Amy Leonard Email & Phone Number

Castle Rock, Colorado, Us

• Develop and implement a comprehensive category strategy to drive growth and profitability.• Conduct market research and analysis to identify trends, opportunities, and competitive dynamics.• Define product roadmaps and manage the product lifecycle from concept to launch.• Collaborate with suppliers, creative, and sales teams to develop innovative products that meet customer needs.• Oversee the product development process, ensuring timely and cost-effective delivery of new products.• Manage product pricing, positioning, and packaging to maximize market penetration and profitability.• Monitor and analyze market trends, customer feedback, and competitive activity.• Provide insights and recommendations to senior management to inform strategic decision-making.• Conduct regular performance reviews of the category, identifying areas for improvement and growth.• Work closely with sales, marketing, and supply chain teams to ensure effective product launches and promotions.• Develop strong relationships with key stakeholders to align category goals with overall business objectives.• Lead cross-functional project teams to drive category initiatives and achieve targets.• Prepare and manage the category budget, ensuring alignment with financial targets.• Track and report on category performance, including sales, margins, and profitability.• Identify and implement cost-saving initiatives without compromising product quality or customer satisfaction.

Denver, Co, Us

• Created a replenishment program and ordering cadence for basics and strong selling items, developed the assortment strategy for the fiscal year. • Project manage approved inline designs through design process, running inline design meetings, reviewing revisions to designs, and buying & planning inventory and assortment for current and upcoming seasons, as well as manage markdowns and sales. • Perform market research, competitive analysis, and trend analysis across cycling apparel and athletic wear industry to propose new products and contribute to product selection for a company selling cycling apparel, and present insights quarterly.• Review samples for fit, size, fabric quality, and wear tests and communicate pattern changes with pattern makers in Korean office.• Evaluate metrics such as sales data, sell-through, and % of line in relation to % of sales to uncover performance gaps.• Analyze data such as fees from shipping, tagging and bagging, and competitive pricing to propose pricing that maximizes margin.• Work with cross-functional team to launch new products, including online website launch, inventory ordering, and marketing.• Oversee product and website merchandising, sourcing apparel from vendors, ordering samples, and evaluating product quality.

Denver, Co, Us

• Project manage approved inline designs through design process.• Own web product maintenance, managing orders and inventory and reviewing descriptions on Shopify. • Perform market research, competitive analysis, and trend analysis across cycling apparel and athletic wear industry to propose new products and contribute to product selection.• Review samples for fit, size, fabric quality, and wear tests.• Communicate pattern changes with pattern makers in Korean office.• Evaluate metrics such as sales data, sell-through, and % of line in relation to % of sales.• Analyze data such as fees from shipping, tagging and bagging, and competitive pricing.• Work with team to launch new products, including website launch, inventory, and marketing.• Oversee product and website merchandising, sourcing apparel from vendors, ordering samples, and evaluating product quality.• Created a new system for cataloging sample inventory, increasing operational efficiency.

Denver, Colorado, Us

Denver, Colorado, Us

Renton, Washington, Us

Miami, Florida, Us

Seattle, Washington, Us

• Analyzed e-commerce demand, sales, sell-through, and margin to drive category performance.• Reviewed competitor pricing list and priced match items to remain competitive within market. • Maintained all product information, including pricing, description, SKUs, UPCs, images, country of origin, material for eCommerce website, supplier samples, and purchase orders.

Seattle, Washington, Us

• Communicated inventory strategy, submitted purchase orders, expanded assortment, and onboarded new vendors. • was responsible for inventory management for 10 categories of shoes.• Participated in developing a seasonal financial revenue plan and monthly forecast by category to maximize product profitability, gross margin, and inventory management across 10 shoe categories.

Seattle, Washington, Us

• Analyzed in-season reaction such as sales and inventory to improve buying process for cold weather footwear during winter.• Helped buyers and buy planners increase accuracy of their cold weather footwear strategy, resulting in 20% less returns to vendors.

Seattle, Washington, Us

• Assisted product merchandisers and brand manager with color swatches, meetings with designers and buyers, and trend and sales data analyses; managed CAD images and line sheets for upcoming seasons.