• Evaluated performance on e-commerce sites and advised on growth strategies: Analyzed shampoo, vitamin, calcium and glucosamine category monthly sales data (value, volume, price, variants, SKUs, bundles, Target Consumer, benefit) for a Top FMCG company and Top MNC, evaluated the clients’ brands and competitors’ performance and identified growth opportunities • Dealt with daily data request from the client and managed data quality

• Analyzed big data and advised on WeChat official account optimization: Analyzed 8,000,000 customers’ data of a Top 3 brand in Milk Powder Industry utilizing SPSS to provide suggestions on how to recruit high-quality followers, accelerate the activity rate and increase number of viewers• Evaluated WeChat courses performance and provide consultation on product optimization: Integrated 500,000 customers’ data-including enroll in, attend, and review courses- and perform T-test and decision tree analysis over SPSS, providing advice on how to expand enrollment channels and develop courses themes and lecturers’ style• City clustering: Interpreted 20 variables to help a well-known drug company to cluster cities in four groups by applying correlation analysis and multi-linear regression model, and elucidated current performance and future potential to guide future development planning for each group

• Analyzed heating and air conditioning data in R and Excel to make marketing segmentation model• Identified the demographic profiles of two target market segments, and developed offline and online marketing strategies to target these markets

• Utilized Nielsen PRIZM and Simmons database to identify target market, and made online and offline strategy recommendations to improve market penetration

• Conducted qualitative and quantitative marketing research and identified three different target segments• Made recommendations on strategies to reach 10,000 users and gain traction

● Collected and analyzed complex bidding data for medical devices from competitors such as Toshiba and Abbott, building data base to improve on future bidding outcomes● Assisted senior management to complete the firms medical devices registration to help introduce new products into China, and provided weekly regulatory reports to the C-suite at the firm’s headquarters● Translated the firms product manuals from English into Chinese that helped gain a larger market share in China