Senior Vice President Marketing
CurrentExecutive leadership in growth marketing and customer acquisition for 130+ Planet Fitness locations in US and Canada.
Aug 2023 - Present
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Amy Liang Email & Phone Number
Growth Marketing and Digital Strategy
at
IGNITE Fitness Holdings
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Growth Marketing and Digital Strategy
Location
New York, United States
Who is Amy Liang? Overview
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Amy Liang is listed as Growth Marketing and Digital Strategy at IGNITE Fitness Holdings, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Amy Liang.
Amy Liang previously worked as Senior Vice President Marketing at Ignite Fitness Holdings and Growth Marketing Advisor at Jobi. Amy Liang holds Master Of Business Administration (M.B.A.) from Columbia Business School.
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Email format at IGNITE Fitness Holdings
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IGNITE Fitness Holdings
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Profile bio
About Amy Liang
Amy is a 20-year marketing veteran with extensive experience building high-impact customer acquisition and retention strategies to fuel rapid growth for early-stage companies. She has held leadership roles at NYC-based technology start-ups such as Mirror by Lululemon, Rent The Runway, Knewton and BaubleBar. Amy has been speaker and panelist at numerous digital marketing conferences in the United States, Asia Pacific and Australia. She holds a BS from Columbia University School of Engineering and MBA from Columbia Business School.
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11 roles
Amy Liang work experience
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Growth Marketing Advisor
Current
Oct 2022 - Present
Growth Marketing And Strategy
Feb 2022 - Sep 2022
Jun 2021 - Jun 2022
Growth Marketing And Customer Acquisition
Amy collaborates with founders, executives and marketing teams to build high-impact customer acquisition and retention programs to fuel rapid growth. Having led consumer growth strategy and execution at both technology start-ups and enterprise organizations, she is available on a limited basis for project consulting. Clients include: ExploreThousand.com - Growth AdvisorPeachystudio.com - Growth Marketing TheZebra.com - Growth and StrategyMirror.co - Head of GrowthDailyDoctor.com - Growth and Marketing AdvisorPerfectDD.com - Growth and Marketing AdvisorMyMyro.com - Growth and Marketing AdvisorEachJewels.com - Board Member and Growth AdvisorPromGirl.com- Interim CMOSpacebox.com.hk - Growth AdvisorSpecialties: E-commerce, Customer Acquisition, Retention and Loyalty, Subscription, Web Analytics, Multichannel Attribution, Forecasting, SEM/SEO, Paid Social, Content Marketing, Affiliate Marketing, Influencer Marketing
Jun 2017 - Jun 2022
Chief Growth Officer
Lead marketing, business development and growth initiatives. Successfully launched Myro in September 2018 across digital and DTC channels. Successfully launched Myro in Target in September 2019 in a full US chain roll-out and on Target.com.
Apr 2018 - Oct 2020
Digital Strategy Director, Apac Lead @ Avanade
- Lead strategy development and digital transformation for B2C and B2B enterprise clients within Avanade’s Growth Market regions (Hong Kong, China, Singapore and Malaysia). Create effective business strategies that incorporate existing and emerging digital capabilities (mobile, data, social, cloud) across business, customer and employee touch points for clients. Enable internal BD/sales teams to formulate innovative differentiated digital solutions.- Engage with cross‐functional teams and client stakeholders to translate digital strategies into business and technology solutions that meet organizational objectives. Understand and communicate short and long‐term implications (people, process, platforms) of proposed strategies to formulate the business value for executive decision makers. Understand and assimilate latest digital business, technology and industry trends to help define organizational vision, strategy and roadmap for clients.- Represent Avanade’s innovation and thought leadership at client engagements as well as external digital and technology conferences. Recent events include delivering keynote speech at Microsoft HK HQ in Cyberport for the MSX Retail Summit on the topic of “Retail Innovation: Get Ready to Disrupt”. Presented at the Executive Briefing Connect (EBC) hosted at the Microsoft Experience Center in Singapore on the topic of “Change Enablement in IoT (Internet of Things)”
Dec 2015 - Aug 2017
Vice President, Consumer Marketing
- Lead all customer acquisition and retention strategies for BaubleBar.com including channel management of Paid Search (SEM), Facebook Advertising, Display/Video Media, Organic Search (SEO), Affiliate, Direct Mail, Television Advertising and Email. Profitably grew annual advertising budget to 300% in less than 1 year.- Directly responsible for marketing campaigns resulting in 250%+ growth of topline revenue year over year while maintaining CPA goals. Implemented a/b testing strategies for ad and landing page optimization using 3rd party technology platforms (Optimizely and BounceExchange). Implemented promotional strategy via email, onsite messaging and display retargeting to increase CVR by 35% year over year.
Dec 2013 - Nov 2015
Vice President, Consumer Marketing
- Lead all paid acquisition marketing efforts to generate website traffic, registrations and sales for RentTheRunway.com. Hands-on management and strategic leadership of all digital member acquisition efforts including Search Engine Marketing (SEM), Affiliate Marketing, Email Contact Strategy, Social Media Advertising, Website Retargeting and Display/Video Marketing. - Directly responsible for executing on marketing campaigns resulting in 400K+ registrations in year 1 (from a baseline of zero). Doubled this acquisition rate in year 2 while lowering cost per registration by utilizing conversion funnel testing and expansion to new channels. Implemented promotional strategy via email, onsite messaging and display retargeting to increase ARPU by 20%.- Developed and test conversion enhancing opportunities such as onsite up-sells, co-branded partnerships/offers, television commercial advertising, out-of-home media and direct mail.
Nov 2010 - Nov 2012
Vice President, Marketing
- Led all web marketing activities for Knewton.com to maximize leads and sales generation. Responsibilities include Search Engine Optimization, Paid Search Marketing, Affiliate Partnerships, Email Remarketing, Social Media outreach and Video Marketing. Responsible for 500% growth in lead acquisition and 800% increase in paid enrollments within 7 months of joining the management team.- Developed and optimized the sales conversion funnel (landing pages, free trial website and remarketing emails). Optimized landing page creative that increased prospect acquisition conversion rate by 10% within Paid Search.- Increased organic rankings for targeted keywords for Google through extensive on-page content optimization, site/page code re-architecture and linking campaigns. Took top 3 targeted keywords from page ten to first two pages of Google organic search within 6 weeks of search engine optimization project.
Apr 2009 - Nov 2010
Director, Online Marketing
- Direct P&L responsibility for continuity membership products marketed in the Search Affiliate channel. Generate marketing strategy, new product launch, landing page and banner optimization and IT/Operational set-up and integration. - Manage post-transactional cross-sell path for key websites such as Travelocity.com, VictoriasSecret.com and VistaPrint.com. Optimized online campaigns through creative testing that increased membership acquisition on landing pages by 10-15%.- Developing and testing monetization campaigns including Google advertising, merchant/affiliate upsells, Rev-share based 3rd party cross-sell offers and developing down-sell/remarketing technology.
Oct 2005 - Mar 2009
3 education records
Amy Liang education
Master Of Business Administration (M.B.A.)
Columbia Business School
Bachelor'S Degree, Engineering
Columbia University
Education record
Stuyvesant High School
FAQ
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What company does Amy Liang work for?
Amy Liang works for IGNITE Fitness Holdings.
What is Amy Liang's role at IGNITE Fitness Holdings?
Amy Liang is listed as Growth Marketing and Digital Strategy at IGNITE Fitness Holdings.
Where is Amy Liang based?
Amy Liang is based in New York, United States while working with IGNITE Fitness Holdings.
What companies has Amy Liang worked for?
Amy Liang has worked for Ignite Fitness Holdings, Jobi, The Zebra, Lululemon, and Catalyst Growth Marketing.
How can I contact Amy Liang?
You can use AeroLeads to view verified contact signals for Amy Liang at IGNITE Fitness Holdings, including work email, phone, and LinkedIn data when available.
What schools did Amy Liang attend?
Amy Liang holds Master Of Business Administration (M.B.A.) from Columbia Business School.
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