by 50% and implemented system enhancements to streamline processes and meet business demands in a timely manner.

New Brunswick, Nj, Us

 Wrote QE2 (Quality Excellence in Execution) global eLearning website covering 18 subject areas under three pillars -- Leadership & Culture; Operating Processes; and Organization & Capabilities (~2000/pages).---Training platform facilitated 22% reduction in nonconformances, 25% reduction in quality holds, and favorable trends in make field actions in all three sectors within the first 12 months.---Created actionable training materials including participant guides, For the Trainer materials, instructional aids, classroom exercises, and assessment materials designed to improve global quality operations. Managed the design and distribution of quarterly newsletters; instructional playbooks; and internal website for global leadership development programs resulting in increased program participation and stakeholder support. Developed and delivered global training sessions on personal branding and effective messaging with a focus on cross-functional communications to successfully promote project solutions and increase implementation buy-in. Wrote internal Strategic Quality Leadership (SQL) website to promote programs, project solutions, and initiatives leading to a significant increase in program availability, funding, and participation throughout the organization. Collaborated with executives, consultants, SMEs, and project stakeholders to develop and execute marketing collateral, technical documentation, and instructional materials for global leadership development and training programs.

Elgin, Il, Us

 Tripled local and national press coverage resulting in the organization growing from 200 students to over 350 within 3 years by creating and executing a robust annual PR campaign. Two orchestras and two honors groups were added to accommodate growth after the Fall of 2008 when arts organizations were facing significant funding shortages with many shutting down or reducing numbers. Developed, monitored, and maintained a targeted media professional database for areas impacted by student participation, concerts, performance opportunities, and events (>60 communities in the Chicagoland area) Analyzed and tracked PR distribution efforts to effectively calculate ROI, identify trends, predict future success, and modify processes and campaigns to maximize available resources and success.

Select Clients included: Johnson & Johnson Pharmaceuticals, Elgin Youth Symphony Orchestra, Honeywell, Tech-Weld Inc., Demand Studios, MCB Media, Nature’s Way Landscaping, SBS Partners, Village Profile, Kumon Math & Reading Center, Sparrow Recruiting, Westwood International

Master’S Degree, English With A Specialization In Teaching Composition

Bachelor’S Degree, English