• Manage all social media and digital marketing channels, curating engaging content that consistently elevates brand awareness and aligns with business objectives. Achieved results, notably growing Instagram following to nearly 25K fans (a surge of over 900%) and Facebook to 20K fans (an increase of 200%).• Craft compelling and relevant content for diverse marketing channels, encompassing blog posts, newsletters, articles, videos, infographics and impactful social media posts with my most successful Instagram Reel in 2023 reaching over 20,000 people.• Manage and maintain company website, ensuring it accurately reflects brand guidelines and effectively engages visitors, contributing to a seamless online user experience.• Monitor and promptly respond to customer reviews and inquiries on various online platforms, cultivating positive customer relations and proactively addressing concerns. • Plan, market, and execute all large events, including last year’s 21st Birthday Party that brought in over 800 attendees and successfully hit all budget goals.• Write press releases and media alerts, build relationships with local and national media and secure positive coverage.• Manage company Google My Business profile and utilize Google Analytics to better understand customer base and make informed marketing decisions.• Worked closely with various teams and Supervisors to discern their unique marketing needs, aligning strategies accordingly and fostering effective communication and collaboration across departments.

• Managed brewery Facebook and Instagram profiles and established a digital newsletter via Mailchimp & Constant Contact.• Planned, promoted, and executed Tap Room events.• Represented the brand at in-store tastings and off-site brand activations.• Fulfilled in-kind donation requests and online store orders.

• Managed a team of bartenders, providing training, leadership, and mentorship to foster growth.• Served as a brand ambassador to visitors and represented the brewery with pride and passion.• Helped establish Tap Room Private Rental Program, Mug Club Program, and public-facing events.

• Planned and coordinated the logistics of the award winning Switchback Brewing Company’s 10 Year Anniversary Party for a sold out success of 1,500 tickets purchased.• Assisted in the planning and execution of a VIP dinner with shareholders and town officials.• Researched and presented creative event ideas.• Successfully negotiated contracts with all vendors, artists, entertainment and transportation.• Made site visits to all accounts and forged strong relationships with them for participation.• Created content for and assisted in the creation of promotional materials.• Organized RSVP’s & ticket sales.• Assisted in the facility management, on-site production and clean up of event.• Provided sales and administrative assistance for newly created retail store and tasting room.• Customer product education.• Established procedures and guidelines to train future employees.• Created new and engaging content for Facebook Fan page.

• Fundraising to raise money for capital investments & scholarship disbursements.• Educated alumni, parents and students and create positive relationships with those most important to the school’s advancement.

• Full responsibility of Facebook and Twitter fan pages, regularly posting relevant and engaging content.• Executed contests, Facebook Ads, and utilized Google Adwords to gain over 800 Facebook fans.• Assisted in the pre-planning and promotion of all events and concerts. • Presented new and interesting ideas to drive attendance.• Successfully gathered qualitative data and analytics for sponsorship packets.• Utilized “Eventbrite,” an online event registration website, for the tracking of tickets sales.• Recorded event attendance trends.• Dispersed promotional material to campuses and surrounding area.

• Single handedly laid the groundwork for a clothing drive at the University of Vermont that provided clothing to an annual event which raises $100,000 for a local non-profit organization. • Secured a local campus group to facilitate drive. • Conducted primary and secondary research to plan marketing tactics.• Successfully secured floats for the Annual Magic Hat Mardi Gras parade, which raises close to $30,000 for the H.O.P.E Works Vermont.