Amy Lowe Email and Phone Number
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I am a dynamic marketing executive with over 25 years of experience steering high-impact global marketing strategies for emerging technologies and brands. I bring a proven record in elevating presence, achieving revenue growth ambitions, and building resilient marketing teams that drive measurable results. I am eager to leverage my deep experience in B2B marketing, brand innovation and teaming to fuel growth.I currently lead global partner marketing strategies and delivery for EY's global strategic top technology alliances to achieve multi-billion growth targets and pipeline momentum while fueling EY brand eminence. Before joining EY, I spearheaded go-to-market programs and marketing campaigns for Dell Technologies and Boomi's strategic partnerships, launching joint enterprise solutions for cloud integration and data management with Big 4 consultancies and global SI partners. I have led global marketing teams of 100+ international professionals, grown channel relationships from ground zero, and enabled AI, sustainability, and emerging tech brand narratives. I am a continuous learner who thrives on collaborating across teams to build and scale meaningful, relationship-centric marketing programs that accelerate growth, while having fun and making a positive impact along the way.Core Competencies:• B2B Tech Marketing: Proven expertise in marketing advanced and emerging technologies including AI, SaaS, and Quantum with a focus on market awareness, leadership and adoption.• Brand Differentiation: Skilled in brand positioning strategies to emphasize competitive edge and impact.• Thought Leadership: Track record establishing industry thought leadership through high-value content, events, brand presence anchored by digital, media and integrated communications.• Data-Driven Campaign Strategy: Expertise in crafting insights-driven programs to reach and compel action with targeted audiences and influencers.• Cross-Functional Leadership: Experienced in aligning marketing priorities across executive, functional and sector teams to accelerate and inspire innovative growth.
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Global Events Marketing Leader | Brand, Marketing And CommunicationsEyAustin, Tx, Us -
Global Alliances Marketing Leader | Brand, Marketing And Communications | Associate DirectorEy Apr 2021 - PresentLondon, GbLead global alliance marketing and branding ambitions for EY’s top strategic partners, directly influencing multi-billion-dollar revenue targets.• Global Strategy & Vision: Drive global GTM marketing strategy across regions and industries with top technology alliance partners. Establish annual marketing plans, recruit and lead cross-functional teams to optimize alliance impact on brand and pipeline growth.• Brand Excellence: Develop innovative thought leadership content and execute flagship events, digital campaigns, and social outreach, achieving a +30% YoY increase in engagement and securing brand lift recognition.• Data-Driven Campaigns: Design and deliver cross-channel marketing initiatives contributing to a $750M+ influenced pipeline, yielding a 275x ROI.• Industry Recognition: Recognized with “Worldwide Partner of the Year” accolades for two consecutive years, solidifying the firm’s leadership in key priority sectors.• GTM Specialties: Responsible AI, Quantum, Sustainability, Corporate Responsibility, FS, HR, Risk, Operational Resilience, and Supply Chain.
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Global Marketing Lead, Strategic Gsi PartnersDell Boomi Sep 2017 - Apr 2021Conshohocken, Pennsylvania, UsDirected marketing strategies for top strategic Global System Integrator (GSI) partnerships to drive pipeline and brand presence in enterprise markets.• B2B Technology Marketing: Developed positioning for Boomi’s joint iPaaS offerings, enhancing enterprise visibility and GTM ambitions with strategic GSI tech consulting partners.• Integrated Campaigns: Created scalable joint marketing programs with GSIs, growing from owning two global strategics (Accenture and Deloitte) to owning co-marketing with all 12 GSI partners; focused on awareness, lead generation, and account-based marketing (ABM), for achieving substantial pipeline growth and awareness.• Events & Thought Leadership: Led partner events and thought capital, establishing Boomi’s brand within key sectors. generating high-impact engagements and increasing brand resonance in competitive tech spaces.• Growth Impact: Pioneered Boomi’s first joint ABM campaign for achieving high visibility among targeted enterprise clients and securing double-digit ROI from GSI-focused events and initiatives. -
Strategic Partner Marketing LeadDell Boomi Sep 2017 - Mar 2020Conshohocken, Pennsylvania, UsI led the joint marketing programs for Dell Boomi's most strategic Global SI partnerships, while driving key relationships and successes for our mutual enterprise clients and customers in the iPaaS and MWaaS hybrid cloud market.
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Sr. Alliance Marketing Lead, Emerging Tech & Gsi PartnersDell Technologies Sep 2015 - Feb 2017Round Rock, Texas, UsDirected joint GTM brand and marketing for Dell’s emerging partnership with Deloitte, focusing on differentiation, co-marketing, and joint brand positioning.• Joint Offering Launches: Directed GTM marketing strategy for joint offerings (iPaaS, cyber security, SAP), emphasizing product differentiation and leadership with strategic GSI partners.• Customer-Centric Strategy: Established demand generation and delivered communications that achieved a +140% increase in pipeline growth.• ABM for Emerging Tech: Launched Account-Based Marketing (ABM) sell-with, sell-to, and sell-through methodologies for priority accounts, driving awareness and engagement with key audiences. -
Founder & Vp Of MarketingThe Marketing Wrangler & Company Sep 2007 - Sep 2015Austin, Tx, UsFounded consultancy delivering B2B and B2C marketing solutions for clients in the technology, retail, and non-profit sectors.• Marketing Leadership & Positioning: Directed comprehensive branding, full-funnel strategies and event marketing efforts that consistently drove business growth and engagement, including a +350% increase in revenue for a SaaS client.• End-to-End Campaigns Delivery: Designed and managed multi-channel, full-funnel campaigns focused on elevating industry standing and expanding market share. -
Executive Director, Global Events DivisionIbm Jul 2002 - Sep 2007Armonk, New York, Ny, UsOversaw IBM’s global event strategy and execution, while building and leading a global team of 100+ marketing professionals to deliver over 2,500 events annually. • P&L Management: Directed a multi-million-dollar division, doubling gross revenue and achieving double-digit profit growth over two years.• Cross-Functional Alignment: Collaborated with C-level executives to align events with our strategic vision, while optimizing operations and improved client experiences.• Stakeholder Engagement & Growth: Collaborated with C-level executives and expanded key client relationships, securing new contract extensions with IBM, AMD, Cisco, Disney, and Adobe. -
Sr. Marketing Manager, Cloud NetworkingMotorola Feb 2000 - Jul 2001Chicago, Illinois, UsLed the Internet Products Organization's (IPO) strategic marketing initiatives to launch a new internet routing hardware product via Intel partnership. Emerging technology was first to enable enterprise businesses to offer varied QoS and packet prioritization software services on the edge of their cloud networking infrastructure.Achievements:• Spearheaded international launch of networking QoS routing product via an aggressive events campaign for a start-up think tank spin-off experiment funded by Motorola within five months.• Awarded multiple industry honors, including “Product of the Year” by Computer Telephony Magazine. • Established new partnership with Intel and achieved organizational goal of technology acquisition by Motorola Computing Group one year later. -
Sr. Account DirectorM2K Digital Marketing Agency Jul 1999 - Feb 2000Facilitated the development and execution of integrated online and traditional marketing programs in the B2B and B2C space while managing client relationships and account teams for an advertising agency that specializes in full-service digital marketing needs of web-based companies. Achievements:• Early adopter of digital and traditional integrated marketing campaigns, including launch of webinars, PPC / banner advertising campaigns and search engine marketing for Top 10 interactive advertising agency in 1999. • Selected to champion the evaluation of agency protocol within one month of hire date and provided recommendations for greater efficiencies; supervised and mentored junior agency associates.
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Sr. Account Director, Pharmaceutical Client TeamThe Balcom Agency Jul 1997 - Jul 1999Fort Worth, Texas, UsLed a four-person account team within a full-service advertising agency while managing product marketing programs for a $2.5M pharmaceutical client. Achievements:• Instrumental in the acquisition of an additional $1M+ in agency business which more than doubled volume of client’s billable revenue with single client within one year. • Acquired major new client win of L’Oreal sunscreen product retail and medical advertising campaigns.• Received multiple advertising industry awards for excellence in pharmaceutical B2B campaigns. -
Marketing Communications Manager, TelecomMotorola 1996 - 1997Chicago, Illinois, UsDeveloped and implemented communication programs to support product launch initiatives and events within the Paging Products Division’s Marketing Communications Department.
Amy Lowe Skills
Amy Lowe Education Details
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Texas A&M UniversityMarketing & Management
Frequently Asked Questions about Amy Lowe
What company does Amy Lowe work for?
Amy Lowe works for Ey
What is Amy Lowe's role at the current company?
Amy Lowe's current role is Global Events Marketing Leader | Brand, Marketing and Communications.
What is Amy Lowe's email address?
Amy Lowe's email address is am****@****ail.com
What is Amy Lowe's direct phone number?
Amy Lowe's direct phone number is +151273*****
What schools did Amy Lowe attend?
Amy Lowe attended Texas A&m University.
What are some of Amy Lowe's interests?
Amy Lowe has interest in Children, Economic Empowerment, Education, Science And Technology, Arts And Culture, Health.
What skills is Amy Lowe known for?
Amy Lowe has skills like Marketing Communications, Marketing, Marketing Strategy, Direct Marketing, Digital Marketing, Product Marketing, Social Media Marketing, Event Management, Trade Shows, Advertising, Event Planning, Email Marketing.
Who are Amy Lowe's colleagues?
Amy Lowe's colleagues are Yingjing Y., Orna Cunningham, João Carvalho Reis, Sara Beccaceci, Radin Najdahkamar, Bruno Patriani D’andrea, Karthikeyan Seetharaman.
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