Amy Licht Email & Phone Number

Phoenix, Az, Us

Scottsdale, Arizona, United States

• Served as the primary copywriter for BASIS Ed’s marketing team, which advertises for 25+ BASIS Charter Schools across the U.S.• Produced copy for blog articles, print ads, display ads, brochures, emails, and social media posts aimed at prospective families• Edited internal and external communications for flow, tone, accuracy, and brand compliance

Phoenix, Arizona, United States

• Created content such as blog articles, long-form guides, infographics, and email copy, with the goal of helping clients increase website traffic and drive leads• Ideated content ideas for clients by identifying topic gaps and performing keyword research • Used analytics tools to measure the success of published content and provide insights to clients

Phoenix, Arizona Area

• Conducted in-depth research for a roster of B2B and B2C clients, with a focus on identifying potential linking opportunities • Crafted outreach emails to webmasters of relevant industry sites and publications, with the goal of expanding the reach of clients’ content, encouraging brand recognition, and improving the authority of client websites• Measured and reported monthly successes and challenges for each client, using the team’s insights and feedback to develop new strategies as needed

Tempe, Az

• Managed social media accounts for Superstition Review, ASU's online literary magazine, through daily monitoring of activity and frequent engagement with others across social platforms, creating a sense of community between SR, its readers, and other literary social media accounts • Ensured that new content was posted regularly and that all content was relevant and appropriate for SR's audience – this included crafting written blurbs to accompany the posts, utilizing a professional yet fun tone that encouraged audience engagement• Collaborated with other social networking interns on ideas for branding strategies• Completed weekly tasks and attended weekly meetings with internship instructor to discuss deliverables, demonstrating an ability to follow through on assignments and adhere to deadlines• Prior to the internship, completed a semester-long training course (ENG 394) in which weekly projects included reviewing submissions, writing sample blog posts, and learning how to operate Google Apps

Orlando, Florida

• Interacted with hundreds of guests per day while working at a busy quick-service restaurant in Epcot theme park as a participant of the Disney College Program, a paid work-experience internship• Demonstrated multi-tasking and teamwork skills by switching between different roles with ease • Implemented Disney’s world-class standards of customer service and learned firsthand about the company’s core values

Bachelor Of Arts (Ba), English

Activities and Societies: Intern for Superstition Review, ASU's online literary magazine.Graduated Summa Cum Laude (4.00 GPA) in Winter.

Associate Of Arts (Aa), Liberal Arts

Graduated on the Dean's List with an Associate of Arts in Spring 2015.