Amy Frazer Email & Phone Number

Portland, Oregon, United States

Keller Design Co. empowers you make modern memories through craft. Our stationery/cards, embroidery kits and artful gifts (hello bandanas!) help you share your stories, make connections and communicate with simple honest messages. Keller Design Co. creates products that make it as fun to give as it is to receive. We want our customers to find joy in our hand crafted imagery and create connection when they can’t find the words.

Portland, Oregon Area

Full Service Design and Development StudioPrint and Pattern DesignProduct DesignIllustrationDesign and Development Consultant

Portland, Or

Volunteered at the WeMake Celebrates 2015 Design Conference Secretary- 2015-Present

• Silkcraft of Oregon is headquartered just outside of Portland, Oregon. As an industry leader we design and produce a wide array of floral containers, arrangements, and permanent botanicals for retailers throughout the US.• Responsible for the full development and design direction of Silkcraft seasonal and year round collections • Communicate daily with overseas agents to collaborate with 40 factories in Vietnam, China and Indonesia. Coordinates sending containers to silk factories to be potted with plants• Coordinate and monitor samples insuring that measurements and costing specifications are met to maintain profitable margins• Materials being developed include ceramics, baskets, wood, metal, glass, resin, and fabric• Collaborate with buyers weekly/ seasonally to create collections that appeal to consumer and meet retail goals

Beaverton, Or

• Managed and Elevated knit design process for +$800 million sock business across multiple global categories Basketball, Football, Baseball, Sportswear, Tennis, Global Football, Women’s Training, Men’s Athletic Training, Action Sports, Young Athletes• Collaborated with Development, Innovation, Product Management and Merchandising partners and manufacturers to ensure highest quality product, on time and on budget• Focused on an understanding of how knit responds to athletic movement• Collaborated with some of Nike’s top athletes including Lebron James, Kevin Durant, Kobe Bryant, Kyrie Irving, Serena Williams, NFL teams, NCAA Basketball/Football teams to create signature collections

Nike, Inc

Created 2 and 3 dimensional art and tech packs for performance socks• Provide prototype sampling information (fabrication, trim, color, graphic applications, style, detail, fit requirements, etc.)• Conducted focus groups with athletes and influencers to gain consumer insights• Created colorways for NCAA/NFL football receiver’s gloves and MLB batting gloves • Created designs for Soccer Replica team scarves/hats• Collaborated with Athletic Training apparel on Rivalry uniform concepts including pattern design and color. Created pattern for TCU Horned Frogs uniforms• 4-month stretch assignment with Kids Footwear Design

Beaverton, Or

• Created artwork/ tech packs for sock and sport accessory categories (hats, gloves, scarves, quick strike bags)• Collaborated with Footwear, Apparel and Equipment counterparts to ensure full integration of consumer products and differentiation of product offering across global markets• Worked with Development and Merchandising teams to ensure design feasibility and that price points and product creation timelines were met • Collaborated with cross functional teams on athlete collections (Serena Williams, Lance Armstrong, Lebron James) and Brand Initiatives• 3-month stretch assignment with US Footwear Design and Global Kids Footwear Design

New York, Ny

• Responsible for Design and Development of boy/girl accessories including footwear, bags/backpacks, slippers, hats, gloves, scarves, sweater knits, costumes, hair accessories, costume jewelry, socks, sunglasses• Responsible for mood board creation and concept development, fabric and trim sourcing and selection, prepared sketches and BOM packages• Traveled domestically and internationally to meet with vendors, visit factories, trend research and attend trade shows• Responsible for seasonal presentation to merchandising counterparts, VP's, President and CEO• Influenced and inspired cross divisional teams' products, print concepts and color direction • Acted as liaison with merchant and production counterparts on business related issues such as color assortments, key item negotiation, delivery flow discussions, post- presentation follow-ups, etc.

New York, Ny

• Responsible for Design and Development of categories for home, bath, back to school and seasonal products including plush, novelties, interactive toys, stationary, plastics, dog toys, costumes, holiday decorations, etc.

Cincinnati, Oh

GALERIE is the brainchild of Richard Ross, a creative entrepreneur with an unparalleled passion for candy. The mission is to provide outstanding customer service while delivering fresh, innovative quality confectionery gifts of the highest quality. Clients and Licensors include Target, Wal-Mart, Bloomingdale's, Saks Fifth Avenue, Nieman Marcus, Toys R Us, Barbie, Peanuts, M&M's, and many others.• Responsible for creative direction, design and development of seasonal and year-round product lines for largest client (Target $27+ million in annual sales)• Directed various product lines for clients and licensors (Wal-Mart, Saks Fifth Avenue, Bloomingdale's, Macy's, M&M's/ Mars, etc.)• Extensive knowledge of materials including ceramic, plush, PVC, acrylic, paper, wood, metal, resin, fabrics, glass, etc.• Extensive knowledge of product development process and costing, client margins, product manufacturing capabilities and limitations• Created illustrations, graphics and tech packs for product, packaging, hangtags, merchandisers, stickers, POP displays, kits, candy wrappers and foils• Traveled domestically and overseas to develop product lines• Collaborated with sales and marketing to develop and brainstorm plans for clients to meet their specific design requirements though customized presentations• Directed, collaborated with and mentored team of designers• Experienced in trade show preparation, competitive analysis, trend research• Served on committee to establish separate Design and Product Development Departments

Bachelor Of Fine Arts (B.F.A.), Illustration/ Advertising

Education record

Make Art That Sells is an international collaboration between top art agency Lilla Rogers Studio and award-winning online education.

Various Workshops And Continuing Education Classes

Image Based Digital Weaving Workshop Shibori / Indigo Techniques Workshop

Various Workshops And Continuing Education Classes

Screen printing Class- Adult Education

Education record

Lilla Rogers Studio • Make Art That Sells Part A-November 2015 • Make Art That Sells- Creating Collections for Home Décor- January 2016.