I founded Springhouse with a bold vision: to empower brands to navigate change and shape their future. Built on the belief that standing still is not an option in today’s rapidly evolving landscape, the mission has always been clear—to inspire innovation, reimagine brand relevance, and craft experiences that create exceptional value to accelerate growth.LEADERSHIP & STRATEGIC VISION• As a Fractional CMO, optimized team structures, processes, and platforms while guiding the brand transformation for a healthtech leader.• As a Fractional Marketing Director, spearheaded omni-channel marketing for the world’s largest data community, supporting a Fortune 100 brand.• Advised C-suite leadership through brand repositioning, aligning stakeholders and fostering trust.STRATEGY & INNOVATION• Led AI self-service strategy for a global hospitality brand, improving customer satisfaction and reducing costs.• Drove omnichannel customer experience strategy for global brand with 25M+ interactions, improving consistency and operational efficiency.• Developed growth strategies for healthtech and global tech firms, enhancing competitiveness and market positioning.DIGITAL EXPERIENCE (PRODUCTS, CHANNELS, COMMERCE)• Directed digital commerce strategies, mobile product launches, and digital transformations for global brands, improving customer experiences across websites, apps, and social platforms.MARKETING, BRANDING, CONTENT• Launched and led multiple brands across data-driven content strategies and omni-channel campaigns, driving significant engagement and growth.DATA & ANALYTICS• Leader in analytics transformations, quant/qual research, insights and data storytelling, using data to drive targeted strategies and enhance customer engagement for global brands.

• Pioneered one of the first e-commerce and digital marketplaces for luxury event stationery and goods in the $70B event industry, creating a new channel and best-in-class approach in online retail for high-end event products.• Developed and managed a full-funnel marketing strategy, targeting a niche, high-value audience. Achieved 200% year-over-year sales growth and expanded internationally within two years.• Crafted and deployed a comprehensive marketing strategy, defining brand identity, market positioning, value proposition, and product and pricing strategies to maximize market opportunity.• Led the creative direction and managed the entire product portfolio, overseeing design and ensuring alignment with brand vision, market trends, and customer preferences.• Managed omnichannel marketing campaigns across digital platforms, email marketing, content creation, SEO, SEM, paid media, direct marketing, tradeshows, and promotions, driving increased customer engagement and revenue growth.• Launched a data-driven content strategy focused on SEO to elevate the customer experience, producing high-value content, including long-form articles, guides, and interactive workbooks.• Successfully managed and nurtured client and vendor relationships, fostering long-term partnerships, driving new business development, and expanding service offerings.• Streamlined creative and production workflows to significantly enhance delivery speed and quality, optimizing operational efficiency.

• Selected as one of six employees by the executive team to be part of a high-visibility Six Sigma team to drive operational excellence, process improvements, and mitigate business risks.• Spearheaded cross-functional teams to identify opportunities, perform root cause analysis, develop actionable solutions, and monitor outcomes for continuous improvement.• Delivered strategic presentations to executives at Kaplan and The Washington Post, showcasing results and solutions of the Six Sigma initiative.• Reduced product development timelines by 25% by streamlining digital product production, significantly enhancing efficiency and speed-to-market delivery.• Developed and implemented processes to improve product profitability and accelerate decision-making across key business functions.• Conducted training and workshops on Six Sigma principles, operational excellence, and advanced data analysis techniques.

• Led branding and marketing efforts for a diverse portfolio of hundreds of products across traditional, digital, and e-commerce channels.• Managed cross-functional team of creatives, developers, and leaders to execute a complete e-commerce site redesign, including digital strategy, messaging, architecture, and launch.• Developed and implemented a content management system (CMS) to streamline digital asset organization, improving efficiency and accessibility.• Provided creative direction for internal design teams on catalogs, direct mail, and website copy, maintaining brand messaging and visual identity consistency.

• Promoted to Associate Director of Production within one year for delivering high-impact, award-winning digital campaigns and websites for Fortune 500 brands.• Successfully produced digital campaigns and websites that elevated brand relevance, engaged target audiences, and drove measurable growth across key metrics.• Led cross-functional teams of creatives, developers, writers, and client stakeholders, ensuring the seamless execution of projects while maintaining timelines and budgets.• Selected as one of 30 employees globally to represent DDB Chicago at the worldwide summit hosted by CEO Keith Reinhard.• Delivered thought leadership seminars on e-commerce and digital transformation, sharing insights on how brands can evolve in the digital space to stay competitive.Brands: Anheuser‐Busch, Bristol-Myers Squibb, Emerson, Helene Curtis, McDonald’s, Microsoft, Sara Lee, The Andy Awards, Unilever, Wrigley.

• Managed site development, rich media campaigns, online sweepstakes, and email marketing initiatives for Fortune 500 brands. Led cross-functional teams of creatives, account managers, clients, developers, and copywriters to successfully execute digital strategies.• Successfully produced the Microsoft WindowsMedia digital campaign, recognized as a finalist for Best Online Advertising, showcasing excellence in digital execution.• Led the Anheuser-Busch Bud Bowl rich media site and integrated digital campaign, resulting in increased brand reach, higher conversions, and a 100% increase in site traffic.• Developed and implemented project management tools adopted department-wide, driving significant improvements in production efficiency.

• Championed brands through their first digital transformation, guiding them in building and executing their initial online strategies. • Consulted with clients to develop digital strategies, collaborating with cross-functional teams of developers, creatives, and content specialists to deliver seamless digital experiences. • Directed the end-to-end digital delivery process, overseeing everything from UI/UX design and customer experience to development, testing, and launch.

• Selected by executive leadership to serve as the Marketing stakeholder for the company’s first automated CRM platform, shaping strategy, vision, and roadmap for an enhanced customer experience.• Collaborated closely with cross-functional teams to ensure alignment with business objectives, leading the development of a scalable platform designed to improve customer lifecycle management and drive rapid customer growth.

• Researched and analyzed market trends, competitive landscape, and target demographics to inform data-driven market strategy.• Enhanced the strategic positioning of products and services by identifying key opportunities for differentiation and market growth.• Developed innovative pricing models and product bundling strategies, driving increased revenue and scalability.