Amy Leonard Email & Phone Number

Castle Rock, Colorado, US

• Develop and implement a comprehensive category strategy to drive growth and profitability.
• Conduct market research and analysis to identify trends, opportunities, and competitive dynamics.
• Define product roadmaps and manage the product lifecycle from concept to launch.
• Collaborate with suppliers, creative, and sales teams to develop innovative products that meet customer needs.
• Oversee the product development process, ensuring timely and cost-effective delivery of new products.
• Manage product pricing, positioning, and packaging to maximize market penetration and profitability.

Denver, CO, US

• Created a replenishment program and ordering cadence for basics and strong selling items, developed the assortment strategy for the fiscal year.
• Project manage approved inline designs through design process, running inline design meetings, reviewing revisions to designs, and buying & planning inventory and assortment for current and upcoming seasons, as well as.
• Perform market research, competitive analysis, and trend analysis across cycling apparel and athletic wear industry to propose new products and contribute to product selection for a company selling cycling apparel, and.
• Review samples for fit, size, fabric quality, and wear tests and communicate pattern changes with pattern makers in Korean office.
• Evaluate metrics such as sales data, sell-through, and % of line in relation to % of sales to uncover performance gaps.
• Analyze data such as fees from shipping, tagging and bagging, and competitive pricing to propose pricing that maximizes margin.

Denver, CO, US

• Project manage approved inline designs through design process.
• Own web product maintenance, managing orders and inventory and reviewing descriptions on Shopify.
• Perform market research, competitive analysis, and trend analysis across cycling apparel and athletic wear industry to propose new products and contribute to product selection.
• Review samples for fit, size, fabric quality, and wear tests.
• Communicate pattern changes with pattern makers in Korean office.
• Evaluate metrics such as sales data, sell-through, and % of line in relation to % of sales.

Denver, Colorado, US

Denver, Colorado, US

Renton, Washington, US

Miami, Florida, US

Seattle, Washington, US

• Analyzed e-commerce demand, sales, sell-through, and margin to drive category performance.
• Reviewed competitor pricing list and priced match items to remain competitive within market.
• Maintained all product information, including pricing, description, SKUs, UPCs, images, country of origin, material for eCommerce website, supplier samples, and purchase orders.

Seattle, Washington, US

• Communicated inventory strategy, submitted purchase orders, expanded assortment, and onboarded new vendors.
• was responsible for inventory management for 10 categories of shoes.
• Participated in developing a seasonal financial revenue plan and monthly forecast by category to maximize product profitability, gross margin, and inventory management across 10 shoe categories.

Seattle, Washington, US

• Analyzed in-season reaction such as sales and inventory to improve buying process for cold weather footwear during winter.
• Helped buyers and buy planners increase accuracy of their cold weather footwear strategy, resulting in 20% less returns to vendors.

Seattle, Washington, US

• Assisted product merchandisers and brand manager with color swatches, meetings with designers and buyers, and trend and sales data analyses; managed CAD images and line sheets for upcoming seasons.