Amy Gaida Email & Phone Number

• Oversee the Dallas, Houston, and Nashville offices• Partner with advisors to create multichannel marketing strategies aligned with their business targets and priority demographic• Partner with Events Agency and advisor’s client servicing team on execution of events and activities• Track, measure and report performance on all digital marketing campaigns • Craft an integrated communications plan (inclusive of email, social media, strategic partnerships, and more) • Manage budget related to advisor marketing strategies• Seek innovation by leveraging existing technology, driving process improvement, and staying current on industry trends and bestpractices• Track KPIs and ROI, reporting on the effectiveness of all activities, inclusive of budget management• Stay up to date on competition and be immersed in the marketplace

Dallas, Texas

Partner Marketing & Sales• Create sales presentations that creatively utilize ClubCorp assets to meet the goals of prospective clients• Coordinate and execute sponsorship activations including but not limited to brand displays, interactive consumer destinations, product sampling, web advertising, hospitality events and tournaments, promotions and social engagements• Digital marketing to over 300,000+ email touch points • Experience with digital marketing campaign management and analytics to drive successful integrated multi-channel campaigns including landing pages and forms (Eloqua, HTML, Pardot)• Track, measure and report performance on all digital marketing campaigns • Develop new processes and communication tools that increase positive results across internal teams • Serve as a liaison between internal departments to ensure contractual fulfillment • Plan and schedule all digital marketing campaigns, paid social media posts and web advertising • Travel to select ClubCorp Clubs to ensure fulfillment of each partnership event • Extensive knowledge of developing, budgeting and programming paid social media campaigns and be able to provide examples• Manage and optimize budgets for a variety of sponsored events• Work with account manager on billing requirements in Magazine Manager• Create monthly digital newsletters and quarterly magazine advertisements that offer Member benefits provided by ClubCorp partners • Manage event site logistics for sponsored events & tournaments• Responsible for managing the details of contractual obligations such as payment schedules and food and beverage minimums• Work with in-house design, marketing and legal teams to develop promotional material within adherence to brand specification

Grapevine, Texas

• Organized event details and logistics including decorating, catering, entertainment, transportation, special guests and promotional material• Handled meetings and conventions with more than 400,000 square feet of meeting space including 179,520 square foot Exhibit Hall, 67 breakout rooms and three ballrooms• Coordinated and provided direction to all meeting planners during their stay at the Gaylord Texan• Communicated client specifications to appropriate operational departments and monitor implementation and execution throughout the duration of the event• Efficiently and professionally responded to all client requests and inquires to resolve issues in-person and using the MSA App• Acted as a liaison with internal departments to identify their needs to ensure satisfaction during the event• Proactively handled arising issues or concerns that any guests or staff had during their event• Efficient in CI/TY creating event orders and schedule of events, as well as creating diagrams in Meeting Matrix• Marriott Certified Wedding Planner

• Primary department liaison for all partnership initiatives in/out of the ballpark for over 60 corporate partnerships at Globe Life Park• Maintain relationships among partners and their representatives to ensure complete fulfillment• Execute and coordinate all elements and assets in corporate partnership written sales agreements• Assist all Account Executives with fulfillment and growth of partnership accounts• Schedule, facilitate and implement sponsored in-game elements, events, media buys, signage and electronic messaging• Monitor and coordinate scheduled game day events including event space, food and beverage, suite requests and event fees• Train new team members• Initiate verbal and written communication with partners outlining details and guidelines• Maintain financial responsibilities of partners including draft timelines, invoicing, and payment tracking • Build new and existing partnership proposals and recaps through Channel 1 • Respond to client inquiries and special requests and resolve issues in a timely, friendly and efficient manner• Partner with multiple, internal departments to execute on-field events year round

Responsible for activating game day promotionsAssist, plan and set-up game day eventsManage and lead 10 students on staff

Planned season ticketholder events and career fairsManaged and supervised promotional FEP’s on game dayCreated and updated sales ready leads in ArchticsAssisted Account Coordinator of Group Sales with weekly sales reportsDeveloped and maintained department-wide sales contest for the MSG sports division