Amy Caplan Email & Phone Number

Hoboken, New Jersey, US

A senior B2B marketing team leader within Walmart’s retail media division designed to help brands reach hundreds of millions of customers across the entire shopping journey through 1p data-fueled digital and in-store ad solutions. Responsible for guiding brand marketing, creative services, partner marketing, events, lead gen, paid media, and content.

New York, NY, US

Leading the sales-marketing team responsible for creating the full complement of enterprise-wide communication tools that enable the revenue organization to clearly articulate: - The cultural influence of the portfolio of iconic Condé Nast brands (such as Vogue, Vanity Fair, The New Yorker, Wired, Bon Appétit, Architectural Digest and more)- The power and.

New York, New York, US

A senior leader at IPG's global agency devoted to guiding brands to effective media savings solutions through barter, direct response, and fixed price media buying.

Miami, Florida, US

• The chief marketing officer for advertising sales. Responsible for developing growth strategies as an integral part of the executive leadership team. Lead strategist, writer & co-producer of annual upfront event & B2B.
• Won the ANA's B2B Award for best New Customer Acquisition Marketing in 2017
• Won the ANA's Multicultural Award for best B2B Advertising Campaign in 2016

Miami, Florida, US

• Leading a team of marketing and creative services professionals in the development and execution of communications strategies that: secure Univision’s place as a leading U.S. media company and THE Hispanic consumer.
• Won the Advertising Age B2B Awards for Best Outdoor Campaign 2015
• Won Media Post Online Media Marketing & Advertising Award for B2B website excellence 2014
• Won Univision's “Pasa La Bola” Award 2014 for employees who exemplify the spirit of teamwork and collaboration across the company
• Won Univision's “Dice Si” Award 2013 for an employee who demonstrates integrity, collaboration, excellence, service, & innovation

New York, NY, US

• Directing a team devoted to increasing ad revenue by communicating the unique value of Martha Stewart brand partnerships and leveraging the entire portfolio (digital, TV, radio and print) to create bespoke marketing.
• Won MSL “Team OMNI” Award 2010 for demonstrating the highest level of collaboration resulting in revenue growth
• Created a Integrated marketing partnership with Dove Chocolate that drove significant revenue for MSLO and 10% measured increase in Dove purchase intent and brand perception.

Des Moines, IA, US

• Collaborating with Publisher to build a revenue growth strategy; aligning all teams (Edit, PR, digital, broadcast, circulation and retail) behind revenue delivery; and leading the marketing team in execution of plan.
• Produced a Ladies' Home Journal branded movie which delivered incremental revenue through branded entertainment and product placement sponsorships
• Won Meredith's Marketing Excellence Awards in 2007 for the creation of the LHJ Health Breakthrough Awards program which drove revenue in the health and wellness category

Des Moines, IA, US

• Driving incremental revenue through the creation and execution of multi-media marketing programs, strategic partnerships, and brand extensions.
• Won Silver Best First-Time Event from Folio: Awards for Magazine Events, in 2005 for a partnership created with Sandals Resorts, sponsored by NutriSystem
• Created revenue-generating partnerships with Minor-league Baseball to drive attendance, Universal Studios to drive DVD sales, and Dodge to promote their new Caravan

Des Moines, IA, US

• Directing department in executing 80 annual events and meetings including:
• 20-city mall tour
• 20-week mobile tour (named 2003 Best Retailtainment Event by Event Marketer Magazine)
• Ideated, sold and executed sponsorships for clients such as Walmart, GMC and Mattel