Amy Caplan

Amy Caplan Email and Phone Number

B2B Media Ad Sales Marketing Expert | Ex-Walmart Connect, Condé Nast, Univision, Martha Stewart
Amy Caplan's Location
New York City Metropolitan Area, United States, United States
About Amy Caplan

I am an award-winning senior-level B2B marketer and team leader with a bias for action. I have over 20 years of success in the media industry serving as an accelerant for sales teams by... • developing and executing creative marketing strategies that drive revenue growth • championing those around me to deliver their best work and meet their career goals• and acting as the catalyst to generate breakthrough collaboration across silosCORE COMPETENCIES: • B2B Product Marketing and Advertising• Corporate Storytelling• Inbound Marketing, Thought Leadership & Content Marketing• Presentation Creation and Speech Writing• Leading a Team, Developing & Coaching Talent• Multicultural Marketing / Hispanic Insights • Media Marketing Experience includes: Broadcast, Cable, Digital, Local, Social, Print, Radio, Retail Media, Syndication

Amy Caplan's Current Company Details

B2B Media Ad Sales Marketing Expert | Ex-Walmart Connect, Condé Nast, Univision, Martha Stewart
Amy Caplan Work Experience Details
  • Walmart Connect
    Senior Director, Brand Strategy & Marketing Activation
    Walmart Connect Feb 2022 - Sep 2024
    Hoboken, New Jersey, Us
    A senior B2B marketing team leader within Walmart’s retail media division designed to help brands reach hundreds of millions of customers across the entire shopping journey through 1p data-fueled digital and in-store ad solutions. Responsible for guiding brand marketing, creative services, partner marketing, events, lead gen, paid media, and content marketing.
  • Condé Nast
    Head Of Enterprise Sales Marketing
    Condé Nast Mar 2020 - Jan 2022
    New York, Ny, Us
    Leading the sales-marketing team responsible for creating the full complement of enterprise-wide communication tools that enable the revenue organization to clearly articulate: - The cultural influence of the portfolio of iconic Condé Nast brands (such as Vogue, Vanity Fair, The New Yorker, Wired, Bon Appétit, Architectural Digest and more)- The power and nuance of our audience (1 billion global fans)- The suite of innovative products (data, social, e-commerce) and cross-platform opportunities (video, digital, print, audio, and events) advertisers can leverage to reach their marketing goals.
  • Orion Worldwide
    Svp, Client Strategy
    Orion Worldwide Oct 2017 - Oct 2018
    New York, New York, Us
    A senior leader at IPG's global agency devoted to guiding brands to effective media savings solutions through barter, direct response, and fixed price media buying.
  • Univision Communications Inc.
    Svp, Sales Marketing Strategy & Communications
    Univision Communications Inc. Nov 2014 - Oct 2017
    Miami, Florida, Us
    The chief marketing officer for advertising sales. Responsible for developing growth strategies as an integral part of the executive leadership team. Lead strategist, writer & co-producer of annual upfront event & B2B ad campaign. Leading Ad Sales Marketing team, as described below in VP position.• Won the ANA's B2B Award for best New Customer Acquisition Marketing in 2017• Won the ANA's Multicultural Award for best B2B Advertising Campaign in 2016
  • Univision Communications Inc.
    Vp, Ad Sales Marketing
    Univision Communications Inc. May 2011 - Nov 2014
    Miami, Florida, Us
    Leading a team of marketing and creative services professionals in the development and execution of communications strategies that: secure Univision’s place as a leading U.S. media company and THE Hispanic consumer thought leader; drive awareness for the Hispanic business opportunity to the media buying and marketing community; provide best-in-class, scalable sales tools and training to a 700+ person multi-platform advertising sales force.• Won the Advertising Age B2B Awards for Best Outdoor Campaign 2015• Won Media Post Online Media Marketing & Advertising Award for B2B website excellence 2014 • Won Univision's “Pasa La Bola” Award 2014 for employees who exemplify the spirit of teamwork and collaboration across the company• Won Univision's “Dice Si” Award 2013 for an employee who demonstrates integrity, collaboration, excellence, service, & innovation
  • Martha Stewart Living Omnimedia
    Executive Director, Integrated Sales Development
    Martha Stewart Living Omnimedia Jun 2008 - May 2011
    New York, Ny, Us
    Directing a team devoted to increasing ad revenue by communicating the unique value of Martha Stewart brand partnerships and leveraging the entire portfolio (digital, TV, radio and print) to create bespoke marketing campaigns for B2C advertisers. • Won MSL “Team OMNI” Award 2010 for demonstrating the highest level of collaboration resulting in revenue growth• Created a Integrated marketing partnership with Dove Chocolate that drove significant revenue for MSLO and 10% measured increase in Dove purchase intent and brand perception.
  • Meredith Corporation
    Ladies' Home Journal, Marketing Director
    Meredith Corporation Apr 2006 - Jun 2008
    Des Moines, Ia, Us
    Collaborating with Publisher to build a revenue growth strategy; aligning all teams (Edit, PR, digital, broadcast, circulation and retail) behind revenue delivery; and leading the marketing team in execution of plan including communications, graphic design, promotions, events, and copywriting for both B2B ad buying targets and B2C reader targets.• Produced a Ladies' Home Journal branded movie which delivered incremental revenue through branded entertainment and product placement sponsorships• Won Meredith's Marketing Excellence Awards in 2007 for the creation of the LHJ Health Breakthrough Awards program which drove revenue in the health and wellness category
  • Meredith Corporation
    Ladies' Home Journal, Business Development Director
    Meredith Corporation Sep 2003 - Apr 2006
    Des Moines, Ia, Us
    Driving incremental revenue through the creation and execution of multi-media marketing programs, strategic partnerships, and brand extensions.• Won Silver Best First-Time Event from Folio: Awards for Magazine Events, in 2005 for a partnership created with Sandals Resorts, sponsored by NutriSystem• Created revenue-generating partnerships with Minor-league Baseball to drive attendance, Universal Studios to drive DVD sales, and Dodge to promote their new Caravan
  • Meredith Corporation
    Better Homes And Gardens, Event Marketing Director
    Meredith Corporation Feb 1999 - Sep 2003
    Des Moines, Ia, Us
    Directing department in executing 80 annual events and meetings including: • 20-city mall tour• 20-week mobile tour (named 2003 Best Retailtainment Event by Event Marketer Magazine) • Ideated, sold and executed sponsorships for clients such as Walmart, GMC and Mattel

Amy Caplan Skills

Digital Media Integrated Marketing Advertising Social Media Marketing Marketing Strategy Online Advertising Media Planning Broadcast Radio Marketing Communications Mobile Marketing Sponsorship New Business Development Event Based Marketing Communication Training Knowledge Management Speech Writing Presentation Development Copywriting Magazine Marketing Advertising Sales Brand Development Marketing Media Buying Hispanic Marketing

Amy Caplan Education Details

  • University Of Rochester
    University Of Rochester
    Double Major: Psychology And Political Science

Frequently Asked Questions about Amy Caplan

What is Amy Caplan's role at the current company?

Amy Caplan's current role is B2B Media Ad Sales Marketing Expert | Ex-Walmart Connect, Condé Nast, Univision, Martha Stewart.

What is Amy Caplan's email address?

Amy Caplan's email address is am****@****ith.com

What is Amy Caplan's direct phone number?

Amy Caplan's direct phone number is +164653*****

What schools did Amy Caplan attend?

Amy Caplan attended University Of Rochester.

What skills is Amy Caplan known for?

Amy Caplan has skills like Digital Media, Integrated Marketing, Advertising, Social Media Marketing, Marketing Strategy, Online Advertising, Media Planning, Broadcast, Radio, Marketing Communications, Mobile Marketing, Sponsorship.

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