Amy Lowe Email & Phone Number

Austin, TX, US

London, GB

• Lead global alliance marketing and branding ambitions for EY’s top strategic partners, directly influencing multi-billion-dollar revenue targets.
• Global Strategy & Vision: Drive global GTM marketing strategy across regions and industries with top technology alliance partners. Establish annual marketing plans, recruit and lead cross-functional teams to optimize.
• Brand Excellence: Develop innovative thought leadership content and execute flagship events, digital campaigns, and social outreach, achieving a +30% YoY increase in engagement and securing brand lift recognition.
• Data-Driven Campaigns: Design and deliver cross-channel marketing initiatives contributing to a $750M+ influenced pipeline, yielding a 275x ROI.
• Industry Recognition: Recognized with “Worldwide Partner of the Year” accolades for two consecutive years, solidifying the firm’s leadership in key priority sectors.
• GTM Specialties: Responsible AI, Quantum, Sustainability, Corporate Responsibility, FS, HR, Risk, Operational Resilience, and Supply Chain.

Conshohocken, Pennsylvania, US

• Directed marketing strategies for top strategic Global System Integrator (GSI) partnerships to drive pipeline and brand presence in enterprise markets.
• B2B Technology Marketing: Developed positioning for Boomi’s joint iPaaS offerings, enhancing enterprise visibility and GTM ambitions with strategic GSI tech consulting partners.
• Integrated Campaigns: Created scalable joint marketing programs with GSIs, growing from owning two global strategics (Accenture and Deloitte) to owning co-marketing with all 12 GSI partners; focused on awareness, lead.
• Events & Thought Leadership: Led partner events and thought capital, establishing Boomi’s brand within key sectors. generating high-impact engagements and increasing brand resonance in competitive tech spaces.
• Growth Impact: Pioneered Boomi’s first joint ABM campaign for achieving high visibility among targeted enterprise clients and securing double-digit ROI from GSI-focused events and initiatives.

Conshohocken, Pennsylvania, US

I led the joint marketing programs for Dell Boomi's most strategic Global SI partnerships, while driving key relationships and successes for our mutual enterprise clients and customers in the iPaaS and MWaaS hybrid cloud market.

Round Rock, Texas, US

• Directed joint GTM brand and marketing for Dell’s emerging partnership with Deloitte, focusing on differentiation, co-marketing, and joint brand positioning.
• Joint Offering Launches: Directed GTM marketing strategy for joint offerings (iPaaS, cyber security, SAP), emphasizing product differentiation and leadership with strategic GSI partners.
• Customer-Centric Strategy: Established demand generation and delivered communications that achieved a +140% increase in pipeline growth.
• ABM for Emerging Tech: Launched Account-Based Marketing (ABM) sell-with, sell-to, and sell-through methodologies for priority accounts, driving awareness and engagement with key audiences.

Austin, TX, US

• Founded consultancy delivering B2B and B2C marketing solutions for clients in the technology, retail, and non-profit sectors.
• Marketing Leadership & Positioning: Directed comprehensive branding, full-funnel strategies and event marketing efforts that consistently drove business growth and engagement, including a +350% increase in revenue for.
• End-to-End Campaigns Delivery: Designed and managed multi-channel, full-funnel campaigns focused on elevating industry standing and expanding market share.

Armonk, New York, NY, US

• Oversaw IBM’s global event strategy and execution, while building and leading a global team of 100+ marketing professionals to deliver over 2,500 events annually.
• P&L Management: Directed a multi-million-dollar division, doubling gross revenue and achieving double-digit profit growth over two years.
• Cross-Functional Alignment: Collaborated with C-level executives to align events with our strategic vision, while optimizing operations and improved client experiences.
• Stakeholder Engagement & Growth: Collaborated with C-level executives and expanded key client relationships, securing new contract extensions with IBM, AMD, Cisco, Disney, and Adobe.

Chicago, Illinois, US

• Led the Internet Products Organization's (IPO) strategic marketing initiatives to launch a new internet routing hardware product via Intel partnership. Emerging technology was first to enable enterprise businesses to.
• Spearheaded international launch of networking QoS routing product via an aggressive events campaign for a start-up think tank spin-off experiment funded by Motorola within five months.
• Awarded multiple industry honors, including “Product of the Year” by Computer Telephony Magazine.
• Established new partnership with Intel and achieved organizational goal of technology acquisition by Motorola Computing Group one year later.

• Facilitated the development and execution of integrated online and traditional marketing programs in the B2B and B2C space while managing client relationships and account teams for an advertising agency that.
• Early adopter of digital and traditional integrated marketing campaigns, including launch of webinars, PPC / banner advertising campaigns and search engine marketing for Top 10 interactive advertising agency in 1999.
• Selected to champion the evaluation of agency protocol within one month of hire date and provided recommendations for greater efficiencies; supervised and mentored junior agency associates.

Fort Worth, Texas, US

• Led a four-person account team within a full-service advertising agency while managing product marketing programs for a $2.5M pharmaceutical client. Achievements:
• Instrumental in the acquisition of an additional $1M+ in agency business which more than doubled volume of client’s billable revenue with single client within one year.
• Acquired major new client win of L’Oreal sunscreen product retail and medical advertising campaigns.
• Received multiple advertising industry awards for excellence in pharmaceutical B2B campaigns.

Chicago, Illinois, US

Developed and implemented communication programs to support product launch initiatives and events within the Paging Products Division’s Marketing Communications Department.