Delivering strategic and creative marketing and communications campaigns and support to a range of clients, predominantly within the sports, wellness and lifestyle sectors. Key clients include: WelleCo: Responsible for managing UK and EU PR and marketing activity on behalf of WelleCo, the ingestible beauty-through-wellness brand founded by Elle Macpherson. Responsibilities include brand and influencer partnerships, PR and marketing strategy and activation, media relations, event planning and activation, talent management and retailer relations. Remedy Drinks: National PR support for UK's leading kombucha brand, including PR strategy and activation, talent partnerships and management, event delivery, corporate communications and crisis management, brand and influencer partnerships. British Champions Series: Project management of official Hall of Fame for British Flat racing.Great British Racing: PR support for major consumer campaign National Racehorse Week | Supporting senior-level cross-industry strategic communications strategy.Mahala Botanical: UK PR launch and supporting media relations strategy and activation for alcohol-free spirit brand. England Rugby: Delivery and activation of high-profile consumer PR campaign for HSBC London Sevens | PR strategy and activation for Inner Warrior campaign, engaging women with grassroots rugby English Spirit: Implemented awareness campaign for regional spirits business, comprising media relations (trade and consumer), brand partnerships and creative execution.

A member of the senior leadership team, responsible for leading the Group’s communications function across their world-class portfolio of national and regional media brands. Comprising internal, external and corporate communications, I have driven the PR and marketing strategies for the Group's national brands, maintaining the position of talkSPORT as the world’s biggest sports radio station and Sport magazine's as the UK's largest sports magazine, and creating standout campaigns to effectively launch Virgin Radio, talkRADIO and talkSPORT 2 to consumer and trade audiences.

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world's co-leader in wines and spirits, and the global leader in luxury Scotch whisky. The company is responsible for producing, exporting and marketing some of the world's best known and highest quality spirits, including Ballantine's, Chivas Regal, The Glenlivet and Beefeater Gin.Responsible for development and implementation of strategic global PR plans, initiatives and campaigns across a number of the Group's priority brands. Tasked with raising the Company and brands' profile within the global media, key influencers and Pernod Ricard Group, aligning all activity with global marketing strategy.Leader of media relations strategies across global consumer, social, trade, corporate and travel retail media, consulting with local market teams to oversee global rollout and activation of of brand-specific PR plans within all key markets (including Europe, Africa, Latin America and Asia).

The British Horseracing Authority is the governing and regulatory body for horseracing in Britain, ensuring the successful development for the country's second largest spectator sport.Responsible for leading a team of six, overseeing development and execution of promotional plans to broaden the appeal of horseracing in Britain, resulting in vastly increased editorial and promotional support within the UK and internationally. Secured PRCA 'Best In-House Media Relations Campaign' for two consecutive years (2010, 2011). Frequently utilised as company spokesperson. Negotiated and executed a number of flagship PR campaigns to raise the profile of horseracing amongst new target consumers. Additional experience included vast event production and management, and delivering strategic marketing campaigns to include above-the-line and digital.

Managed a variety of brands and projects across clients including Walkers Crisps, Russian Standard Vodka, The Carphone Warehouse, Selfridges and London 2012 Olympics.

Managed a variety of brands and projects across clients including Land Rover, Triumph Motorcycles, Stella Artois, Hennessy, Stolichnaya, Red Bull, Jo Malone and Opodo.