Amy, Leung Man Lok Email & Phone Number

Hong Kong Sar

Hong Kong

-Develop and execute total brand strategy, positioning and year-round marketing strategies across Hong Kong, Taiwan & Macau Market-Conduct market/competitor/consumer study to unlock consumer insight and identify opportunity for brand rejuvenation and user acquisition -Re-innovate total brand media, digital strategy with result in awareness, consideration growth and equity enhancement through improved targeting, effective anchor and tailored channel strategies-Coordinate with multi-functional team and external agencies to develop total brand strategies and ensure execution excellence and maximization across different online-to-offline touchpoints (TV, Digital, CRM, PR etc.)

Hong Kong

-Planned monthly digital communication plan to drive efficiency and sufficiency across different social platforms-Break-through partnering with non-traditional media HOKKFABRICA for #YSYB campaign local activation -Initiated 1st UGC campaign by collaborating with STYLETIPS on SK-II and National Geographic's global campaign, over-achieved KPI of video views by 17% and enrollment by 10%-Transferred HK Skin Test booking tool capability to global team for other countries’ reapplication by coordinating with cross-region digital and media agencies

Hong Kong

-Analyzed consumer research to develop winning concept for key pillar products, from skincare to make-up -In charge of ‘New Dimension’ product launch through traditional, social channels and KOL activation -Introduced exciting O2O experience through influencers marketing and orchestra shooting of viral videos with Cosmopolitan to drive engagement and traffic to stores for New Cushion Stick Launch -Assisted in planning and executing Re-Nutriv Luxurious Consumer Event by developing marketing communications, collaborating with retailers and external agencies for set-up

-Took charge of “Hand & Body Campaign” to plan and execute the campaign for sensitive skin category-Advised on sales performance and layout designs of suppliers for off-shelf displays, co-marketing and promotion offers-Engaged in production of loyalty program (stamp redemption) from choice of products, communication channels and visual designs

-Designed and executed online marketing strategies, sales-focused promotions and social networking on Facebook for Travel Zoo, a publisher of travel deals-Implemented online social media marketing strategies for Ivey, a EMBA school, to expand new market to female -Organized “Eaton Tech Day” for Eaton, a diversified power management company and global technology leader, in 4 Seasons Hotel including event planning, media arrangement and post-event reports

-Planned, coordinated and executed seven events by collaborating with artists, public relations colleagues and floor managers, including two magic shows in popular shopping malls and a fund-raising live show in studio-Conducted research to tailor customer-centric messages for peak-time programs ranged from fund-raising show, music award presentation to national celebration, with an average of 1.7 million viewers -Acted as liaison with artists and 8 performing organizations before and after the shows and worked as the contact person to negotiate contractual details with over 8 organizations

-Created advertising ideas for mid-autumn festival products and designed customized gifts to excite our customers -Assisted in preparation and shooting of music video “Music On Paper” for RESPECT MAGZINE which involved over 20 youth from communication fields, winning over 100,000 clicks on YouTube

Bachelor Of Social Science, Communication, Journalism, And Related Programs

Activities and Societies: Chung Chi Rotaract, Service Trip, Orientation camp, Fellowship-Actively engaged in practicum like student.

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Studying marketing in one of the top business schools in France for one year has immersed me in the global marketing world with an open.